The Taiwanese government’s company-registration database records the company as BEAST KINGDOM CO., LTD, with its registered headquarters in Banqiao District, New Taipei City.4

Note on the founding year: Beast Kingdom’s corporate history distinguishes between its 2009 founding by KK Yang and its formal company establishment and registration in 2010. Consequently, both 2009 and 2010 appear in different descriptions of the company’s history.5

Origins

Beast Kingdom’s origins trace back to KK Yang, who developed an interest in American pop culture and collectible toys while working in the United States. According to the company’s biography, Yang initially gained experience selling toys through online platforms such as eBay and Yahoo Auctions before returning to Taiwan to establish the business.5

The company initially concentrated on American movie and comic merchandise, targeting what was then an emerging market for adult collectors, often referred to as the “Kidult” market. Rather than positioning toys exclusively as children’s products, Beast Kingdom increasingly treated licensed figures and merchandise as collectible objects for older fans.6

The company was formally established in January 2010, featuring its own product-development center.7

Disney and Expansion into Licensed Products

A significant turning point occurred in 2011 when Beast Kingdom obtained its first major international IP license from Disney.8

From 2012 to 2014, the company expanded its licensing portfolio to include major properties such as:

• Marvel
• Pixar
• Star Wars
• Warner Bros.
• DC
• Harry Potter

During this period, Beast Kingdom began developing its own distinctive collectible product families, including Egg Attack, which subsequently became one of the company’s signature brands.9

This shift marked an important evolution in the company’s business model: Beast Kingdom transitioned from being solely a distributor of other companies’ collectibles to becoming a licensed product developer and manufacturer in its own right.

One of Beast Kingdom’s most significant contributions to the collectible market has been the creation of product lines with distinct design identities. Rather than producing only conventional action figures, the company developed several different scales, styles, and price segments.

Egg Attack

Egg Attack (EA) is one of Beast Kingdom’s best-known product families. The concept utilizes a stylized, exaggerated character design with a large head and compact body, giving licensed characters a distinctive chibi/deformed aesthetic. The company describes the Egg Attack family as a 6-inch collectible figure and display series.

The success of the original Egg Attack concept led to several related products, including:

• Egg Attack
• Egg Attack Action (EAA)
• Mini Egg Attack (MEA)
• Egg Attack Floating
• Egg Attack Jumbo
• Other Egg Attack-related products

The Egg Attack Action line is particularly notable because it combines the stylized Egg Attack appearance with greater articulation, making the figures more suitable for posing.

D-Stage

D-Stage is another major Beast Kingdom product line. Rather than concentrating on articulated characters, D-Stage generally recreates a scene or environment from a film, animation, or other licensed property in a compact diorama format. This concept is reflected in the company’s slogan for the line, “Staging your dreams.”10

This approach makes D-Stage particularly appealing to collectors who wish to recreate recognizable scenes rather than simply display individual figures. The company later expanded the concept with Mini D-Stage.

Dynamic 8ction Heroes

Dynamic 8ction Heroes (DAH) is Beast Kingdom’s line oriented toward more realistic action figures. The series is generally associated with approximately 1:9 scale characters and emphasizes:

• Realistic proportions
• Articulation
• Costume details
• Facial sculpting
• Character likeness
• Dynamic posing

Consequently, DAH occupies a distinctly different design philosophy compared to the deliberately stylized Egg Attack products.

Master Craft

Master Craft (MC) represents Beast Kingdom’s premium statue-oriented product category. Emphasis is placed on:

• Sculpting
• Paintwork
• Character likeness
• Materials
• Presentation
• Display quality

The company describes Master Craft as its top-tier statue series, positioning it above its more accessible collectible lines.

Life Size

At the high end of Beast Kingdom’s product range is the Life Size category. These are approximately 1:1 scale statues or character displays intended to reproduce characters at life-size dimensions.11

Such products are aimed primarily at serious collectors, exhibitions, commercial displays, and fans seeking a centerpiece rather than a conventional toy.

Beast Kingdom’s business relies heavily on licensed intellectual properties. Its portfolio has included characters and franchises from numerous major entertainment companies.

