History and background

Publicly available information about Merbatsy’s corporate history is relatively sparse. Unlike major international beauty corporations, the brand does not appear to have an extensive English-language corporate history or widely documented founder story.

One concrete piece of evidence is a Chinese trademark record for MERBATSY, application no. 42577473. The application was filed on November 25, 2019, and the trademark was subsequently registered. The listed Class 8 goods include personal-care tools such as eyelash curlers, manicure/pedicure instruments, razors, derma-related tools, and other hand-operated beauty tools.[1] This suggests that the brand’s commercial identity was being formally established around 2019–2020, although the trademark date should not automatically be treated as Merbatsy’s founding date.

By the early 2020s, Merbatsy products were appearing through Chinese e-commerce stores. A 2023 shopping record, for example, identifies a Merbatsy flagship store and lists a mini cushion/fingertip powder-puff product.

Merbatsy’s strongest visible product category is makeup puffs.

Makeup puffs

The brand offers several types of applicators designed for foundation, concealer, cushion makeup, powder, blush, and contour. One recurring design is the “Marshmallow Puff”, a soft, relatively thick applicator intended for liquid foundation and other base products. Marketplace listings describe these puffs as soft, elastic, and usable both wet and dry.

Another notable category is the finger puff. Rather than using a conventional ribbon or strap, some Merbatsy mini puffs are designed to be controlled directly with a finger, allowing more precise application around areas such as the nose, eyes, and other small sections of the face.

Cushion and foundation applicators

Merbatsy also produces small cushion-style applicators. Retail descriptions position these for products including liquid foundation, cushion foundation, concealer, cream products, contour, powder, and blush. Some models use an elastic inner sponge and are marketed around the idea of minimizing product absorption while maintaining a soft feel on the skin.[2]

Brushes and other beauty tools

Although puffs appear to be the brand’s most visible product category, marketplace listings also show makeup brushes and other beauty accessories. For example, Merbatsy-branded brushes have appeared in Taiwanese marketplace listings, including short-handle face and contour brushes. The Chinese trademark registration is also broader than simply makeup sponges, covering various personal-care and beauty implements.[1]

A notable aspect of Merbatsy’s product strategy is its combination of functionality and visual design. Consumer-facing listings and reviews frequently highlight soft and thick textures, small portable formats, finger-controlled application, washable and reusable construction, different shapes and sizes, cute animal and decorative designs, and storage cases for some puff sets.

A 2025 review of Merbatsy products described several designs featuring animals such as cats and rabbits and praised the puffs for their thickness and softness. The reviewer also highlighted the finger-control design as an alternative to conventional ribbon-style puff holders. This gives the brand a somewhat different identity from basic commodity makeup sponges: the applicator itself is treated as a beauty accessory and lifestyle object, rather than merely an invisible tool.

Based on its products and marketplace presence, Merbatsy can broadly be characterized as an affordable beauty-tool brand rather than a prestige cosmetics house. Its apparent value proposition is making everyday makeup application easier, softer, more precise, and more visually appealing without requiring expensive professional tools. Rather than competing primarily through foundation formulas, skincare ingredients, or luxury packaging, Merbatsy focuses on the application experience. This places it in an interesting segment of the beauty market: consumers may already own products from other cosmetic brands but purchase Merbatsy to improve how those products are applied.

Merbatsy appears to have developed a meaningful presence outside mainland China through cross-border e-commerce.

• Philippines: Merbatsy makeup puffs are listed on Shopee Philippines. One listing prices a mini finger powder puff at approximately ₱113–₱193 depending on variation.
• Thailand: Merbatsy products are available through Shopee Thailand, including soft pink makeup puffs.
• Vietnam: Shopee Vietnam listings include Merbatsy Marshmallow Puffs and other makeup applicators.
• Malaysia: Malaysian beauty retailer Coslabmall has carried Merbatsy finger puffs and mini cushion puffs.[2]
• Taiwan: Marketplace results include Merbatsy makeup brushes and other beauty tools.

