Foundation and early years

Davies Paints traces its origins to 1982, when Charter Chemical & Coating Corporation commenced operations with its first manufacturing plant and office in Pasig City.2 During its initial decades, the company manufactured and distributed decorative paints under several brand names, including Davies Premium Decorative Paints, Coat Saver, and EZ Coat.2 This foundation established the company as a long-standing participant in the local coatings industry.

Expansion into specialized coatings

As the company developed, it expanded its product portfolio beyond conventional decorative wall paints to include specialized formulations. Historical records indicate the development of floor coatings, elastomeric coatings, roof coatings, metal coatings, wood finishes, and waterproofing products.3 Innovations such as Bio-Fresh+, Clean Air, and Aqua Gloss-It reflect the company’s shift toward water-based and functional coating technologies during this period.3

Marine and heavy-duty coatings

In 1990, the company broadened its technical capabilities by entering the marine and heavy-duty coatings sector through Maincoat, Inc., which distributed products as a licensee of Japan’s Chugoku Marine Paint, Ltd.4 This expansion extended the company’s expertise beyond household applications into more technically demanding industrial and marine environments.

Over subsequent decades, Davies Paints cultivated an identity as a premium architectural and decorative paint brand. Its corporate strategy has focused on three primary pillars: paint performance, color selection, and product innovation.5 The brand serves a diverse customer base that includes architects, engineers, interior designers, contractors, professional applicators, and homeowners.13

A key differentiator for Davies Paints in the Philippine market has been its emphasis on offering a wide variety of colors available as ready-to-use paints, supported by technological infrastructure for custom color matching.7

The Davies Paints portfolio encompasses a broad range of architectural and industrial coatings.

Architectural and decorative paints

The company produces paints for interior and exterior walls, ceilings, masonry, concrete, wood, and other building surfaces. A flagship product is Davies Megacryl, a premium 100% acrylic water-based paint suitable for both interior and exterior use on masonry, plaster, bricks, hollow blocks, gypsum boards, and properly primed wood and metal.5

Elastomeric and waterproofing coatings

Davies Sun & Rain is a 100% acrylic elastomeric coating designed for exterior concrete surfaces. It forms a flexible film intended to protect against weather, UV exposure, moisture, peeling, and cracking, including the bridging of hairline cracks.6 The portfolio also includes related elastomeric and waterproofing products such as Elastogel.7

Enamel paints

Davies Paints manufactures both traditional solvent-based and water-based enamel coatings. Gloss-It is a synthetic enamel for wood and metal, while Aqua Gloss-It is a water-based acrylic high-gloss enamel formulated for interior and exterior wood and metal surfaces.8

Roof and floor coatings

Specialized surface protection products include:

• Roofshield: Acrylic roof coating
• Aqua Floor: Water-based flooring paint
• Powerfloor: Heavy-duty floor coating
• Liquid Tile: High-performance coating

These products represent the company’s expansion into specialized surface-protection systems beyond standard decorative paints.9

Primers and protective coatings

The company produces primers and protective coatings, including X-Rust, an anti-corrosive metal primer designed for ferrous surfaces.10

Specialty paints

Davies Paints has developed formulations targeting specific performance requirements, including antibacterial, odorless, air-cleansing, dirt-resistant, and special-effect coatings. Notable examples include Bio-Fresh+, a water-based odorless antibacterial interior paint, and Clean Air, an air-cleansing formulation.10

The Davies Color Factory is a computerized color-matching network that allows customers to select, match, and reproduce colors beyond a fixed range of pre-mixed options. The system adheres to international color standards, including RAL, British Standard, and NCS.7

Key features of the service include electronic color matching, consistent reproduction, custom color creation, and the use of fan decks and samples for visualization. As of recent corporate disclosures, the network comprises over 200 stations nationwide, located in major retail chains such as Wilcon Depot, Citi Hardware, MC Home Depot, AllHome, CW Depot, and Robinsons Hardware.11 This infrastructure is central to the brand’s identity and market positioning.

Davies Paints developed the Colors of the Philippines collection to connect paint colors with local geography, heritage, and culture. The palette draws inspiration from iconic Philippine landmarks and imagery, including:

• Banaue Rice Terraces
• Batanes stone houses
• Fort Santiago
• Vinta boats
• Boracay
• Chocolate Hills
• Lake Sebu
• Maria Cristina Falls
• Magellan’s Cross
• Palawan Underground River

This collection positions paint as a medium for expressing Filipino identity and sense of place, rather than solely as a construction material.9

Technological development is a recurring theme in the company’s history. Documented innovations include:

• Bio-Fresh+: Antibacterial and low-odor paint
• Clean Air: Anti-formaldehyde and air-cleansing paint
• Aqua Gloss-It: Water-based quick-drying enamel
• Computerized color-mixing technology
• Mobile color visualization technology (Davies iColor)

The company has also advanced acrylic and elastomeric technologies for exterior protection, competing through formulation technology and specialized features alongside price and distribution.12

In 2010, Davies Paints expanded beyond coatings with the introduction of MONDO, a line of construction chemicals providing solutions ranging from concrete waterproofing to plastering compounds and sealants.20 The current MONDO portfolio includes plastering and rendering compounds, waterproofing systems, sealants, and adhesives.21

To support this business line, a dedicated skimcoat manufacturing facility was established in Mactan, Cebu, in 2018.23 This expansion reflects a strategic diversification into the broader building-materials and surface-protection market.

