MiLi is a consumer electronics brand specializing in smart mobile accessories, portable power solutions, wireless charging products, and smart tracking devices. The brand is owned by Shenzhen Hali-Power Industrial Co., Ltd., a Chinese technology company established in 2003. Since its launch in 2008, MiLi has expanded internationally and is best known for combining compact industrial design with Apple- and Android-compatible accessories. [1]

Shenzhen Hali-Power Industrial Co., Ltd. was founded in 2003 as an OEM (Original Equipment Manufacturer) and ODM (Original Design Manufacturer), producing electronic accessories for international brands.

In 2008, the company introduced its own consumer brand, MiLi, aiming to create compact and innovative mobile accessories.

A significant milestone came in 2009, when Hali-Power became one of the first Chinese factory-based private companies to receive Apple’s MFi (Made for iPhone/iPad) authorization. This allowed MiLi to manufacture officially certified Apple-compatible accessories. [2]

MiLi’s slogan is:

“Small is Beautiful. Small is Powerful.”

The philosophy emphasizes:

• Minimalist product design

• Everyday convenience

• Innovation through compact technology

• Environmental awareness

• High-quality user experience

According to the company, the name “MiLi” also reflects the idea that many small contributions can create something meaningful, similar to individual grains of rice coming together. [3]

MiLi manufactures a wide range of consumer electronics, including:

Smart Item Trackers

One of MiLi’s fastest-growing categories is Bluetooth tracking devices that help users locate:

• Keys

• Wallets

• Luggage

• Backpacks

• Pets

• Vehicles

Many newer models support:

• Apple Find My

• Google Find Hub (formerly Find My Device)

allowing users to locate belongings directly through Apple’s or Google’s ecosystem. [4]

Power Banks

MiLi has produced portable battery packs for many years, including:

• 5,000 mAh

• 10,000 mAh

• 20,000 mAh

• Magnetic wireless power banks

• Fast-charging USB-C models

The company was among the earlier brands offering stylish portable batteries for smartphones. [5]

Wireless Charging

MiLi develops:

• Qi wireless chargers

• MagSafe-compatible chargers

• Multi-device charging stations

• Portable wireless charging accessories

Many products are designed for Apple devices while remaining compatible with Android smartphones.

Charging Accessories

Its lineup also includes:

• USB-C cables

• Lightning cables

• Charging adapters

• Travel chargers

• Magnetic charging accessories

Smart Storage

Earlier MiLi products included:

• iData smart flash drives

• External storage accessories

• Mobile backup devices

These were designed to expand storage for iPhones and other mobile devices before cloud storage became widespread. [6]

Over the years, MiLi introduced several notable products, including:

• Portable pico projectors

• Apple-compatible photo printers

• Smart flash drives

• UV detection devices

• Skin moisture analyzers

• Smart refill bottles

• Bluetooth item trackers

The company states that several products received international patents and design recognition. [7]

MiLi is particularly recognized for its relationship with Apple.

The brand has manufactured numerous products under Apple’s Made for iPhone (MFi) licensing program, indicating compliance with Apple’s hardware compatibility standards. More recently, MiLi has also released accessories officially licensed for Apple’s Find My network. [8]

According to the company:

• Products are used by more than 100 million users worldwide.

• MiLi products are sold through distributors in over 50 countries.

• The company has established thousands of retail points in China and works with international partners and airlines for global distribution. [9]

MiLi’s parent company, Hali-Power, operates manufacturing facilities in Shenzhen. The company reports that its factory has obtained certifications such as:

• ISO 9001

• CE

• FCC

• RoHS

• UL (for applicable products)

These certifications are intended to demonstrate compliance with quality management and international safety or environmental standards. [10]

MiLi products generally focus on:

• Minimalist appearance

• Lightweight construction

• Travel-friendly portability

• User-friendly functionality

• Integration with mobile ecosystems

The company emphasizes balancing aesthetics with practicality.

In recent years, MiLi has shifted its product strategy toward smart tracking devices. Its latest offerings include luggage trackers, wallets, key finders, and travel accessories that integrate with Apple’s Find My network and Google’s Find Hub ecosystem, reflecting increased demand for connected travel and anti-loss products. [11]

MiLi states that its mission is to develop smart products that simplify daily life through compact design, practical innovation, and seamless compatibility with modern mobile devices. [12]

• Shenzhen Hali-Power Industrial Co., Ltd.

• Apple Made for iPhone (MFi) Program

• Apple Find My

• Google Find Hub

• Portable Power Banks

• Bluetooth Item Trackers

MiLi is a Chinese consumer electronics brand established in 2008 by Shenzhen Hali-Power Industrial Co., Ltd. Originally known for power banks and Apple-certified mobile accessories, the company has evolved into a global manufacturer of smart tracking devices, wireless charging products, and travel accessories. Its emphasis on compact design, official platform compatibility, and practical everyday technology has made it a recognized name in the mobile accessory market. [13]

1. MiLi | small is beautiful, smart products make a better life

2. The Hali-Power Story

3. Brand Story

4. Apple & Google Licensed Item Finder Brand – MiLi

5. Privacy Policy – Mili

6. MILI Trademark of SHENZHEN HALI-POWER INDUSTRIAL CO., LTD. – Registration Number 5074345 – Serial Number 86669186 :: Justia Trademarks

7. About Us – Mili

8. about us – MILLI

9. MILI

10. My Shape – About us

11. MILITECH – About us – MILITECH OFFICIAL STORE

12. About-ZMI