Disney-related Properties

• Disney
• Pixar
• Marvel
• Star Wars
• Disney Tsum Tsum
• Frozen
• The Lion King
• Various Disney animated properties

Warner Bros. / DC

• DC Comics
• Harry Potter
• Fantastic Beasts
• Other Warner Bros. properties

Universal / Illumination

• Minions
• Despicable Me
• Other Universal-related properties

Gaming and Other Entertainment

The company has also held licensing relationships involving properties such as World of Warcraft, StarCraft, Hearthstone, and other entertainment franchises.12

Asian Properties

Beast Kingdom has expanded beyond Western IP as well. Notable partnerships include:

• LINE FRIENDS
• BT21
• BROWN & FRIENDS
• Ultraman

The company signed a licensing partnership involving Tsuburaya Productions’ Ultraman franchise in 2022.

A key distinction between Beast Kingdom and many conventional collectible manufacturers is its involvement in large-scale exhibitions. The company entered the exhibition business in 2015, organizing the world’s first Frozen Exhibition and Taiwan’s first Marvel Super Heroes Exhibition.

Exhibition activities subsequently expanded internationally. In 2018, Beast Kingdom launched overseas exhibitions including:

• Minions exhibition — Shenzhen
• Frozen exhibition — Korea
• Marvel exhibition — Singapore

The company also established subsidiaries in the United States, China, Thailand, and Malaysia during this period.13

This expansion became a vital component of Beast Kingdom’s identity. Instead of simply selling a character figure, the company creates an entire fan experience around an IP, combining merchandise, displays, environments, exhibitions, and retail.

Beast Kingdom is not solely a manufacturer of its own products. In Taiwan, it has also operated as an exclusive distributor for various international collectible companies. Its corporate website lists brands including:

• Hot Toys
• Iron Studios
• PureArts
• Royal Selangor
• Sideshow Collectibles
• Soap Studio
• Square Enix
• Star Ace Toys
• threezero

among others.14

This distribution business is strategically important as it provides Beast Kingdom access to the collector market even when the product itself is manufactured by another entity. Effectively, Beast Kingdom operates on both sides of the collectible ecosystem: facilitating licensed IP → Beast Kingdom product development and international collectible manufacturer → Beast Kingdom distribution → consumers.

Beast Kingdom has developed physical retail operations in Taiwan. The company has operated official stores and pop-up stores in major shopping centers, utilizing physical locations not merely as conventional toy shops but as brand-experience destinations.15

Its business model encompasses IP licensing → product design → manufacturing coordination → distribution → retail → exhibitions. This vertically integrated approach is one of the defining characteristics of the company.

Although Beast Kingdom originated in Taiwan, its business has become increasingly international. The company’s headquarters and product-development operations remain in Taiwan, while production is concentrated in China and Southeast Asia. It has established subsidiaries or operations in markets including the United States, China, Malaysia, and Thailand.16

Corporate information states that its products and services reach more than 20 countries, while more recent profiles describe distribution extending to more than 30 countries.17

This international expansion has helped Beast Kingdom evolve from a primarily Taiwanese distributor into a recognizable global collectible brand.

Understanding Beast Kingdom requires recognizing the Kidult market. “Kidult” generally refers to adults who continue to purchase toys, figures, games, character merchandise, and other products traditionally associated with childhood.

Beast Kingdom’s founder specifically identified this market as an opportunity. Consequently, the company’s products tend to occupy a middle ground between toy and collectible/display piece. This explains the diversity of its catalog:

• Egg Attack → Accessible stylized collectible
• Egg Attack Action → Articulated collectible
• D-Stage → Miniature diorama
• DAH → Articulated, relatively realistic action figure
• Master Craft → Premium statue
• Life Size → Large-scale display piece

This product strategy allows fans of the same franchise to enter the ecosystem at different levels of collecting.

Beast Kingdom continued expanding its IP portfolio during the late 2010s and early 2020s. In 2019, it partnered with LINE FRIENDS to develop BT21 merchandise. In 2020, it became the exclusive online authorized partner for BROWN & FRIENDS in Taiwan and expanded physical retail and pop-up operations.18

In 2022, the company secured rights involving Ultraman, allowing it to develop merchandise and exhibition activities around the franchise in Taiwan.19

These developments demonstrate that Beast Kingdom’s strategy expanded from primarily Hollywood-oriented properties into a broader mixture of Western entertainment, Japanese franchises, Korean character brands, and other international IP.

Beast Kingdom experienced significant growth during the 2010s and 2020s. According to corporate milestones, the company reported revenue of approximately NT$660 million in 2018. By 2024, revenue had reached approximately NT$1.341 billion, and the company reported profitability that year. It also entered major international retail channels including Walmart.

