The trademark registration places MEILOVMAO in Class 31, which covers agricultural products and animal foodstuffs. Listed goods specifically include catnip, animal food, bird food, canned cat food, cat food, cat litter, dog biscuits, pet treats, and powdered milk for animals and pets.

The name MEILOVMAO appears to be constructed from a combination of “MEI”, “LOVE”, and “MAO”. The character “猫” (māo) is Chinese for “cat”, giving the name an obvious feline orientation. However, there is no reliable public source explaining the official etymology or intended meaning of the name. While it is reasonable to describe MEILOVMAO as having a cat-centric brand identity, claims regarding an official translation of the name remain speculative.

The trademark owner is Wuhan Huanqiu Yunlian Network Technology Co., Ltd. Trademark records identify this entity as the original applicant and registrant of MEILOVMAO, with filings listing an address in the Wuhan Development Zone, Wuhan, China.1

The company appears to operate or control multiple consumer brands rather than relying solely on MEILOVMAO. Public trademark databases associate the company with several marks, including:12

• MEILOVMAO
• AIMAYAPET
• YOUYITIAOYU
• MAODEBEAR
• AODUOYAYA
• OLDLAIBEN
• OPTICO

Several of these brands are pet-related, suggesting that Wuhan Huanqiu Yunlian has developed a broader portfolio centred on pet products and adjacent consumer goods.1

Relationship with AIMAYAPET

AIMAYAPET represents a significant predecessor in the company’s portfolio. The same company registered this mark earlier, with a U.S. application dating to February 10, 2022, and registration occurring in March 2023.2 Its listed goods include catnip, cat food, cat litter, dog food, and other pet-food products.2 This indicates that MEILOVMAO is not the company’s first pet-oriented trademark but rather part of a larger, evolving brand strategy.2

2022: Earlier pet-brand activity

Wuhan Huanqiu Yunlian filed the AIMAYAPET trademark in February 2022, with subsequent U.S. registration in March 2023.2 This provides evidence that the company was pursuing pet-related products before MEILOVMAO appeared in U.S. trademark records.

2023: MEILOVMAO trademark filed

The MEILOVMAO trademark application was filed with the U.S. Patent and Trademark Office on October 26, 2023, under serial number 98242787.

2024: Trademark published

The application was approved for publication and published for opposition on July 16, 2024.

2025: U.S. registration

The trademark proceeded to registration on May 20, 2025, under registration number 7,804,842. The filing record indicates a claimed first use in commerce of January 10, 2025. Based on U.S. trademark documentation, MEILOVMAO is a relatively new brand rather than a long-established pet-food company.

The most clearly documented product portfolio derives from the MEILOVMAO trademark registration itself.

Cat products

Registered goods for cats include:

• Cat food
• Canned cat food
• Catnip
• Cat litter
• Pet treats
• Powdered milk for pets

Cats represent the most prominent core customer category within the brand’s legal specifications.

Dog products

Despite the feline connotations of the brand name, the legal product specification is not limited to cats. Registered goods for dogs include:

• Dog biscuits
• Animal food
• Pet treats
• Powdered milk for animals

Other animals

The trademark specification additionally covers:

• Bird food
• General animal foodstuffs
• Food and beverages for animals
• Ingredients and mixes for edible pet treats

Consequently, the brand is more accurately characterised as a general companion-animal brand with a particularly cat-oriented identity, rather than exclusively a cat-food company.

Evidence exists of products sold under the MEILOVMAO name outside the narrow Class 31 food and litter description. For example, indexed listings on Lazada Malaysia have identified a “Meilovmao Aquarium Water Changer”, described as an aquarium siphon or pump for cleaning fish tanks.

This suggests that the commercial marketplace assortment may be broader than the goods listed in the U.S. MEILOVMAO trademark registration. It is necessary to distinguish between the trademark-defined product scope (what the company registered the mark for in a particular jurisdiction) and the marketplace product assortment (products actually appearing under the brand in e-commerce listings), as these are not necessarily identical.

Based on available evidence, MEILOVMAO appears closer to an e-commerce-oriented consumer pet brand than to a traditional multinational pet-food manufacturer. Several characteristics support this assessment:

1. The brand is relatively young.
2. Its owner has registered several separate consumer brands.
3. Its products appear primarily through online marketplaces.
4. The product portfolio spans multiple pet categories.
5. Publicly available information about physical manufacturing infrastructure and corporate operations is limited.

