• Brand Name: Mogu Mogu

• Founded: 2001

• Country of Origin: Thailand

• Product Category: Fruit juice drink with nata de coco

• Parent Company: Sappe Public Company Limited (SAPPE)

• Headquarters: Bangkok, Thailand

• Signature Product: Fruit juice drink with nata de coco cubes

• Availability: Over 90 countries worldwide [1]

Mogu Mogu was introduced in Thailand in 2001 by Sappe Public Company Limited, a leading Thai food and beverage manufacturer. The brand was created to offer consumers a different drinking experience by combining fruit juice with nata de coco, a jelly-like ingredient produced through the fermentation of coconut water.

Unlike traditional fruit drinks, Mogu Mogu encourages consumers to “sip, chew, and enjoy,” transforming an ordinary beverage into a snack-like experience. The product quickly became popular in Thailand before expanding throughout Asia, Europe, the Middle East, Africa, Oceania, and the Americas. [2]

The name “Mogu Mogu” (もぐもぐ) comes from a Japanese onomatopoeic expression that imitates the sound or action of chewing food. The name reflects the brand’s defining characteristic—drinking fruit juice while chewing soft nata de coco pieces.

Mogu Mogu’s flagship beverage consists of:

• Fruit juice

• Water

• Nata de coco cubes

• Sugar

• Flavoring

• Citric acid and other approved food ingredients

The nata de coco gives the drink a soft, chewy texture that distinguishes it from conventional fruit beverages. [1]

Mogu Mogu has introduced numerous flavors over the years, including:

• Lychee

• Mango

• Strawberry

• Grape

• Pineapple

• Coconut

• Orange

• Melon

• Apple

• Blackcurrant

• Passion Fruit

• Pink Guava

• Peach

• Watermelon

• Lemon

• Bubble Gum (selected markets)

Flavor availability varies by country. [1]

Nata de coco is a chewy, translucent jelly made by fermenting coconut water with Acetobacter bacteria. It is:

• Naturally low in fat

• Rich in dietary fiber

• Soft and chewy

• Widely used in desserts and beverages across Southeast Asia

In Mogu Mogu, nata de coco creates the brand’s signature texture and interactive drinking experience. [1]

Since its launch, Mogu Mogu has expanded into more than 90 countries, including markets in:

• Thailand

• Philippines

• Indonesia

• Malaysia

• Singapore

• Vietnam

• Japan

• South Korea

• India

• Australia

• United Kingdom

• United States

• Canada

• Middle East

• Europe

• Africa

• Latin America

Its international appeal comes from its distinctive texture, wide variety of fruit flavors, and strong brand identity. [1]

Mogu Mogu promotes itself through the slogan:

“Sip, Chew, Feel.”

Earlier campaigns also emphasized:

“You Gotta Chew.”

The brand markets its drinks as a combination of refreshment and fun, highlighting the sensory experience of chewing nata de coco while drinking fruit juice. Marketing efforts often feature bright colors, youthful themes, social media campaigns, and celebrity endorsements in different regions. [1]

Mogu Mogu primarily appeals to:

• Teenagers

• Young adults

• Families

• Consumers seeking novel beverages

• Fans of Asian fruit drinks

Its playful concept has helped it stand out in the global ready-to-drink beverage market.

Mogu Mogu beverages are produced by Sappe Public Company Limited (SAPPE), one of Thailand’s leading beverage manufacturers. SAPPE exports its products worldwide through regional distributors and retail partners. [1]

Mogu Mogu is widely recognized as one of the leading nata de coco drink brands globally. It is commonly found in:

• Supermarkets

• Convenience stores

• Asian grocery stores

• Online retailers

• International food markets

Its combination of fruit juice and chewy coconut jelly has made it a distinctive product in the ready-to-drink beverage category. [1]

• Nata de coco

• Fruit juice beverages

• Thai cuisine

• Ready-to-drink beverages

• Sappe Public Company Limited

1. About us – Mogu Mogu

2. Our Story | Mogu Mogu