About OPOP
OPOP (stylized as Opopop) is an American gourmet popcorn brand specialising in premium microwave popcorn products. Founded in 2018 and headquartered in Englewood, Colorado, the company is best known for its proprietary Flavor Wrapped™ technology, which coats popcorn kernels with seasoning before they are popped to deliver consistent flavour in every bite. OPOP positions itself as a reinvention of the traditional microwave popcorn experience through innovative food technology, chef-inspired flavours, and modern packaging.1
History
OPOP was founded in 2018 by entrepreneurs Jonas Tempel and Bradley Roulier, who previously worked together in the music and technology industries. Their vision was to modernise the microwave popcorn category, which they believed had seen little innovation for decades.
The founders initially developed products for office snack programmes. However, during the COVID-19 pandemic, the company pivoted to a direct-to-consumer business model, introducing its signature Flavor Wrapped™ popcorn kernels and microwave popcorn system for home use. The company spent several years developing and patenting its kernel-coating technology before its commercial launch.2
Products
OPOP’s product lineup includes:
- Flavor Wrapped™ Kernel Sachets – Individual popcorn kernel packs pre-coated with seasoning.
- Pop Cups – Single-serving microwave popcorn cups.
- Silicone Popper Bowl – A reusable, collapsible microwave-safe bowl designed for optimal popping.
- Gift bundles and variety packs featuring multiple flavours.
Popular flavours include:
- Super Butter
- Fancy Butter
- Salty Caramel
- Lightly Salted
- Cinnalicious
- Pickle Monster
- Maui Heat
The company regularly releases limited-edition and seasonal flavours.3
Technology
OPOP’s distinguishing feature is its Flavor Wrapped™ technology.
Unlike conventional microwave popcorn, where flavouring is added after the kernels pop, OPOP applies flavour coatings directly to each kernel before popping. According to the company, this process provides:
- More even flavour distribution
- Less seasoning left at the bottom of the bowl
- Consistent taste in every piece
- Reduced reliance on powdered toppings after popping
This technology forms the core of the brand’s identity and product differentiation.4
Business Model
OPOP initially operated primarily as a direct-to-consumer (DTC) brand through its online store. The company has since expanded into retail distribution, including availability at major U.S. retailers such as Target and Walmart, while continuing online sales and subscription offerings.
Brand Identity
OPOP positions itself as a premium snack company focused on:
- Gourmet-quality popcorn
- Innovative food science
- Modern product design
- Convenience
- Unique flavour experiences
Its branding emphasises transforming popcorn from a simple snack into a more elevated food experience suitable for movie nights, entertaining, and everyday snacking.5
Reception
Food and lifestyle publications have highlighted OPOP’s unconventional approach to microwave popcorn, particularly its kernel-coating technology and creative flavour offerings. The brand has been featured in media discussing consumer packaged goods (CPG) innovation and food startups.
Company Information
| Item | Details |
|---|---|
| Company name | Opopop |
| Founded | 2018 |
| Headquarters | Englewood, Colorado, United States |
| Industry | Food & Beverage |
| Products | Gourmet microwave popcorn, popcorn kernels, popcorn poppers |
| Known for | Flavor Wrapped™ popcorn technology |
| Founders | Jonas Tempel, Bradley Roulier |
| Website | opopop.com |
See also
- Gourmet popcorn
- Microwave popcorn
- Snack foods
- Consumer packaged goods (CPG) companies
