About Platinum Karaoke
Platinum Karaoke is a Philippine consumer electronics brand specializing in karaoke systems, videoke players, microphones, speakers, amplifiers, and home entertainment products. Owned by Vismay International Corporation, it has established itself as one of the country’s most recognized karaoke brands, catering to both residential and commercial markets.1 The brand is known for combining affordable pricing with modern multimedia features, including digital song libraries, HD video playback, wireless connectivity, and regular song updates.1
History
The origins of Platinum Karaoke trace back to Vismay International Corporation, which was established in 2000 as a distributor of electronic gaming products, handheld consoles, and accessories throughout the Philippines.1 As the company expanded into home entertainment, it launched the Platinum Karaoke brand to address the growing demand for high-quality karaoke systems among Filipino households.1
In June 2009, Vismay formed its sister company, Mighty iCore International Corporation, which became the exclusive distributor of Platinum Karaoke products in the Philippines in 2010. The company focused on producing innovative, user-friendly, and competitively priced karaoke systems, helping establish Platinum as a leading local brand.
Initially, Platinum Karaoke products were primarily utilized in commercial karaoke bars, family entertainment centers, and venues such as TimeZone. Beginning in 2014, the company shifted its strategic focus toward the home entertainment market by opening more than 25 retail stores nationwide and introducing several home-oriented karaoke systems, including the T40+ Kapitan, N20 Nano+, and H40+ Hermosa.
The brand continued to innovate in 2015 with the launch of the Major HD10, described as its first Android-powered karaoke system. This model introduced advanced multimedia capabilities, including high-definition playback and expanded entertainment features beyond traditional karaoke.
Products
Platinum Karaoke manufactures a wide range of entertainment products, including:
- Digital karaoke systems
- Portable karaoke machines
- Android-based karaoke players
- Wireless and wired microphones
- Audio amplifiers
- Speakers and sound systems
- Song update services
- Karaoke accessories
Many of its newer products incorporate features such as Full HD video playback, USB media support, wireless microphone compatibility, and digital song libraries containing thousands of tracks. The brand also offers song update subscriptions and multimedia playback capabilities for music and videos.
Brand Ambassadors
Throughout its history, Platinum Karaoke has partnered with several prominent Filipino entertainers to promote its products, including:
- Angeline Quinto
- Vice Ganda
- Maine Mendoza
- Alden Richards
- Daniel Padilla
- Kathryn Bernardo
- Morissette
Market Position
Platinum Karaoke has become one of the leading karaoke brands in the Philippines, competing with other local and international manufacturers.1 The brand is particularly popular among Filipino families, as karaoke is deeply embedded in the country’s culture and remains a common feature of celebrations, family gatherings, and community events.1 Its product lineup serves both entry-level consumers and users seeking more advanced home entertainment systems.1
Expansion
As the company grew, Platinum Karaoke expanded its retail presence throughout the Philippines and established multiple service centers to provide technical support. It also developed an online presence for product sales, customer service, and downloadable song updates. In 2025, the brand celebrated its 25th anniversary by opening its first Platinum Soundscape Concept Store at SM Makati, reflecting an expansion beyond karaoke into broader audio entertainment products.2
Legacy
Platinum Karaoke has played a significant role in modernizing home karaoke in the Philippines by introducing digital, HD, and Android-based systems while maintaining affordability for local consumers.1 Today, the brand continues to develop new entertainment technologies and remains closely associated with Filipino music, family gatherings, and home entertainment.1