This pattern is common among modern Chinese cross-border e-commerce brands, where a company develops individual trademarks for particular product categories or market segments and distributes products through online platforms. This assessment is an inference drawn from trademark and e-commerce evidence rather than a statement of the company’s officially declared business model.

MEILOVMAO appears to occupy the affordable, general-purpose pet-products segment rather than the premium veterinary or specialist nutrition segment. Its registered portfolio covers practical everyday products—food, treats, litter, catnip, pet milk, and basic animal products—rather than highly specialised items such as prescription diets, veterinary pharmaceuticals, or sophisticated pet technology.

The name itself contributes to a relatively cute, approachable, and pet-centric identity, particularly appealing to cat owners.

A notable aspect of MEILOVMAO is its relationship to its owner’s other trademarks, indicating it is one component of a multi-brand pet-product strategy rather than an isolated mark.

Pet-related portfolio

The same company has registered several related marks:2

• AIMAYAPET: A pet-focused trademark covering cat food, dog food, cat litter, catnip, and related products.2
• YOUYITIAOYU: A Class 31 trademark covering animal food, bird food, cat food, cat litter, edible pet treats, and food for fish.2
• MAODEBEAR: Another Class 31 brand covering animal beverages, bird treats, cat food, cat litter, dog chews, and related products.2

The U.S. trademark establishes MEILOVMAO as a formally registered brand rather than merely an informal marketplace label.

United States

• Serial number: 98242787
• Registration number: 7804842
• Filing date: October 26, 2023
• Registration date: May 20, 2025
• Status: Registered
• International Class: 31
• Owner: Wuhan Huanqiu Yunlian Network Technology Co., Ltd.

The registration is currently listed as active in reviewed trademark databases.1

Based on ownership information, MEILOVMAO is a Chinese-owned brand. The registered owner, Wuhan Huanqiu Yunlian Network Technology Co., Ltd., is located in Wuhan, China.1

However, trademark ownership does not necessarily imply that every MEILOVMAO product is manufactured in China. Trademark ownership, brand ownership, manufacturing location, and seller or distributor location are distinct entities. There is insufficient reliable public evidence to identify a specific factory or manufacturing facility as the official MEILOVMAO production site.

MEILOVMAO is not an established international brand in the same sense as legacy manufacturers like Purina, Royal Canin, Hill’s, or Mars’ major pet brands. Available evidence points toward a newer, relatively small, or emerging international e-commerce brand. Its U.S. trademark history begins only in 2023, with registration in 2025, and public corporate information is comparatively sparse.

This distinction does not necessarily reflect on product quality but indicates that there is less independently documented corporate history and brand reputation available compared to long-standing industry incumbents.

While substantial information is available regarding the brand’s trademark identity, considerably less is known about its operational specifics. Key areas lacking public documentation include:

• Founding date
• Founders and executives
• Number of employees
• Annual revenue
• Manufacturing facilities
• Product testing laboratories
• Quality certifications
• Veterinary nutritionists
• Supply-chain structure
• Official global headquarters
• Long-term brand strategy

Claims regarding these subjects should be treated cautiously unless supported by direct company documentation.

Established facts

MEILOVMAO is a Chinese-owned pet-products brand associated with Wuhan Huanqiu Yunlian Network Technology Co., Ltd. Its documented product scope centres on cat and dog food, cat litter, catnip, treats, animal food, and pet milk products. Its U.S. trademark was filed in 2023 and registered in 2025.

Evidence-based inferences

The brand appears to be part of a broader multi-brand e-commerce pet-products business, as its owner holds several other pet-related trademarks including AIMAYAPET, YOUYITIAOYU, and MAODEBEAR.1

Unverified attributes

There is insufficient publicly accessible evidence to confidently describe MEILOVMAO as a major manufacturer, a premium pet-food specialist, a veterinary nutrition company, a large multinational, or a long-established traditional pet brand.

1. Wuhan Huanqiu Yunlian Network Technology Co., Ltd. Trademarks & Logos
2. Wuhan Huanqiu Yunlian Network Technology Co Ltd: details of the 7 owned trademarks