Supplier profiles describe the business as being located in Yiwu and specialising in industrial-quality cutting and drilling tools. These profiles cite 2020 as the reported year of establishment and list the company as having approximately 5–10 employees.

Two distinct names appear consistently in commercial records associated with the brand.

NiuXiang / NIUXIANG

NIUXIANG appears as the product or brand name on marketplace listings covering a broad selection of tools and accessories. Products listed under this name include drill bits, chucks, screwdrivers, pruning tools, hand-tool sets, countersinks and other accessories. Marketplace catalogues currently attribute dozens of NIUXIANG products to the Newshark Tools Store.5

NewShark / NEWSHARK

NEWSHARK functions as the company’s principal English and international-facing trademark. This relationship is supported by U.S. trademark records, which explicitly list Zhejiang Niuxiang Hardware Tools Co., Ltd. as the owner of the NEWSHARK mark.1

Based on available evidence, NiuXiang serves as the underlying Chinese and company-associated brand identity, while NewShark (NEWSHARK) operates as its English and international-facing brand. Publicly accessible official documentation does not extensively explain the exact corporate or branding relationship, so these entities are not formally defined here as a “parent brand” and “sub-brand” without further company documentation.

The company behind NiuXiang(NewShark) is Zhejiang Niuxiang Hardware Tools Co., Ltd. Supplier profiles place the business in Yiwu, Zhejiang, one of China’s major wholesale and small-commodity trading centres. The company is described as a manufacturer of hand tools and hardware with experience supplying the Chinese domestic market.1

The address appearing in U.S. trademark documentation is:

6/F, Unit 2, Building B, No. 525 Zongze North Road, Beiyuan Street, Yiwu City, Zhejiang Province, China 322000.1

A European retail listing independently identifies the same company as the manufacturer of NEWSHARK products and provides an address at No. 525 Zongze North Road, Beiyuan Street, Yiwu City, Jinhua, Zhejiang, China.

Reported founding

Supplier profiles cite 2020 as the company’s establishment year. However, trademark records indicate that the NEWSHARK name was used commercially prior to its U.S. trademark application. One U.S. filing records the first use in commerce of NEWSHARK for power-drill bits on September 27, 2022.4

This evidence suggests the following timeline:

• 2020: Company established
• 2021–2022: Development and market use of NewShark products
• 2022: Documented U.S. commercial use of NEWSHARK
• 2023: U.S. NEWSHARK trademark application filed
• 2025: U.S. trademark registration granted

NiuXiang(NewShark) is primarily a tool-accessory and hardware brand rather than a manufacturer known for complete power tools such as drills or angle grinders. Its publicly documented product range centres on accessories compatible with drills, rotary tools, woodworking equipment and general hand tools.

Major product categories

Drilling

• HSS drill bits
• Cobalt drill bits
• M35/M42 drill bits
• Step drill bits
• Countersink drills
• Wood drill bits
• Masonry/tile/glass drill bits
• Hole saws
• Specialised drilling accessories

Cutting

• Cutting discs
• Diamond blades
• Circular saw blades
• Multi-tool blades
• Other cutting accessories

Drill accessories

• Drill chucks
• Adapters
• Extension shafts
• Hex-shank accessories
• Quick-change accessories

Hand tools

• Screwdrivers
• Hand-tool sets
• Chisels
• Scrapers
• Cutting tools
• Gardening/pruning tools

Supplier profiles specifically mention diamond blades, circular saw blades, bonded discs, multi-tool blades, drill bits and hole saws among the company’s offerings. Marketplace data indicates an even broader assortment, including cobalt drill bits, chuck adapters, countersinks, pruning shears, woodworking cutters, screwdriver sets and tile/concrete/glass drilling products.5

Based on its product assortment and supplier descriptions, the positioning of NiuXiang(NewShark) revolves around three key elements.

Broad compatibility

Rather than building an ecosystem around proprietary batteries or power tools, the brand primarily sells consumables and accessories compatible with commonly available drills, drivers and other tools. This focus on drill bits, blades and adapters targets repeat-purchase product categories.

Material-specific tools

A significant portion of the catalogue is categorised according to the material being worked on. Examples include tools intended for steel, stainless steel, aluminium, wood, masonry, concrete, ceramic, glass, tile and plastics. Supplier profiles state that products are developed using different materials and designs to improve performance in building, masonry, carpentry and home-working applications.

