Publicly documented information regarding the founding, corporate history, or manufacturing operations of SBGM is limited. Unlike established international fashion labels, the brand has not released an official corporate profile or historical overview.

The earliest publicly verifiable record associated with the SBGM name is a 2021 trademark application in the Philippines, filed by Ma. Fatima I. Taguibao. This application covers retail services for fashion accessories—including necklaces, bracelets, earrings, jewellery, and gold jewellery—under Class 35, indicating the brand’s intended commercial use within the fashion retail sector.2

SBGM offers products across several fashion accessory categories, including:

• Earrings
• Necklaces
• Bracelets
• Rings
• Hair accessories
• Fashion jewellery
• Costume jewellery
• Gift accessories

Most products emphasise trend-inspired designs, affordable pricing, and casual styling suitable for everyday fashion. Items are typically marketed as gift-friendly and accessible rather than as luxury or fine jewellery.1

SBGM operates as an online-first retail brand, distributing products exclusively through the Lazada marketplace rather than traditional brick-and-mortar stores. Its business model aligns with many Southeast Asian e-commerce fashion brands and features:

• Marketplace-based sales
• A large catalogue of affordable accessories
• Frequent promotional pricing
• Nationwide shipping via Lazada’s logistics network
• Customer reviews serving as a primary source of product feedback

This approach allows the brand to reach customers throughout the Philippines without maintaining a significant physical retail presence.1

The product assortment suggests a focus on specific consumer segments, including:

• Young adults
• Students
• Women seeking everyday accessories
• Online shoppers looking for budget-friendly fashion
• Buyers purchasing gifts and seasonal accessories

The emphasis on affordable pricing corresponds with the broader Philippine online fashion accessories market, where inexpensive, trend-driven products remain popular among marketplace shoppers.1

SBGM positions itself within the affordable fashion jewellery segment rather than the luxury market. Key characteristics of this positioning include low-cost accessories, trend-based designs, frequent product updates, and broad selection via e-commerce. Its offerings are comparable to other marketplace sellers that prioritise style variety and affordability over precious metals or gemstones.

SBGM products are primarily available through its storefront on Lazada Philippines, where customers can browse and purchase items across multiple accessory categories. The brand’s visibility is concentrated within the Lazada ecosystem, with little evidence of a standalone retail network or independent e-commerce website.1

According to records published by the Intellectual Property Office of the Philippines (IPOPHL), the SBGM trademark was applied for in September 2021 for retail services involving fashion accessories and jewellery. The published applicant is Ma. Fatima I. Taguibao of Quezon City, Philippines.2

Publicly available information about SBGM remains limited. There are currently no widely accessible official sources detailing company history, founding date, corporate ownership, manufacturing locations, official headquarters, sustainability initiatives, executive leadership, or an independent corporate website. Most accessible information regarding the brand is derived from marketplace listings and Philippine trademark publications.2

• Lazada Philippines
• Fashion jewellery
• Costume jewellery
• E-commerce in the Philippines

1. SBGM Earrings in Philippines – SBGM Earrings for sale – prices & reviews | Lazada
2. Intellectual Property Center, 28 Upper McKinley Rd.