The corporate history of the Mace Plus consumer power-tool brand is not extensively documented in publicly accessible English-language sources. This lack of documentation is partly because “Mace Plus” is not a unique corporate name, and multiple entities have utilized similar branding.

Trademark records indicate that JINHUA JINGHENG TOOLS CO., LTD., a company based in Zhejiang, China, holds MACE PLUS trademark rights covering machinery, power-operated tools, and hand tools. A European trademark for MACE PLUS was registered in 2020, while an international filing covers machinery and hand-tool categories.[1] Additionally, a Philippine trademark record for MACE PLUS was filed in 2018 by Shaoqin Zheng with an address in Binondo, Manila. This filing covered machinery, machine tools, motors, machine components, hand tools, and related products.[2]

While these records confirm commercial use of the Mace Plus name in the power-tool and machinery sector, they do not definitively establish that every Mace Plus product sold globally originates from a single legal entity.

Mace Plus maintains a broad portfolio oriented toward consumers. Its Philippine online storefront describes the brand as specializing in household portable electric power tools, emphasizing efficiency in repair and construction work.[1]

Products currently associated with the Philippine Mace Plus range include:

• Cordless drills (including 12V and 21V models)
• Impact drills
• Cordless reciprocating saws
• Demolition hammers
• Corded and cordless angle grinders
• Miter saws
• Electric polishers
• Multi-functional oscillating tools
• Cordless blowers
• Electric spray guns
• Pressure washers
• LED work lights
• Cordless screwdrivers
• Combo tool kits

Specific listings on the Philippine storefront feature models such as the Mace Plus MT-CD21V, a 21V cordless drill equipped with a keyless chuck and LED light, alongside heavier equipment like demolition hammers and sliding compound miter saws.[1]

Drilling and fastening

Drills constitute one of the brand’s principal categories. Mace Plus offers both corded and battery-powered variants, including conventional drills and impact-drill configurations. Advertised features across various models typically include lithium-ion battery systems, keyless chucks, LED work lights, variable-speed operation, compact portable designs, and dual drill/driver functionality.

Cutting and sawing

The brand provides several types of cutting equipment aimed at both general home projects and workshop applications. These include reciprocating saws, miter saws, electric saws, and multi-purpose cutting tools.[1]

Grinding, sanding, and polishing

Surface preparation and finishing are addressed through a selection of angle grinders, polishers, and multi-functional tools designed for grinding, polishing, and material removal.

Hammers

The product lineup includes conventional electric hammers as well as demolition and hammer-drill products, including SDS-type equipment. Trademark classifications for MACE PLUS specifically list electric hammers among the covered goods.[3]

Outdoor and utility equipment

Beyond standard workshop tools, the Philippine range encompasses utility equipment such as cordless blowers, pressure washers, spray guns, and work lights. This positions Mace Plus as a general home maintenance and utility-tool brand rather than solely a construction equipment label.[1]

Based on pricing and product availability in the Philippine online market, Mace Plus occupies the budget-to-mid-range consumer power-tool segment. It does not position itself as a premium professional-tool manufacturer. Instead, its strategy focuses on affordable pricing, broad product selection, portability, and suitability for DIY and home use.

The Philippine store explicitly markets its products as appropriate for repair and construction tasks, highlighting ease of use and work speed.[1] Consequently, Mace Plus competes directly with numerous value-oriented tool brands prevalent in online marketplaces.

Mace Plus has established a strong online retail footprint in the Philippines. Its Shopee storefront lists numerous products under the brand name and, according to recent data, has accumulated approximately 1.7K followers with a store rating of 4.8.[1]

Individual product listings identify the seller as Mace Plus Active, based in Valenzuela City, Metro Manila. This indicates that online marketplace distribution plays a central role in the brand’s Philippine retail strategy.

The name MACE PLUS has been registered or applied for in multiple jurisdictions regarding tools and machinery. A significant trademark record is held by Jinhua Jingheng Tools Co., Ltd., covering International Classes 7 and 8. These classes encompass machinery, machine tools, motors, power-operated equipment, and hand tools.[3]

The international trademark description lists specific goods including:

• Electric motors
• Power saws
• Electric hammers
• Welding machines
• Spray guns
• Woodworking machinery
• Compressed-air pumps
• Electric kitchen machines
• Hand drills
• Screwdrivers
• Wrenches
• Cutting tools
• Secateurs

This classification aligns broadly with the product portfolio marketed under the Mace Plus name.[1]

Researchers should note that several unrelated entities utilize the name “Mace Plus.” For instance, the British construction and consulting company Mace previously used “Mace Plus” for an early fixed-price contracting business established by Mark Castle in 2004. Furthermore, a UK-registered company named MACE PLUS GROUP LIMITED was incorporated in 2005 and is controlled by Mace Limited.[4]

These organizations are distinct from the consumer power-tool brand discussed in this article.

Marketplace data from the Philippines suggests generally positive customer reception. The Mace Plus Shopee storefront displays a 4.8 rating, with individual products frequently rated between 4.7 and 5.0.[1]

However, marketplace ratings reflect customer satisfaction with specific sellers and products rather than independent laboratory testing. They do not serve as verification of durability, motor performance, battery longevity, safety standards, or professional-grade reliability.

Public trademark information links MACE PLUS to Jinhua Jingheng Tools Co., Ltd. in Zhejiang, China.[3] However, it cannot be conclusively stated that every product bearing the Mace Plus name is manufactured by this specific company. Different trademark registrations and commercial arrangements may exist across territories, and available Philippine storefront data does not provide sufficient detail to map a complete global manufacturing chain.

Mace Plus operates under a consumer power-tool business model characterized by the following elements:

1. Sourcing or developing a broad portfolio of portable electric tools.
2. Offering varied voltage and configuration options.
3. Targeting household, DIY, and general repair demographics.
4. Utilizing online marketplaces and retail channels for distribution.
5. Competing primarily on affordability and product variety.

The extensive catalog, ranging from entry-level drills to demolition hammers, allows the brand to support multiple stages of typical home-improvement projects.

Mace Plus is a value-oriented power-tool brand with a notable online presence in the Philippine consumer market. Its portfolio centers on portable electric tools for drilling, cutting, grinding, polishing, demolition, maintenance, and general DIY work. Key characteristics include a wide product range, accessible pricing, cordless offerings, and digital availability. Public trademark records further associate the MACE PLUS name with machinery and hand-tool categories internationally.[3]

Unlike major global tool manufacturers, the brand’s corporate history lacks public transparency. Therefore, claims regarding its exact founding date, parent company structure, factory locations, worldwide revenue, or global market share should not be treated as verified fact without additional primary-source documentation.

1. MACE PLUS Trademark of JINHUA JINGHENG TOOLS CO., LTD. Application Number: 018101463 :: Trademark Elite Trademarks
2. Intellectual Property Center, 28 Upper McKinley Rd.
3. MACE PLUS Trademark Application of JINHUA JINGHENG TOOLS CO., LTD. – Serial Number 79340653 :: Justia Trademarks
4. MACE PLUS GROUP LIMITED overview – Find and update company information – GOV.UK