About OVERLAND KINGS
OVERLAND KINGS (OVK) is an overlanding and off-road lifestyle brand that specializes in adventure equipment, vehicle outfitting, and camping solutions. The company designs and sells products for overlanding enthusiasts, including rooftop tents, vehicle awnings, storage systems, truck accessories, and expedition gear. In addition to its proprietary products, OVERLAND KINGS also serves as a retailer and distributor for numerous internationally recognized off-road and outdoor brands. [1]
The brand operates in multiple markets, with a North American operation headquartered in Rosemead, California, USA, and a Philippine operation under Genesis Prestige Trading Inc., which focuses on retail, vehicle customization, and community-building for the growing overlanding market in the Philippines. [2]
Official websites:
- Overland Kings USA: overlandkings.com
- Overland Kings Philippines: oklifestyle.club
History
OVERLAND KINGS was established in 2018, initially focusing on manufacturing and supplying overlanding equipment for off-road enthusiasts. According to the company’s LinkedIn profile, its products—including rooftop tents and 270-degree awnings—are engineered in the United States and tested in demanding outdoor environments. [2]
In the Philippines, the OVERLAND KINGS trademark was filed in 2019 by Genesis Prestige Trading Inc., covering camping furniture and related outdoor products. The company has since expanded into a full-service overlanding retailer, offering vehicle builds, camping equipment, and outdoor lifestyle merchandise. [3]
Business
OVERLAND KINGS operates through several core business segments:
- Design and manufacturing of proprietary overlanding products.
- Retail distribution of premium off-road equipment.
- Vehicle customization and expedition builds.
- Outdoor lifestyle apparel and accessories.
- Community events, camping gatherings, and educational content. [1]
The company targets:
- Overlanders
- 4×4 vehicle owners
- Off-road enthusiasts
- Campers
- Outdoor travelers
- Adventure photographers
- Expedition travelers
Products
OVERLAND KINGS Products
The company’s own product lineup includes:
- Rooftop tents
- 270° vehicle awnings
- Truck adventure caps
- Drawer storage systems
- Recovery accessories
- Camping equipment
- Vehicle-mounted storage solutions
- Apparel and branded merchandise
Partner Brands
OVERLAND KINGS also distributes or carries products from numerous established manufacturers, including:
- ARB
- Front Runner
- Dometic
- Garmin
- Goal Zero
- Baja Designs
- KC Lights
- MaxTrax
- Prinsu
- Bison Gear
- RCI Off Road
- EcoFlow
- iKamper
- Method Race Wheels
- Nitto Tires
- Old Man Emu
- ROAM Adventure Co.
- Mammoth Fit Out Systems
- Bushtech Aluminum Canopies
- Thor Box
- Adventure Kings [1]
Services
The Philippine division offers:
- Complete overland vehicle builds
- Suspension upgrades
- Roof rack installation
- Camping equipment setup
- Off-road accessories installation
- Vehicle armor installation
- Recovery gear consultation
- Camping lifestyle products [4]
Community
A significant part of the OVERLAND KINGS brand centers on community engagement. The company organizes and promotes:
- Overlanding events
- Group camping trips
- Educational articles
- Product demonstrations
- Vehicle showcases
- Adventure media
- OK Campout, a recurring community camping event in the Philippines. [4]
Mission and Vision (Philippine Division)
Mission
To provide premium overlanding gear and automotive customization for Filipinos who love to explore, making every trip safe, comfortable, and memorable.
Vision
To build a thriving overlanding community in the Philippines by becoming a leading destination for reliable equipment, vehicle customization, and outdoor events.
Locations
United States
- Rosemead, California
- Headquarters for the North American operation. [1]
Philippines
- Parañaque City, Metro Manila
- Operated by Genesis Prestige Trading Inc.
- Serves as showroom, retail store, and vehicle build center. [4]
Brand Identity
OVERLAND KINGS positions itself as an adventure lifestyle brand rather than solely an equipment retailer. Its branding emphasizes:
- Vehicle-based exploration
- Self-reliant travel
- Outdoor adventure
- Community-driven experiences
- Premium expedition equipment
- Camping culture
- Off-road vehicle customization [1]
Recognition
Within the Philippine overlanding community, OVERLAND KINGS is recognized as one of the country’s dedicated overlanding retailers and outfitters, offering both internationally known brands and proprietary products while supporting local overlanding events and educational content. [5]
See also
- Overlanding
- Off-roading
- Rooftop tent
- Vehicle expedition
- Camping
- 4×4 vehicle modification
Summary
OVERLAND KINGS (OVK) is an overlanding and outdoor adventure brand founded in 2018 that combines proprietary expedition gear with retail distribution of premium off-road products. With operations in both the United States and the Philippines, the company offers rooftop tents, awnings, vehicle storage systems, camping accessories, and vehicle customization services while fostering an active overlanding community through events, educational content, and outdoor experiences. [2]