Headquartered in Pasig City, Davies Paints maintains a nationwide distribution network. Historical materials cited approximately 1,200 distributors and dealers, while current communications emphasize the national reach of the Color Factory service.11 Products are available through traditional hardware stores as well as modern home-improvement retail chains, catering to both professional contractors and DIY homeowners.

While primarily associated with the domestic market, Davies Paints actively pursues exports. The company identifies itself as the No. 1 paint exporter in the Philippines on its corporate LinkedIn profile.24 Historical records indicate export activity to markets including Cambodia, China, Indonesia, Palau, Papua New Guinea, and Vietnam.25 This international trade reinforces its identity as a Philippine manufacturer rather than solely a domestic retail brand.

Davies Paints emphasizes environmental considerations through water-based products and formulations with reduced odor and low VOC levels. For instance, Bio-Fresh+ is marketed as having an ultra-low VOC formulation with antibacterial and antifungal properties.14 Corporate records also indicate the pursuit of international standards, including ISO 14001 certification.25 Environmental and performance characteristics vary by specific product formulation.

Residential

Homeowners utilize Davies products for living rooms, bedrooms, kitchens, bathrooms, exterior walls, roofs, woodwork, metalwork, and floors.

Professional

The brand targets architects, interior designers, engineers, painting contractors, professional applicators, and construction companies.13

Commercial and institutional

Specialized products serve offices, hotels, schools, restaurants, hospitals, and other institutions. Bio-Fresh+, for example, is specified for environments requiring hygiene and low odor, such as hospital rooms and classrooms.14

Davies Paints occupies the premium-to-mid/high segment of the Philippine architectural paint market. Its value proposition centers on quality, innovation, color, and protection, promoting paint as both a durable coating and a design tool. Historical branding has included the slogan “Paint Reinvented,” underscoring its focus on technological advancement.15

The legal entity is Davies Paints Philippines, Inc., a privately held chemical manufacturing company based in Pasig City, Metro Manila.22 The company operates digital platforms, including the Davies Paints website and Davies Color Factory portal, for product exploration, color selection, and store location services.16

Note: Older milestones are derived from company-reported history and profiles.17

Davies Paints operates within a competitive Philippine coatings market alongside major domestic and international manufacturers. Its competitive identity is defined by extensive color availability, local manufacturing, product innovation, and nationwide distribution.18 The integration of paint manufacturing with computerized color matching, visualization tools, and retail distribution creates an ecosystem that distinguishes it from competitors selling only standardized colors.18

Davies Paints is a Philippine paint and coatings manufacturer established in 1982. Originating as Charter Chemical & Coating Corporation in Pasig, the company developed from a decorative paint manufacturer into a diversified business producing architectural paints, enamels, primers, waterproofing products, roof and floor coatings, and specialty paints. It is particularly associated with its extensive ready-to-use color selection and the Davies Color Factory computerized color-matching system. The company has also expanded into construction chemicals through its MONDO line and maintains export markets in Asia and the Pacific.19

1. Davies Paints Philippines, Inc. | LinkedIn
2. Davies Paints Philippines, Inc. in Pasig | Online-store Davies Paints Philippines, Inc. Pasig (Philippines)
3. Company Profile – Flipbook by Davies Paints | FlipHTML5
4. Colors of the Philippines
5. Home – Davies Paints Philippines, Inc.
6. COLORSOF THE
7. Home | Davies Paints Color Factory The No.1 in Colors
8. Store Finder – Davies Paints Philippines, Inc.
9. Colors of the Philippines
10. Colors of the Philippines by Davies Paints
11. About Us – Davies Paints Philippines, Inc.
12. Innovative Paints for Today’s Construction Demands | The Freeman
13. Davies Paints Philippines, Inc. – Showroom – Quezon City
14. Electronic Gazette
15. Product Category – Davies Paints Philippines, Inc.
16. Explore Our Colors – All Colors – Davies Paints Philippines, Inc.
17. Explore Our Colors – Color Gallery – Davies Paints Philippines, Inc.
18. About Us – Davies Paints Philippines, Inc.
19. Home – Davies Paints Philippines, Inc.
20. MONDO World-Class Building Solutions | Philippines
21. MONDO World-Class Building Solutions | Philippines
22. Davies Paints Philippines Inc. – bossjob
23. About | Mondo World-Class Building Solutions | PH
24. Davies Paints Philippines, Inc. | LinkedIn
25. Davies Paints Philippines FINAL – PDFCOFFEE.COM