| Brand Focus | Healthy hydration, reusable drinkware, sustainable lifestyle | [1]

According to the company’s brand statement, MODOFO initially built experience selling household and lifestyle products through international and regional e-commerce platforms. As the brand evolved, it shifted its primary focus toward premium reusable drinkware and launched its own independent online store as its official direct-to-consumer sales channel.

The company states that this transition allows customers to purchase authentic MODOFO products directly from the brand while receiving warranty coverage and after-sales support. [1]

MODOFO describes its guiding principles as:

• Quality – Durable, long-lasting products.

• Health – Safe materials suitable for daily hydration.

• Convenience – Practical designs for modern lifestyles.

• Sustainability – Encouraging reusable bottles to reduce disposable plastic waste.

The company emphasizes that a water bottle is “more than just a container,” describing it as a daily companion that supports healthier living. [1]

MODOFO’s catalog includes:

Insulated Tumblers

• 40 oz travel tumblers

• Large-capacity stainless steel tumblers

• Straw tumblers

• Dual-lid designs

Water Bottles

• Vacuum insulated bottles

• Sports bottles

• Travel bottles

• Everyday hydration bottles

Thermos Products

• Coffee thermos

• Thermal teapots

• Food containers

• Vacuum flasks

Children’s Drinkware

• Straw bottles

• Kids insulated tumblers

• Leak-resistant bottles

• School drink bottles

Accessories

• Replacement straws

• Bottle lids

• Carry straps

• Cleaning accessories

Depending on the model, MODOFO products may include:

• Double-wall vacuum insulation

• Stainless steel construction

• Leak-resistant lids

• Straw drinking systems

• Large-capacity options

• Carry handles and straps

• Hot and cold temperature retention

• BPA-free plastic components

The company offers products made from:

• 316 stainless steel (premium models)

• 304 stainless steel

• Food-grade plastics

• Silicone sealing rings

These materials are intended to provide durability, corrosion resistance, and suitability for repeated daily use.

MODOFO reports selling through multiple online platforms, including:

• Official website

• Amazon

• Shopee

• Lazada

• TikTok Shop

The brand states that its official website serves as its primary direct sales channel. [1]

MODOFO advertises a 3-year warranty for eligible products, alongside customer support and after-sales service available through its official channels.

Public trademark records show that Zhihui (Shenzhen) Technology Innovation Co., Ltd. has filed and registered the MODOFO trademark in several product classes, including housewares, furniture, textiles, floor coverings, bags, and toys in the United States. These registrations cover a broad range of consumer goods beyond drinkware. [2]

MODOFO positions itself as a lifestyle brand centered on:

• Everyday hydration

• Portable drinkware

• Health-conscious living

• Practical design

• Long-term product durability

• Reusable alternatives to disposable bottles

Its branding emphasizes integrating drinkware into work, fitness, travel, and family life. [1]

MODOFO maintains:

• An official e-commerce website

• Social media accounts (including TikTok, Facebook, Instagram, Pinterest, and YouTube)

• Regional marketplace stores

Customers can contact the company through the email address published on its official website. [1]

• Vacuum insulated bottle

• Reusable water bottle

• Stainless steel drinkware

• Sustainable consumer products

Notes

Much of the publicly available information about MODOFO comes from the company’s own official website and brand materials. Independent third-party coverage and historical reporting on the brand are currently limited, so details such as company founding date, headquarters, employee count, and ownership structure are not broadly documented in public sources. [1]

1. Your Everyday Companion – MODOFO Global Drinkware Tumbler Bottle&Cup

2. MODOFO Trademark (USPTO Serial 97932698) | USPTO Record | TrademarkElite