• Brand Name: Natrol

• Founded: 1980

• Industry: Dietary Supplements & Vitamins

• Headquarters: California, United States

• Parent Company: Vytalogy Wellness

• Product Categories: Sleep support, vitamins, minerals, herbal supplements, energy, mood support, immune health, children’s supplements

• Primary Market: United States, with products available internationally [1]

Natrol was established in 1980 with the goal of combining nutritional science and natural ingredients to develop dietary supplements that support everyday health. The company initially produced nutritional products and later became one of the pioneers in the growing nutraceutical industry.

Over the years, Natrol expanded from general vitamins into specialized supplement categories, eventually becoming particularly well known for its melatonin products. According to the company, it is now recognized as the #1 drug-free sleep aid brand in America, based on its cited market research. [1]

Natrol emphasizes three core principles:

• Science-based formulations

• High-quality ingredients

• Drug-free wellness solutions

The company focuses on products that support the body’s natural functions rather than pharmaceutical treatments. Many formulations are marketed as non-habit forming and designed for everyday use. [1]

Sleep Support

This is Natrol’s flagship category.

Popular products include:

• Melatonin Gummies

• Melatonin Fast Dissolve Tablets

• Time Release Melatonin

• Ultra Sleep

• Sleep & Restore

• Kids Melatonin

These products are intended to help users:

• Fall asleep faster

• Stay asleep longer

• Improve sleep quality

• Wake feeling refreshed

The company offers sleep supplements in tablets, gummies, capsules, drink mixes, and chewable formats. [1]

Magnesium Supplements

Natrol produces several magnesium formulations, including:

• Magnesium Glycinate

• Magnesium Citrate

• Magnesium Taurate

These products are marketed for:

• Muscle relaxation

• Healthy sleep

• Bone health

• Heart health

• Nerve function [1]

Energy Support

Natrol also offers supplements for daily energy, such as:

• Ultra Energy

• Vitamin B12

• B-Complex

• CoQ10 combinations

These are designed to support normal energy metabolism without caffeine. [1]

General Wellness

Additional product lines cover:

• Brain health

• Mood & stress support

• Digestive health

• Heart health

• Immune support

• Beauty & healthy aging

• Bone & joint health

• Men’s health

• Women’s health

• Weight management

The brand also offers supplements featuring ingredients such as probiotics, omega-3 fish oil, turmeric, cranberry extract, collagen, elderberry, zinc, vitamin C, vitamin D, ginkgo biloba, and L-theanine. [1]

Natrol states that many of its products feature:

• Drug-free formulations

• Non-habit-forming ingredients

• Non-GMO ingredients (for many products)

• No artificial flavors (selected products)

• No artificial sweeteners (selected products)

• Vegetarian options for certain products

The company also highlights product safety and quality testing as part of its manufacturing process. [1]

Natrol has established a Scientific Advisory Board composed of experts in areas including:

• Sleep medicine

• Circadian rhythms

• Nutrition

• Longevity

• Microbiome science

• Metabolism

According to the company, the board provides scientific guidance and reviews emerging research to help inform product development. [1]

Natrol products are widely sold through:

• Pharmacies

• Grocery stores

• Health food retailers

• Mass-market retailers

• Online marketplaces

• The official Natrol website

The brand is distributed throughout the United States and in various international markets. [1]

Natrol is widely recognized in the U.S. supplement market, especially for its melatonin products. Its sleep-support line is among its best-known offerings, and the brand has expanded into broader wellness categories including magnesium, energy, and children’s supplements. [1]

Some of Natrol’s notable products include:

• Melatonin Gummies

• Melatonin Fast Dissolve Tablets

• Time Release Melatonin

• Ultra Sleep

• Sleep & Restore

• High Absorption Magnesium Glycinate

• Ultra Energy 4-in-1 Gummies

• Kids Melatonin Gummies [1]

Natrol describes its mission as helping people achieve better health through simple, effective nutritional supplements rooted in scientific research. In recent years, the brand has placed a strong emphasis on sleep health as the foundation of overall wellness while continuing to develop products for energy, metabolism, and everyday nutrition. [1]

1. https://www.natrol.com