Cost-conscious positioning

Supplier descriptions emphasise providing cost-effective tools through China’s supply-chain advantages. This places NiuXiang(NewShark) within the value or mid-low-price aftermarket tool-accessory segment rather than the premium professional-tool category.

U.S. trademark records provide verified information regarding the brand’s intellectual property.

NEWSHARK — power-drill bits

Zhejiang Niuxiang Hardware Tools Co., Ltd. filed a U.S. trademark application for NEWSHARK on August 2, 2023, covering bits for power drills.4 It was subsequently registered as U.S. Registration No. 7,692,190 on February 18, 2025. This registration confirms that the NEWSHARK name has been formally protected in the United States by the same Chinese company associated with NiuXiang.

Second NEWSHARK application

The company filed a second U.S. NEWSHARK application on June 19, 2024, covering hand-operated cutting tools, hand tools and drills.23 This application was abandoned on April 30, 2025, following a failure to respond to an office action. This abandonment does not indicate that the NEWSHARK brand itself was discontinued; the earlier registration for power-drill bits remains valid.

NiuXiang(NewShark) operates within the Yiwu hardware and export ecosystem. This region supports hardware sourcing, small-batch manufacturing, OEM/ODM production, international trading, marketplace distribution, packaging, private-label operations and large product catalogues.

While supplier profiles describe the company as a manufacturer with supply-chain capabilities and international customers, there is limited public evidence regarding specific manufacturing facilities. Therefore, it cannot be confirmed that every NiuXiang(NewShark) product is manufactured in a single factory owned entirely by Zhejiang Niuxiang Hardware Tools Co., Ltd. The brand is best described as a Chinese hardware-tool manufacturer and supplier based in Yiwu, with a product portfolio that likely combines internal production capabilities with the broader Chinese hardware supply chain.

NiuXiang(NewShark) maintains a strong marketplace-oriented footprint. Public marketplace data associates the Newshark Tools Store with NIUXIANG-branded products. Catalogues record 66 NIUXIANG products across several tool categories, identifying Newshark Tools Store as the associated seller.5 Represented categories include tool accessories, screwdrivers, hand-tool sets, chisels, pruning shears and drilling accessories.

There is also evidence of NEWSHARK-branded products being sold through European retailers. For example, Lithuanian retailers list NEWSHARK drill accessories and identify Zhejiang Niuxiang Hardware Tools Co., Ltd. as the manufacturer. This indicates that the brand has expanded beyond domestic Chinese distribution into international e-commerce and third-party retail channels.

The product range of NiuXiang(NewShark) addresses several overlapping customer groups.

DIY and home users

Products such as drill-bit sets, screwdriver sets, adapters, small hand tools and general-purpose cutters are suitable for household repair and DIY projects.

Hobbyists

Woodworkers, makers and workshop hobbyists utilise the brand’s woodworking bits, countersinks, hole saws, specialty drill bits and cutting accessories.

Tradespeople

Specialised products, particularly cobalt drill bits, diamond blades, masonry bits and cutting accessories, target users performing demanding professional work.

Small workshops

The broad range and accessible pricing make the brand attractive to small workshops requiring a large selection of consumables without premium-brand costs.

NiuXiang(NewShark) is not directly comparable to complete power-tool ecosystems such as Makita, Milwaukee or DeWalt. A more appropriate comparison is with other Chinese aftermarket tool-accessory brands selling drill bits, blades, adapters and related hardware online.

NiuXiang(NewShark) appears to be transitioning from a generic Chinese hardware supplier into a recognisable international consumer-facing tool brand. Trademark activity supports this interpretation: the company documented commercial use of NEWSHARK in 2022, protected the name in the U.S. for power-drill bits between 2023 and 2025, and subsequently attempted to extend the trademark to additional hand-tool categories.4

This trajectory follows a typical evolution for Chinese e-commerce-oriented manufacturers: OEM/supply-chain business → branded products → international trademark protection → overseas marketplace distribution.

Broad catalogue

The brand offers a wide range of products covering drilling, cutting, woodworking, hand tools and garden tools, extending well beyond standard drill bits.5

Competitive pricing

The stated business strategy emphasises cost-effective products leveraging China’s supply-chain advantages.

