Nutrivet was founded in 2004 by a specialist in biotechnology and animal nutrition with the objective of creating premium pet foods that better aligned with the biological needs of dogs and cats.1 The company gained recognition for introducing one of Europe’s first complete grain-free dog food ranges in 2004, followed by a grain-free cat food line in 2012.2

In 2014, the company was acquired by José Robles, who expanded the brand’s product portfolio and international distribution while maintaining its focus on nutrition, quality ingredients, and innovation.2

The nutritional philosophy of Nutrivet is grounded in the premise that dogs and cats remain primarily carnivorous animals and therefore benefit from diets rich in animal protein and relatively low in carbohydrates. The company emphasises several key principles:

• High meat content
• Grain-free and wheat-free formulations, depending on the product line
• Carefully selected raw ingredients
• Recipes without artificial colours or chemical preservatives in several premium ranges
• Continuous research and product development

According to the company, every stage of manufacturing—from ingredient sourcing to final packaging—is monitored to ensure food safety and product quality.1

Nutrivet manufactures a wide variety of pet nutrition products for both dogs and cats, including:

• Dry kibble
• Wet food (terrines, shredded meat, and pâtés)
• Natural treats
• Dietary supplements
• Functional nutrition products such as salmon oil, powders, capsules, and liquid supplements

Its recipes are designed to accommodate different life stages, breeds, activity levels, and specific nutritional requirements.1

Nutrivet markets several distinct product lines:

• Inne – Premium grain-free foods inspired by ancestral carnivore diets.
• Super Premium – Wheat-free recipes designed for everyday nutrition.
• Premium Master – Balanced diets for a wide range of dogs and cats.
• X-Nutrition – Specialised nutritional formulas.
• Physyo – Products distributed through major retail chains in France.1

Nutrivet states that its products are developed using strict quality-control standards and are formulated to meet the nutritional requirements of companion animals. The company places emphasis on:

• Ingredient traceability
• Food safety monitoring
• Recipe improvement through research and development
• Sustainable and practical packaging innovations

Its manufacturing process includes quality checks spanning from raw material reception through to product distribution.1

Although Nutrivet originated in France, its products are sold in numerous international markets through distributors, specialty pet stores, veterinary channels, and online retailers. The company continues to expand its presence beyond France while maintaining its focus on premium pet nutrition.2

The mission of Nutrivet is to improve the health and well-being of dogs and cats by providing nutritionally balanced foods that respect their biological needs and natural feeding behaviour. The company aims to combine scientific research, ingredient quality, and innovation to produce diets that support lifelong health.1

Nutrivet is particularly noted for:

• Being among the first European companies to introduce complete grain-free pet foods.
• Promoting biologically appropriate nutrition centred on animal proteins.
• Offering a broad portfolio of dry food, wet food, treats, and nutritional supplements for companion animals.2

1. https://www.nutrivet.fr
2. La parole aux croquettes™ : découverte de la marque française Nutrivet – Kibbs