Naturefood (also marketed as Naturefood Organics on some product listings) is a health food and natural wellness brand that sells plant-based grocery products through Lazada Philippines. The brand focuses on minimally processed, nutrient-rich ingredients intended for everyday nutrition, healthy cooking, beverages, and dietary supplementation. Its catalog primarily consists of powdered superfoods, seeds, grains, dried fruits, nuts, herbs, and other pantry staples commonly associated with healthy lifestyles.

Unlike multinational food companies, Naturefood operates primarily as an e-commerce brand, with its strongest presence on online marketplaces rather than through extensive supermarket distribution. The brand targets consumers looking for affordable natural food ingredients for home use.

Little publicly available information exists regarding Naturefood’s founding date, founders, corporate ownership, or headquarters. The brand maintains a relatively low public profile and does not appear to publish a detailed corporate history.

Its visibility has largely grown through Philippine e-commerce platforms, particularly Lazada, where it offers a broad catalog of health-oriented grocery products. Public information suggests the brand has established itself primarily through online retail rather than traditional advertising or physical retail expansion.[1]

Naturefood’s offerings generally include:

• Superfood powders (such as moringa, barley grass, wheatgrass, spirulina, and similar plant powders)
• Seeds (chia, flax, basil, pumpkin, sunflower, sesame)
• Nuts
• Whole grains
• Oats
• Legumes
• Dried fruits
• Herbal powders
• Natural sweeteners
• Baking ingredients
• Plant-based pantry staples

Many products are marketed as:

• High in natural nutrients
• Free from artificial preservatives (depending on the product)
• Suitable for healthy meal preparation
• Appropriate for smoothies, juices, baking, and cooking

Product availability varies over time depending on inventory and marketplace listings.

Naturefood positions itself around several core themes:

• Natural ingredients
• Everyday wellness
• Plant-based nutrition
• Accessible healthy eating
• Affordable superfoods
• Simple, minimally processed food

Rather than emphasizing supplements or pharmaceutical products, the brand mainly promotes whole-food ingredients that consumers can incorporate into their daily diets.

Naturefood primarily serves consumers interested in:

• Healthy eating
• Fitness nutrition
• Weight management
• Vegan or vegetarian diets
• Home cooking
• Smoothies and juices
• Functional foods
• Natural pantry ingredients

Its pricing generally targets budget-conscious shoppers seeking health foods without premium imported-brand pricing.

Naturefood’s products are sold primarily through online marketplaces in the Philippines, especially Lazada, where the brand operates in the Groceries category. Products are delivered nationwide through the marketplace’s logistics network.

Most Naturefood products are packaged in resealable stand-up pouches or sealed food-grade bags designed for pantry storage. Packaging typically includes:

• Product name
• Nutrition information
• Ingredient list
• Net weight
• Storage instructions
• Manufacturing or distribution information where applicable

Packaging designs may change periodically.

Naturefood has gained recognition among online shoppers looking for affordable superfoods and natural grocery products. Discussions within Philippine online communities have cited the brand’s moringa powder as an FDA-approved option with nutrition facts clearly presented, reflecting generally positive user experiences for certain products.[2] Individual experiences may vary, and consumers are encouraged to review current product information and certifications before purchasing.

Naturefood competes within the growing health food and wellness grocery segment alongside other brands offering:

• Organic ingredients
• Superfood powders
• Natural grains
• Seeds
• Plant-based pantry products

Its competitive advantages generally include:

• Wide online availability
• Broad product selection
• Competitive pricing
• Marketplace convenience

As of currently available public information, there is no widely published data regarding:

• Year founded
• Founder(s)
• Parent company
• Number of employees
• Manufacturing facilities
• Annual revenue
• Official corporate headquarters

This is common among many marketplace-focused grocery brands that operate primarily through e-commerce channels rather than maintaining a significant public corporate presence.[3]

1. www.lazada.com.ph
2. FDA Verification Portal
3. FDA Verification Portal