This distribution pattern suggests that the brand benefits significantly from cross-border online retail, particularly within Asian beauty markets.

Available consumer-facing material generally portrays Merbatsy positively, particularly regarding the physical characteristics of its puffs. A review published in 2025 described the products as relatively inexpensive, soft, and thick, while specifically praising the finger-control mechanism. Marketplace listings also show individual Merbatsy products receiving positive ratings, although marketplace ratings should be interpreted cautiously because they reflect individual sellers and products rather than necessarily the brand as a whole. The brand’s appeal therefore seems to come less from celebrity endorsement or a major luxury-brand image and more from product novelty, tactile quality, cute design, and perceived value for money.

Merbatsy’s visible identity can be summarized through four characteristics:

Softness

The “marshmallow” concept appears repeatedly in Merbatsy product naming and marketing. Softness is an important part of the brand’s product proposition.

Precision

Finger puffs and miniature applicators allow users to apply makeup to small or difficult areas with greater control.

Cute aesthetics

Animal patterns, colorful designs, and compact storage cases give many products a playful rather than purely utilitarian appearance.

Accessibility

The products generally occupy a relatively affordable price segment, making them accessible to everyday makeup users rather than exclusively professional makeup artists.

One of the strongest pieces of publicly documented information about the brand is its Chinese trademark. The MERBATSY trademark with registration/application number 42577473 was filed in 2019 and registered in Class 8. The listed goods include eyelash curlers, manicure tools, razors, pedicure implements, and other personal-care hand tools.[1] This is useful evidence that MERBATSY is not simply a random seller’s product label: the name has been subject to formal trademark registration. However, the trademark record by itself does not establish the exact legal corporate entity behind the entire Merbatsy business, nor does it establish a particular founder or manufacturing facility.

Merbatsy’s visible business model appears to rely heavily on e-commerce and marketplace distribution. Rather than depending solely on physical beauty stores, the brand’s products can be encountered through online marketplaces and specialized cosmetics retailers. This model is particularly suited to inexpensive beauty accessories because consumers can easily add products such as puffs, brushes, and applicators to larger beauty orders.

The brand also benefits from products that are small and lightweight, relatively inexpensive, easy to ship internationally, frequently replaceable, visually attractive for social-media content, and easy for beauty creators to demonstrate. These characteristics make makeup tools particularly well suited to TikTok-, Xiaohongshu-, Lemon8-, and marketplace-driven discovery.

Merbatsy fits into a broader trend in China’s beauty market in which specialized makeup accessories have become products in their own right. Traditionally, consumers might have regarded a makeup sponge or puff as an inexpensive accessory accompanying foundation. Brands such as Merbatsy instead make the tool itself part of the beauty experience. The emphasis on different puff shapes, textures, handles, finger mechanisms, storage solutions, and decorative designs reflects this shift.

Merbatsy is better understood as a beauty-tool specialist than as a conventional color-cosmetics company. For example, a traditional makeup brand might primarily sell foundation, lipstick, eyeshadow, blush, mascara, and skincare. Merbatsy’s publicly visible assortment instead centers on makeup puffs, cushion applicators, finger applicators, brushes, and beauty tools. This specialization is arguably the brand’s defining characteristic.

Although Merbatsy does not currently have the global recognition of brands such as Shiseido, MAC Cosmetics, or Beautyblender, its products illustrate the increasingly international reach of Chinese beauty accessories and e-commerce-native brands. Its presence across multiple Asian marketplaces indicates that inexpensive, specialized Chinese beauty tools can cross national borders without requiring the same level of physical retail infrastructure as traditional cosmetics companies.

1. [[MERBATSY]商标查询第08类_手工器械商标注册列表-阿里云商标](https://tm.aliyun.com/detail/8115_42577473_8)
2. 〖现货〗Merbatsy迷你贴贴粉扑气垫 – Coslabmall