Maxwell is a pet care brand that offers wet pet food, treats, and grooming products for cats and dogs. The brand is marketed as providing natural, high-quality nutrition at an affordable price, with an emphasis on real meat ingredients, balanced nutrition, and everyday pet wellness. Maxwell products are widely available across Southeast Asia, including the Philippines, where they are sold through major e-commerce platforms such as Lazada and Shopee, as well as selected pet stores. [1]

Maxwell positions itself around the idea that pets deserve real food made from natural ingredients. According to the company, its products are developed with three primary goals:

• Feed pets with natural, real meat

• Provide balanced nutrition for daily health

• Maintain quality through research and product control

The company also states that it has been producing pet food for more than 20 years, emphasizing nutritional balance and species-appropriate diets. [2]

Cat Food

Maxwell’s cat food line mainly consists of canned wet food made with 100% natural tuna as the primary ingredient.

Common variants include:

• Tuna in Broth

• Tuna with Salmon

• Tuna with Chicken

• Tuna with Whitebait

The company advertises these products as containing:

• No artificial colors

• No artificial flavors

• No preservatives

• No wheat gluten

• Added taurine

• Added Vitamin E

Typical nutritional profile:

• Crude Protein: 17% minimum

• Crude Fat: 1.5% minimum

• Moisture: 81% maximum

[3]

Dog Food

Maxwell produces canned dog food made with natural meat loaf formulations.

Available flavors include:

• Chicken

• Chicken with Vegetables

• Beef with Vegetables

• Lamb

The company states that these recipes are formulated to meet nutritional standards established by the AAFCO Dog Food Nutrient Profiles for all life stages. Ingredients commonly include meat proteins, vegetables, fructooligosaccharides (FOS), zinc, and Vitamin E. [4]

Dog Treats

Maxwell offers various natural dog treats, including:

• Chicken Fries

• Chicken Balls

• Chicken Sticks

• Milky Sticks

These treats are promoted as:

• High-protein

• No artificial preservatives

• No artificial flavors

• Made from selected natural ingredients

[5]

Pet Grooming

Besides food, Maxwell also manufactures grooming products.

Its shampoo range includes formulations for:

• Whitening

• Sensitive skin

• Moisturizing

• Deodorizing

• Fruity fragrance

• Rose fragrance

• Apple fragrance

The shampoos are marketed as pH-balanced and suitable for maintaining healthy coats. [6]

According to Maxwell:

• Canned pet foods are manufactured in Thailand.

• Pet shampoos are manufactured in Malaysia.

This information is published in the company’s FAQ section. [7]

Maxwell promotes several nutritional principles:

• Animal-based protein as the primary ingredient

• Real meat instead of meat by-products (for many products)

• Added vitamins and minerals

• Taurine supplementation for cats

• Digestive support through ingredients such as fructooligosaccharides (FOS) in selected dog foods

• Preservation of nutrients through controlled manufacturing processes

[8]

In the Philippines, Maxwell has become increasingly visible through online marketplaces, particularly in the Pet Supplies category on Lazada and Shopee. Its products are also carried by some independent pet stores. [9]

Maxwell occupies the mid-range segment of the pet food market.

Compared with economy brands, Maxwell emphasizes:

• Higher meat content

• Fewer artificial additives

• Balanced nutritional formulation

Compared with premium imported brands, Maxwell aims to provide similar nutritional features at a more accessible price.

Within Philippine online pet communities, Maxwell is frequently mentioned as an affordable wet food option. Many users report that their cats readily accept the food and appreciate its ingredient profile, although individual experiences vary and some owners have discussed digestive changes when switching foods. As with any diet change, gradual transition is generally recommended. [10]

• Uses real meat as the primary ingredient in many recipes

• No artificial colors or preservatives in several cat food products

• Wide variety of flavors

• Affordable compared with many imported premium brands

• Available through major Southeast Asian e-commerce platforms

• Includes grooming and treat products alongside food

• Wet Cat Food

• Wet Dog Food

• Dog Treats

• Pet Shampoo

Maxwell products are available through:

• Maxwell Pet Care official website

• Lazada Philippines

• Shopee (Philippines and Malaysia)

• Selected local pet stores in Southeast Asia [11]

Maxwell is a Southeast Asian pet care brand focused on providing affordable, natural-inspired nutrition and grooming products for cats and dogs. Its product portfolio includes canned wet foods, dog treats, and shampoos, with an emphasis on real meat ingredients, balanced nutrition, and broad accessibility. Manufactured in Thailand (pet food) and Malaysia (shampoos), Maxwell has established a notable presence in the Philippine pet market through Lazada, Shopee, and retail pet stores. [12]

1. Maxwell Pet Care

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3. Ano po mas okay between the two?

4. maxwell cat food

5. looking for alternative cheap yet with quality wet cat food

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12. h5.lazada.com.ph