ONIKUMA is a Chinese gaming peripherals brand specializing in affordable gaming accessories such as headsets, keyboards, mice, microphones, speakers, and gaming earbuds. Founded in 2016 and headquartered in Shenzhen, Guangdong, China, the brand primarily targets entry-level and mid-range gamers by offering feature-rich products at competitive prices. According to the company, ONIKUMA distributes its products worldwide and has expanded into markets across Asia, Europe, the Americas, Africa, and Oceania. [1]

The name ONIKUMA is derived from Japanese-inspired words:

• Oni (鬼) – demon or ogre

• Kuma (熊) – bear

The company describes ONIKUMA as meaning “Devil Bear,” representing:

• Endless vitality

• Fearlessness

• Competitive spirit

• Never giving up

• Esports determination

Its slogan has evolved over time and includes:

• Feel Your Feeling

• Game Like One Possessed [1]

ONIKUMA states that it was established in 2016 by gaming enthusiasts with the goal of creating affordable, high-performance gaming accessories.

The company’s official brand story is fictional, describing the discovery of a mysterious creature called “Onikuma” that inspired the founders to create products capable of reproducing immersive sound. While this story serves as brand mythology, the company separately states that it was founded in Shenzhen in 2016 and focuses on gaming hardware development. [1]

Since its launch, the company has expanded into many international markets through:

• Online marketplaces

• Regional distributors

• Local partners

• Official online stores

ONIKUMA manufactures a broad range of gaming accessories.

Gaming Headsets

This remains the company’s flagship category.

Popular series include:

• K Series

• X Series

• GT Series

• B Series

Common features include:

• 40–53 mm drivers

• Virtual 7.1 surround sound (selected models)

• RGB lighting

• Noise-reducing microphones

• USB or 3.5 mm connectivity

• Cross-platform compatibility

Mechanical Keyboards

The keyboard lineup includes:

• Mechanical switches

• Hall-effect magnetic switch models

• Tri-mode wireless

• Rapid Trigger technology

• RGB lighting

• Compact layouts (60%, 75%, 80%)

Recent examples include the G67, G80, and G83 series. [1]

Gaming Mice

Features typically include:

• Adjustable DPI

• RGB lighting

• Programmable buttons

• Optical sensors

• Ergonomic designs

Earbuds & Wireless Audio

Recent expansion includes:

• Gaming earbuds

• Bluetooth earbuds

• Hybrid wireless gaming headsets

• ENC microphones

• Low-latency gaming modes

Streaming Equipment

Newer products include:

• USB microphones

• RGB microphones

• Gaming speakers

• Audio accessories

According to ONIKUMA, its products are designed around two principles:

• Capability

• Gamer immersion

The company emphasizes balancing:

• Performance

• Comfort

• Durability

• Affordability

• Modern aesthetics [1]

Depending on the model, ONIKUMA products may feature:

• Virtual 7.1 surround sound

• Bluetooth connectivity

• 2.4 GHz wireless

• USB-C charging

• RGB illumination

• Noise-canceling microphones

• Mechanical switches

• Hall-effect switches

• Rapid Trigger technology

• Multi-device compatibility

Most ONIKUMA devices support:

• Windows PCs

• macOS

• PlayStation

• Xbox (model-dependent)

• Nintendo Switch

• Android

• iPhone/iPad (adapter or Bluetooth where applicable)

The company reports that ONIKUMA products are available in numerous countries through distributors and retailers. An Indonesian subsidiary notes availability in 188 countries and regions, although this figure comes from company materials rather than independent verification. [2]

ONIKUMA sells through:

• Official website

• Amazon

• AliExpress

• Regional distributors

• Local retailers

• Gaming stores

• E-commerce platforms

The company also offers reseller and agency programs in various markets. [1]

ONIKUMA is positioned as a budget gaming brand, competing by offering gaming-oriented features at lower prices than premium manufacturers.

Typical selling points include:

• RGB lighting

• Gaming aesthetics

• Large drivers

• Comfortable ear cushions

• Affordable pricing

Community feedback is mixed but generally agrees on several points:

Strengths

• Good value for the price

• Comfortable for long gaming sessions

• Attractive RGB designs

• Widely available

• Suitable for casual gamers

Common criticisms

• Build quality can vary between models

• Audio tuning is generally less refined than premium brands

• Quality control appears inconsistent across some products

• Software support is limited on many devices

Many users recommend ONIKUMA as an entry-level option rather than a premium audio brand. [3]

Current categories include:

• Gaming Headsets

• Wireless Headphones

• Gaming Earbuds

• Mechanical Keyboards

• Gaming Mice

• Gaming Microphones

• Speakers

• Gaming Accessories [1]

The ONIKUMA trademark was filed in 2016 and registered in the United States in 2017 for electronics and related accessories, including headphones, keyboards, computer mice, and other consumer electronic devices. [4]

According to company materials, ONIKUMA aims to become a leading global esports gaming equipment brand by focusing on:

• Innovation

• Product quality

• User-centered design

• Affordable gaming hardware

• Continuous product development [1]

Some of the better-known ONIKUMA series include:

• K5

• K8

• K9

• K10

• K15 Pro

• K19

• K20

• X15

• X25

• X33

• GT808

• GT811

• GT819

• G30

• G67

• G80

• G83

• T18

• T20

• T25

• T27

• T36

• M930

• Budget gaming peripherals

• Gaming headsets

• Mechanical keyboards

• Esports hardware

• PC gaming accessories

ONIKUMA is a Chinese gaming peripherals manufacturer established in 2016 that has built its reputation on offering affordable gaming accessories with modern features such as RGB lighting, virtual surround sound, wireless connectivity, and mechanical keyboards. While it is generally viewed as a value-oriented brand rather than a premium one, it has achieved broad international distribution and remains a popular choice among budget-conscious gamers. [1]

1. About Onikuma – Onikuma Gaming

2. About

3. Anybody has experience with onikuma headsets ?

4. ONIKUMA Trademark of ORIENTAL TECHNOLOGY INC – Registration Number 5236255 – Serial Number 87250026 :: Justia Trademarks