MONQIQI (also stylized as monQiQi) is a consumer brand that primarily manufactures and markets automotive and motorcycle accessories, replacement parts, and vehicle-related products. The brand has a significant presence on Asian e-commerce platforms, including Lazada Philippines, where it offers a broad catalog of automotive accessories and motorcycle components. The trademark is associated with Shenzhen Trend Electronic Business Co., Ltd., a Chinese company engaged in cross-border e-commerce. 1

MONQIQI first appeared commercially in the late 2010s as an online automotive accessories brand. Trademark records indicate that the MONQIQI mark was filed internationally in 2019 by Shenzhen Trend Electronic Business Co., Ltd., covering vehicle-related products and accessories. The trademark was later registered for products including automotive pumps, mirrors, anti-theft devices, vehicle upholstery, and other transport-related goods. 2

In the Philippines, the MONQIQI trademark was also published through the Intellectual Property Office of the Philippines (IPOPHL). The filing includes protection for:

• Motorcycle brake components
• Drive chains
• Handle grips
• Brake shoes
• Brake drums
• Motorcycle horns
• Gears
• Handlebars
• License plate frames
• Various vehicle accessories

The Philippine filing lists Shenzhen Trend Electronic Business Corp. as the applicant’s Philippine entity for trademark purposes. 3

MONQIQI specializes in affordable aftermarket products rather than complete vehicles. Its catalog varies by marketplace but commonly includes:

Motorcycle Parts

• Drive chains
• Brake discs
• Brake pads
• Brake shoes
• Clutch components
• Handle grips
• Sprockets
• Handlebars
• License plate brackets

Automotive Accessories

• LED headlights
• Vehicle bulbs
• Tail lights
• Car detailing tools
• Decorative trim
• Interior accessories
• Vehicle safety accessories

Other Categories

The brand has also appeared in unrelated marketplace categories such as home improvement and household hardware, a common practice among cross-border marketplace brands that distribute products across multiple categories. 4

On Lazada Philippines, MONQIQI operates primarily as an online marketplace brand in the Automotive & Motorcycles section. Its products are distributed across several specialized categories, including:

• Motorcycle Chains & Sprockets
• Tail Light Assemblies
• LED Bulbs
• Automotive Detailing Tools
• Clutch Components

The brand’s product range is generally aimed at budget-conscious consumers seeking aftermarket replacement parts and accessories rather than original equipment manufacturer (OEM) parts.

Public information indicates that MONQIQI is a brand owner and marketer, while manufacturing is likely performed through original equipment manufacturers (OEMs) in China. This business model is common among Chinese cross-border e-commerce companies, which develop branded product lines sourced from partner factories rather than operating their own manufacturing plants. No public evidence confirms that MONQIQI owns dedicated manufacturing facilities.

United States

The MONQIQI trademark is registered in the United States under International Class 12 (vehicles and vehicle accessories), covering products such as:

• Automotive air pumps
• Rearview mirrors
• Vehicle upholstery
• Child safety seats
• Anti-theft devices
• Automotive interior trim

The registration identifies the owner as Shenzhen Trend Electronic Business Co., Ltd.

Philippines

The Intellectual Property Office of the Philippines has published a trademark application for MONQIQI covering Classes 9, 12, and 28, including numerous motorcycle parts and related products.

MONQIQI occupies the value-oriented aftermarket segment. Rather than competing with established OEM brands, it focuses on:

• Affordable pricing
• Wide product selection
• Online marketplace availability
• Direct-to-consumer sales

Its customer base primarily consists of motorcycle and vehicle owners looking for replacement parts and accessories at competitive prices.

MONQIQI products are sold primarily through online marketplaces rather than dedicated retail stores. Distribution channels include:

• Lazada Philippines
• Other regional e-commerce platforms
• International marketplace sellers

The brand does not appear to operate an independent consumer-facing website or a traditional dealership network based on publicly available information.

Because MONQIQI is primarily an online marketplace brand, independent technical reviews and long-term reliability studies are limited. Consumer evaluations are generally based on individual marketplace reviews rather than automotive industry testing. Buyers should assess compatibility, specifications, warranty terms, and seller ratings before purchasing aftermarket components.

MONQIQI is a Chinese cross-border e-commerce automotive brand owned by Shenzhen Trend Electronic Business Co., Ltd. It specializes in budget-friendly motorcycle parts, automotive accessories, and replacement components sold primarily through online marketplaces such as Lazada Philippines. While it has registered trademark protection in multiple jurisdictions, publicly available information about the company’s corporate structure, manufacturing operations, and research and development activities is limited.

1. MONQIQI Trademark of SHENZHEN TREND ELECTRONIC BUSINESS CO.,LTD. – Registration Number 6167474 – Serial Number 88710374…
2. Intellectual Property Center, 28 Upper McKinley Rd.
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