NAVIFORCE was founded in 2012 by an entrepreneur identified by the company as Kevin, who grew up in China’s Chaoshan region. According to the company’s official history, he noticed a gap in the watch market: luxury watches were often too expensive, while many low-cost watches lacked originality, quality, or value. His goal was to create watches that combined distinctive design, durability, and affordability. [2]

The brand name combines two concepts:

• “Navi” comes from navigate, representing finding one’s direction in life.

• “Force” symbolizes motivation, determination, and taking action toward personal goals.

Its brand slogan, “Dream It, Do It!”, reflects this philosophy. [3]

According to NAVIFORCE: [4]

• 2012 – Brand established in China.

• 2013 – Opened its own manufacturing facility and expanded production capabilities.

• 2017–2018 – Recognized as one of the Top Ten Overseas Brands on AliExpress, while achieving strong sales during the platform’s annual Double 11 shopping festival.

• 2022 – Expanded its factory to approximately 5,000 square meters, employed more than 200 workers, maintained over 1,000 watch models (SKUs), and exported products to over 100 countries and regions.

NAVIFORCE produces a wide variety of wristwatches, including: [5]

• Analog quartz watches

• Digital watches

• Dual-display (analog + digital) watches

• Solar-powered watches

• Automatic mechanical watches

• Men’s watches

• Women’s watches

• Military-inspired watches

• Sports watches

• Casual and fashion watches

Many models feature:

• Chronograph styling

• Water resistance

• Stainless steel or alloy cases

• Leather, silicone, or stainless steel straps

• LED displays on dual-display models

• Calendar and alarm functions (selected models)

NAVIFORCE emphasizes: [6]

• Modern military-inspired aesthetics

• Bold and oversized case designs

• Affordable pricing

• Practical everyday functionality

• Original styling aimed at younger consumers

The company states that its watches are intended to represent confidence, individuality, and perseverance rather than simply serving as timekeeping devices.

NAVIFORCE operates as both a watch manufacturer and an original design manufacturer (ODM/OEM). The company states that it: [7]

• Designs many of its watches in-house.

• Performs manufacturing and assembly through its own factory.

• Offers custom watch production for distributors and retailers.

• Holds certifications including ISO 9001, CE, and RoHS for quality and compliance.

NAVIFORCE products are sold worldwide through: [8]

• Its official website

• Authorized distributors

• Online marketplaces

• Regional retailers

The company reports strong sales in regions including:

• Southeast Asia

• Middle East

• Africa

• South America

• Europe

• Russia

More than 90% of its production is exported internationally, according to the company.

NAVIFORCE is positioned in the budget to entry-level watch segment, competing with other affordable watch brands by offering feature-rich designs at relatively low prices. Its watches are generally marketed toward consumers seeking fashionable everyday timepieces rather than luxury or heritage watches. [9]

NAVIFORCE has gained popularity for offering visually appealing watches at accessible prices. User reviews often praise the styling and value, while noting that materials and finishing vary by model and price point, as is common among budget watch brands. Independent enthusiast discussions generally describe the brand as a good value for casual wear rather than a competitor to premium Swiss or Japanese manufacturers. [10]

• Company: Guangzhou NAVIFORCE Watch Co., Ltd. [11]

• Founded: 2012

• Industry: Watch manufacturing

• Headquarters: Guangzhou, Guangdong, China

• Products: Quartz, digital, solar, and mechanical wristwatches

• Market: Global

• Brand slogan: “Dream It, Do It!”

1. Company Profile – Guangzhou NAVIFORCE Watch Co., Ltd.

2. Our History – Guangzhou NAVIFORCE Watch Co., Ltd.

3. Our Philosophy – Guangzhou NAVIFORCE Watch Co., Ltd.

4. NAVIFORCEfor dreamDream It!Do It!GUANGZHOU XIANGY

5. About Us

6. I bought this in 2016, just dusted it off, new strap and battery. I like it, cost 20 bucks

7. Need Opinion

8. About Naviforce NF8023

9. About Us – THE NAVIFORCE

10. Nuestra historia – Guangzhou NAVIFORCE Watch Co., Ltd.

11. Nossa História – Guangzhou NAVIFORCE Watch Co., Ltd.