About MOYU
MOYU (Chinese: 魔域, _Móyù_) is a Chinese manufacturer of speedcubes and other twisty puzzles, widely recognized as one of the most influential brands in the modern speedcubing industry. Founded in 2013 (with the brand introduced around 2012–2013), MOYU develops high-performance puzzles designed for both beginners and world-class competitive speedcubers. The brand is sold internationally through puzzle retailers and online marketplaces, including the Toys & Games category on Lazada Philippines. [1]
Overview
| Attribute | Information |
|---|---|
| Brand | MOYU (魔域) |
| Industry | Toys & Games |
| Specialty | Speedcubes, twisty puzzles, puzzle accessories |
| Founded | 2013 (brand launched around 2012–2013) |
| Country of Origin | China |
| Parent Company | YJ (YongJun Toys / YJ Plastics Manufacturing) |
| Markets | Worldwide |
| Primary Users | Beginners, hobbyists, collectors, competitive speedcubers |
History
MOYU was established as a premium cube brand under the YongJun (YJ) umbrella. While YJ already produced affordable puzzles, MOYU was created as a platform for innovative cube designers to develop higher-performance products intended for serious speedcubers.
The name 魔域 (Móyù) roughly translates to “Magic Realm” or “Magic Region.” In Chinese, Rubik’s Cubes are commonly referred to as Magic Cubes (魔方), making the brand name closely associated with the cubing hobby.
From its earliest releases, MOYU quickly became one of the most respected names in competitive cubing thanks to continuous improvements in cube mechanisms, turning performance, and manufacturing quality. [3]
Reputation
MOYU is regarded as one of the “big three” premium speedcube manufacturers alongside brands such as GAN and QiYi. Within the cubing community, the company is known for:
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High-performance flagship cubes
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Affordable beginner cubes
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Constant product innovation
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Reliable quality control
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Wide product lineup covering nearly every official World Cube Association (WCA) puzzle
Many world-class speedcubers have used MOYU cubes during official competitions, and several world-record solves have been achieved using MOYU products. [4]
Product Categories
MOYU manufactures puzzles for nearly every major twisty puzzle category.
Standard Cubes
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2×2 Cube
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3×3 Cube
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4×4 Cube
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5×5 Cube
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6×6 Cube
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7×7 Cube
WCA Events
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Pyraminx
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Skewb
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Megaminx
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Square-1
Non-WCA Puzzles
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Mirror Cubes
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Fisher Cubes
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Cuboids
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Shape Mods
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Educational puzzles
Smart Cubes
Recent generations include Bluetooth-enabled smart cubes capable of connecting to mobile applications for training and statistics. [5]
Major Product Series
WeiLong
The company’s flagship 3×3 line.
Known for:
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Premium performance
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Adjustable tension systems
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Magnetic positioning
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Lightweight construction
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Tournament-level speed
Popular models include:
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WeiLong GTS
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WeiLong GTS2
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WeiLong GTS3
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WeiLong WR M
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WeiLong V9
RS Series
Designed to offer flagship-level performance at a lower price.
Most famous:
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RS3 M 2020
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RS3 M Super
The RS series is frequently recommended as one of the best value speedcubes for beginners and intermediate solvers. Community discussions consistently describe it as a standout budget option. [6]
MeiLong Series
MOYU’s budget-friendly lineup.
Characteristics:
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Affordable pricing
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Lightweight design
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Good factory setup
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Suitable for beginners
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Available in puzzle sets
The MeiLong series is commonly recommended as an entry point into speedcubing because it balances cost and performance well. [7]
Ao Series
Designed primarily for larger cubes.
Examples:
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AoSu (4×4)
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AoChuang (5×5)
These cubes emphasize stability, speed, and corner-cutting for larger puzzles. [8]
Technology and Innovation
MOYU has introduced or popularized several technologies in modern speedcubes:
Magnetic Cubes
Small magnets inside pieces improve alignment and control.
Adjustable Elasticity
Allows users to tune cube feel and flexibility.
Dual Adjustment Systems
Independent adjustment of tension and compression.
Lightweight Internal Designs
Reduce friction while improving speed.
Smart Cube Technology
Bluetooth connectivity for solving analysis and app-based practice. [9]
Sub-Brands
Over time, MOYU has developed several sub-brands targeting different market segments.
Notable examples include:
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Cubing Classroom (MoFangJiaoShi)
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GuoGuan
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SenHuan
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MoHuanShouSu
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MoJue
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YanCheng
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Cong’s Design
Among these, Cubing Classroom (MoFangJiaoShi) is especially well known for producing affordable beginner puzzles. [10]
Competitive Success
MOYU cubes have played a significant role in competitive speedcubing.
Highlights include:
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Used by numerous elite cubers worldwide.
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Featured in many national and international competitions.
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Several world-record performances have been achieved using MOYU flagship cubes.
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The WeiLong series is considered one of the most successful 3×3 product lines in the sport. [11]
Presence in the Philippines
In the Philippines, MOYU products are widely available through online marketplaces such as Lazada Philippines under the Toys & Games category. Common listings include:
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Individual speedcubes
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Cube bundles
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Beginner cube sets
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Cube accessories
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Lubricants
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Timers
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Storage bags
The brand is popular among students, hobbyists, and competitive cubers due to its broad range of products spanning entry-level to professional models.
Typical Customers
MOYU products are suitable for:
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First-time cube solvers
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Casual puzzle enthusiasts
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Competitive speedcubers
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Collectors
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STEM and educational users
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Gift buyers
Brand Strengths
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Extensive product lineup
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Strong reputation in competitive cubing
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Excellent price-to-performance ratio
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Continuous product innovation
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Options for every skill level
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Global availability
Legacy
MOYU has become one of the defining manufacturers of modern speedcubes. By combining affordable beginner puzzles with high-end competition models and consistently introducing new mechanical designs, the brand has helped shape the evolution of speedcubing over the past decade. Today, MOYU remains one of the most recognized and widely used names in the twisty puzzle industry. [12]
References
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First speed cubes! Gan 356 RS and Moyu 2020 M (i don’t 100% know the names
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[[Removed]](https://www.reddit.com/r/Cubers/comments/1uhhsot/removed/)





