Mekek is a consumer brand name associated with a wide assortment of products sold primarily through online marketplaces, most notably Walmart. Public trademark records indicate that the Mekek mark was filed in the United States on July 17, 2019, under Brand Services and Holdings LLC. The original filing covered apparel and fashion-related goods, including base layers, dressing gowns, bath robes, hats, knit dresses, shoes, skirts, dresses, T-shirts, and wedding-related clothing.1

Subsequent marketplace listings have expanded the use of the Mekek name to numerous unrelated categories. These include home organization, furniture, recreational equipment, children’s products, automotive and RV accessories, appliances, and other household goods. Walmart’s marketplace currently hosts a large catalog of products carrying the Mekek name.3 Due to this extensive product range, Mekek is best understood as an online marketplace or private-label brand rather than a traditional specialist manufacturer in any single category.

Trademark Registration

The earliest clear public record for the brand dates to July 17, 2019, when Mekek was filed as a U.S. trademark under serial number 88518514. The applicant and owner is listed as Brand Services and Holdings LLC. The original specification was predominantly fashion-oriented, covering base layers, dressing gowns, bath robes, hats, knit dresses, shoes, skirts, dresses, T-shirts, and wedding clothing. This indicates that Mekek was initially positioned, at least from a trademark-classification perspective, around apparel and fashion rather than general household merchandise.1

Brand Services and Holdings LLC also owns or has owned several other marks, including IDEALHOUSE, AINEST, KUULEE, GREAKED, and RAVTECH, suggesting the company operates a portfolio of different consumer brands.2

A defining characteristic of Mekek is its broad product assortment. Marketplace listings show the name attached to items with little relation to the apparel goods described in the original trademark.

Home and Organization

Mekek-branded listings include closet organizers and acrylic shelf or wardrobe organizers. One Walmart listing identifies the product’s manufacturer as Yiwa, while the brand field lists Mekek.5 Other listings cover storage furniture, kitchen organizers, shelving products, household accessories, bedroom furniture, and children’s storage. Searches on Walmart’s marketplace return hundreds of products under the Mekek brand, illustrating the breadth of the catalog.34

Furniture and Recreation

The brand has been used on recreational products such as a 6-foot folding pool table. This listing identifies Mekek as the brand but CuisinSmart as the manufacturer, demonstrating that the brand name and the actual manufacturing entity are not necessarily the same company.6

Children’s Products

Mekek branding appears on soft climbing sets for toddlers and preschoolers. Listings describe indoor climbing and play sets made from foam and PU leather. While some product information associates these items with Bophy as the manufacturer, they are sold under the Mekek name.78

Automotive and RV Products

The name has appeared on automotive and RV accessories. For example, Mekek listings offer folding stainless-steel loading ramps rated for up to 1,000 lb, with CuisinAid identified as the manufacturer.9 Another Mekek-branded product is a set of RV steps rated for 400 lb, which identifies GARVEE as the manufacturer.10

Home Appliances

Mekek has been applied to appliances such as portable air conditioners. Listings describe units capable of cooling areas up to 550 sq ft, manufactured in China and sold under the Mekek brand.11

Security Products

The brand has been used on large home safes, including fireproof and waterproof wall safes with capacities around 5.48 cubic feet.12

Available evidence suggests that Mekek does not operate as a vertically integrated manufacturer. Instead, the brand follows a model where a brand owner sources products from third-party manufacturers and suppliers for sale via online marketplaces. This conclusion is supported by the fact that different Mekek products identify completely different manufacturers:

This pattern is characteristic of private-label or marketplace-oriented commerce, where a brand owner sources products from various factories to sell under a unified identity. There is also third-party evidence connecting the Mekek name on Walmart to Hong Kong Fangxinxuan Ltd., although this source is not an official government record and should be treated as supplementary.

There is no strong evidence that Mekek owns large-scale manufacturing facilities. Product listings repeatedly identify China as the country of origin and list various companies as manufacturers. For instance, children’s climbing sets and portable air conditioners sold under the brand are explicitly listed as originating from China.13 Consequently, Mekek functions primarily as a sourcing and distribution label rather than a factory-centered manufacturer. The diversity of manufacturers identified in listings confirms that production is not consolidated under a single entity.

Mekek’s primary distribution channel is online marketplaces. Walmart is particularly significant, hosting a dedicated Mekek brand catalog containing hundreds of products.34 Consumers generally encounter Mekek through individual product listings rather than through traditional branded retail experiences such as dedicated stores or authorized dealer networks. This distribution model allows the brand to encompass disparate product categories ranging from air conditioners and pool tables to RV steps and safes.

Unlike established consumer brands, Mekek has limited publicly documented information regarding founders, corporate leadership, headquarters, brand philosophy, design studios, physical retail stores, or advertising campaigns. Claims about a specific brand philosophy or origin story should therefore be treated cautiously. The most verifiable information regarding the brand comes from trademark records and marketplace product data.

Public trademark evidence identifies Brand Services and Holdings LLC as the owner of the Mekek trademark application filed in 2019.1 It is important to distinguish between brand ownership and manufacturing; a Mekek product carries the brand name but is frequently manufactured by another company. Brand Services and Holdings LLC appears to manage a portfolio of multiple consumer trademarks, including IDEALHOUSE, AINEST, KUULEE, GREAKED, and RAVTECH, suggesting Mekek is one component of a broader multi-brand e-commerce strategy.2

Because Mekek encompasses a vast number of unrelated products, it is difficult to assign a single quality reputation to the brand. Consumer experience depends heavily on the specific product and supplier. For example, reviews for Mekek RV steps, children’s climbing products, acrylic organizers, and pool tables vary significantly across listings. These variations demonstrate that product-level evaluation is more meaningful than judging the brand as a whole.

• 2019: Mekek trademark filed in the United States by Brand Services and Holdings LLC, with an initial specification focused on clothing and apparel.1
• 2020s: Mekek appears increasingly across online marketplace product categories beyond its original apparel specification.
• 2024–2026: Walmart marketplace listings show Mekek attached to an extensive assortment of home, furniture, recreational, children’s, automotive, RV, and appliance products.34
• Present: Mekek functions as a broad e-commerce and private-label consumer brand, with products sourced from multiple manufacturers rather than produced by a single identifiable factory.

1. Browse Trademarks by Serial Number from 88518500 to 88518599 :: Justia Trademarks
2. Brand Services and Holdings LLC Trademarks Page 2 :: Justia Trademarks
3. Mekek
4. Mekek
5. Mekek Acrylic 5-Compartments Closet Organizer, Clear – Walmart Business Supplies
6. Mekek 6 ft Pool Table w/Accessories Included, Blue Cloth Black – Walmart Business Supplies
7. Mekek Soft Climbing Indoor Set for Daycare Play Areas – Walmart Business Supplies
8. Mekek Soft Climbing Indoor Set for Daycare Play Areas – Walmart Business Supplies
9. Mekek Folding Stainless Steel Folding Trailer Ramps 1000 lb Max Load -Silver 2 Pack – Walmart Business Supplies
10. Mekek Black, 27″ x 56″, Alloy Steel RV Steps, Portable Design, 3 Steps with 400 lbs Handrail – Walmart Business Supplies
11. Mekek 12000 BTU AC | Portable cooling for ecommerce – Walmart Business Supplies
12. Mekek Wall Safe, Waterproof 5.48 cu ft Black,‎ 141 lb – Walmart Business Supplies
13. mekek in All languages combined