Specialty accessories

NiuXiang(NewShark) offers specific products such as M35/M42 cobalt bits, step drills, adapters, hole saws and specialised cutting tools that may be difficult to source in conventional hardware stores.

International trademark

NEWSHARK holds a registered U.S. trademark for power-drill bits, providing stronger formal protection than unregistered marketplace labels.

International distribution

The presence of NEWSHARK products on European retail platforms demonstrates that the brand is not confined to the Chinese domestic market.

Limited corporate transparency

Publicly available information regarding management, revenue, factory size, production capacity, R&D expenditure, employee count, overseas subsidiaries and official quality certifications is limited. Supplier profiles suggest a small company with 5–10 employees and a 2020 establishment date, but such third-party profiles should not be treated as audited corporate data.

Limited independent testing

There is significantly less independent testing and long-term professional-user data available for NiuXiang(NewShark) compared to established brands. Claims regarding durability or performance should therefore be evaluated on a product-by-product basis rather than generalised to the entire brand.

Brand identity confusion

Products may appear under NIUXIANG, NewShark or NEWSHARK depending on the marketplace and listing. This variation can make it difficult for consumers to determine whether similarly named products originate from the same company.

Available evidence strongly connects the two names. Zhejiang Niuxiang Hardware Tools Co., Ltd. owns the NEWSHARK U.S. trademark,1 while marketplace catalogues identify NIUXIANG products alongside the Newshark Tools Store.5

In practical terms:

• NIUXIANG: Chinese/company-associated brand name
• NEWSHARK / NewShark: English/international brand name

The designation “NiuXiang(NewShark)” accurately reflects the overall brand identity.

• 2020: Zhejiang Niuxiang Hardware Tools Co., Ltd. is reported as established in Yiwu.
• 2021: A later U.S. trademark filing records July 22, 2021, as the first use of NEWSHARK for hand-operated cutting tools and hand drills.
• 2022: NEWSHARK is recorded as being used in commerce for power-drill bits from September 27, 2022.4
• 2023: Zhejiang Niuxiang files U.S. trademark application 98113514 for NEWSHARK covering power-drill bits.4
• 2024: The company files a second NEWSHARK application covering hand-operated cutting tools and hand drills.23
• 2025: The first NEWSHARK mark becomes a registered U.S. trademark, Registration No. 7,692,190.
• 2025: The second U.S. trademark application is abandoned after failure to respond to an office action.
• 2026: NEWSHARK/NIUXIANG products remain visible through international retail and marketplace channels.5

NiuXiang(NewShark) is best understood as an emerging Chinese value-oriented hardware and tool-accessory brand rather than a traditional global power-tool manufacturer. Its core strength lies in its breadth of drilling, cutting and general hardware accessories, combined with China’s supply-chain advantages and accessible pricing. The company is based in Yiwu, Zhejiang, and public supplier information describes it as a manufacturer specialising in drilling and cutting products.

The NEWSHARK trademark history demonstrates a deliberate attempt to establish an international brand identity, with U.S. registration for power-drill bits obtained in 2025. However, the brand remains relatively obscure compared to established tool manufacturers. There is insufficient public information to confidently rank the quality or manufacturing standards of the entire brand. Individual NiuXiang(NewShark) products should therefore be evaluated based on material, steel grade, coating, dimensions, manufacturing tolerances, intended application and independent user testing rather than solely by brand name.

NiuXiang(NewShark) is a Yiwu-based Chinese hardware-tool manufacturer and brand specialising in affordable drilling, cutting, hand-tool and power-tool accessories, increasingly marketed internationally under the NEWSHARK name.

Sources used include company and supplier profiles, U.S. trademark records, marketplace catalogue data and European retail listings. While publicly available evidence establishes the company’s basic identity and product focus, it is insufficient to substantiate claims regarding revenue, factory ownership, global market share or a detailed founding story.

1. NEWSHARK – Zhejiang Niuxiang Hardware Tools Co., Ltd. Trademark Registration
2. June 19, 2024 Hand tools Trademarks :: Trademark Resources :: Justia Trademarks
3. Browse June 19, 2024 Trademarks by Filing Date :: Trademark Resources :: Justia Trademarks
4. Browse August 2, 2023 Trademarks by Filing Date :: Trademark Resources :: Justia Trademarks
5. Магазины NIUXIANG на АлиЭкспресс, продавцы и магазины бренда NIUXIANG