In January 2025, Beast Kingdom was listed on Taiwan’s emerging-stock market, trading under ticker 6995. The company described this listing as making it Taiwan’s first publicly traded company centered on collectible-figure licensing.20

This milestone represented a transition from a specialized Taiwanese collectible business into a publicly traded entertainment and IP company.

Beast Kingdom’s modern business comprises five interconnected areas:

1. IP Licensing

The company obtains rights from international entertainment companies and develops merchandise around their characters and franchises.

2. Collectible Development

Designers create figures, statues, dioramas, accessories, apparel, stationery, and other licensed products.

3. Manufacturing

Production is coordinated through manufacturing facilities primarily in China and Southeast Asia.

4. Distribution and Retail

Beast Kingdom distributes its own products as well as products from other collectible brands.

5. Exhibitions and Experiences

The company creates ticketed exhibitions, pop-ups, themed environments, and other experiences around major entertainment properties.

This structure gives Beast Kingdom a business model considerably broader than simply manufacturing action figures.

Beast Kingdom’s products generally emphasize three elements:

• Character recognition: Products are based on internationally recognizable characters and franchises.
• Design interpretation: Rather than merely reproducing a character, Beast Kingdom frequently creates its own interpretation of the property, such as the exaggerated proportions of Egg Attack.
• Display value: Many products are designed primarily for adult collectors and display rather than conventional children’s play.

The company highlights design aesthetics, paint techniques, manufacturing quality, and detailed reproduction as critical components of its collectible strategy.

As of the company’s current product catalog, major series include:

This range demonstrates how Beast Kingdom has built an entire product hierarchy rather than relying on a single signature figure format.

In the collectible industry, Beast Kingdom occupies a unique position. It is not simply a toy manufacturer but simultaneously operates as a licensing company, collectible developer, distributor, retailer, exhibition organizer, and entertainment company.

This distinction is significant. Beast Kingdom can obtain a license for a major franchise, design a collectible, coordinate manufacturing, distribute it internationally, sell it through its own retail channels, and build an exhibition around the same IP. This integrated approach is a primary reason the company has grown beyond the Taiwanese market. Its corporate description explicitly frames the company as an integrated platform connecting IP partnerships, collectible manufacturing, exhibitions, e-commerce, retail, and official-store management.

• 2009 — KK Yang establishes the business in Taiwan, initially focusing on U.S. movie and comic merchandise.
• 2010 — Beast Kingdom is formally established and sets up its own product-development center.
• 2011 — Obtains its first major international IP license, Disney.
• 2012–2014 — Expands into Marvel, Pixar, Star Wars, Warner Bros., DC and Harry Potter; launches Egg Attack and related product concepts.
• 2015 — Enters the exhibition business with Frozen and Marvel exhibitions.
• 2018 — Begins major international exhibition operations; establishes overseas subsidiaries; revenue surpasses NT$660 million.
• 2019 — Partners with LINE FRIENDS for BT21 products.
• 2020 — Becomes exclusive online authorized partner for BROWN & FRIENDS in Taiwan and expands physical retail.
• 2022 — Obtains Ultraman licensing rights from Tsuburaya Productions.
• 2024 — Revenue reaches NT$1.341 billion; company becomes profitable and enters major retail channels including Walmart.
• 2025 — Beast Kingdom enters Taiwan’s emerging-stock market under ticker 6995.20

1. Beast Kingdom
2. Beast Kingdom Corporate Website
3. Beast Kingdom Corporate Website
4. Beast Kingdom Corporate Website
5. 野獸國企業官網
6. 野獸國企業官網
7. 野獸國 Beast Kingdom
8. 野獸國企業官網
9. Beast Kingdom Corporate Website – ©Manager Today | From Basement Shop to Taiwan’s Only Collectible Figure Stock
10. 野獸國股份有限公司 – 經濟部商工登記公示資料查詢
11. Beast Kingdom Corporate Website – At 46, He Secured Top IPs and Sells Toys to 20+ Countries, Hitting NT$1B Revenue and Eyeing IPO
12. Beast Kingdom Corporate Website
13. Beast Kingdom Corporate Website
14. Beast Kingdom Corporate Website
15. Beast Kingdom Corporate Website
16. 野獸國企業官網
17. Beast Kingdom | Shop Beast Kingdom Toys, Action Figures & Statues – Entertainment Earth
18. Beast Kingdom: Everything You Need to Know about the Company
19. Beast Kingdom | Shop Beast Kingdom Toys, Action Figures & Statues – Entertainment Earth
20. BEAST KINGDOM – 野獸國 | LinkedIn