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About Oxecure

History

Oxecure was established in 2005 with the goal of creating specialized skincare products for individuals struggling with acne-prone and sensitive skin. Unlike many cosmetic brands that offer general skincare, Oxecure positioned itself as a cosmeceutical brand—combining cosmetic formulations with dermatology-inspired active ingredients.

One of its earliest breakthrough products was the Body Acne Spray, designed to treat acne on the chest, shoulders, and back. The product became one of the brand’s best sellers and earned recognition in Thailand, including the Watsons Health, Wellness & Beauty Awards, where it was recognized as the best-selling body acne spray from 2017 to 2019. [1]

In 2019, Oxecure was acquired by Do Day Dream Public Company Limited (PCL), a Thai beauty company known for developing skincare brands such as SnailWhite. After the acquisition, Oxecure expanded its research, product lineup, and international distribution. [1]

Expansion

Philippines

Oxecure officially entered the Philippine market in 2020 through Do Day Dream Philippines. The brand quickly gained popularity among consumers seeking affordable acne-care products available in retail chains such as Watsons and on major e-commerce platforms.

Its products are registered with the Philippine Food and Drug Administration (FDA), with products including:

  • Acne Clear Facial Cleanser

  • Acne Clear Potion

  • pH5.5 Gentle Cleanser

  • Ultra Gentle Facial Cleanser

  • Acne Defense Prebio Serum

These registrations are handled by Future Glow Philippines Corporation and Do Day Dream Philippines Corporation depending on the product. [2]

International Markets

Following its domestic success, Oxecure expanded into several international markets including Qatar and other parts of Southeast Asia through distributors and regional partners. [1]

Brand Philosophy

Oxecure promotes the concept of complete acne control, emphasizing that acne treatment should address multiple aspects of skin health rather than simply drying out pimples.

Its skincare philosophy focuses on:

  • Treating active acne

  • Preventing future breakouts

  • Reducing acne marks and hyperpigmentation

  • Maintaining skin hydration

  • Supporting the skin barrier

  • Using clinically tested formulations suitable for sensitive skin

The brand also encourages realistic conversations about acne under campaigns such as #SkinUnfiltered, promoting confidence rather than perfection. [1]

Products

Oxecure’s product portfolio primarily targets acne-prone and oily skin.

Facial Cleansers

  • Acne Clear Facial Cleanser

  • Ultra Gentle Facial Cleanser

  • pH5.5 Gentle Cleanser

These cleansers aim to remove excess oil while maintaining the skin’s natural pH balance. [2]

Acne Treatments

  • Acne Clear Potion

  • Acne Defense Prebio Serum

These products are formulated to help reduce pimples, fade post-acne marks, unclog pores, and improve skin texture. [2]

Body Acne Care

Oxecure is particularly well known for its:

  • Body Acne Spray

  • Body Acne Cleanser

These products are designed to treat acne affecting the back, shoulders, chest, and other body areas. [1]

Ingredients

Depending on the formulation, Oxecure products may include active ingredients commonly used in acne treatment, such as:

  • Salicylic Acid (BHA)

  • Niacinamide

  • Prebiotics

  • Hydrating agents

  • Soothing botanical extracts

Individual ingredient lists vary by product and region. [1]

Research and Development

Oxecure states that its products are developed through years of acne research and clinical studies, with testing performed alongside dermatology experts. According to the brand, formulations are designed to balance efficacy with skin compatibility, particularly for acne-prone and sensitive skin. [1]

Awards

Notable recognition includes:

  • Watsons Health, Wellness & Beauty Award

  • Best-Selling Body Acne Spray

  • 2017–2019 (Thailand) [1]

Target Audience

Oxecure primarily targets:

  • Teenagers with acne

  • Young adults

  • Individuals with oily skin

  • Acne-prone skin

  • Sensitive skin

  • People experiencing body acne

Market Position

Oxecure occupies the mass-premium acne skincare segment. It is positioned between traditional drugstore skincare brands and higher-priced dermatology brands, emphasizing clinically inspired formulations at accessible prices.

Reputation

Oxecure has built a strong following in Thailand and the Philippines, particularly for its acne cleansers, spot treatments, and body acne products. Online skincare communities frequently mention the brand as an affordable option for acne-prone skin, though, as with any skincare line, user experiences vary depending on individual skin type and concerns. [3]

Summary

Attribute Information
Brand Oxecure
Founded 2005
Country of Origin Thailand
Industry Skincare / Cosmeceuticals
Specialty Acne treatment and sensitive skin care
Parent Company Do Day Dream Public Company Limited (since 2019)
Signature Product Body Acne Spray
Main Markets Thailand, Philippines, Qatar, and other Southeast Asian markets
Product Categories Cleansers, serums, spot treatments, body acne care, gentle skincare

Oxecure has established itself as a specialist acne-care brand by combining dermatology-inspired ingredients with accessible pricing, expanding from its Thai origins into several international markets while maintaining a focus on comprehensive acne management. [1]

References

This profile was compiled with AI assistance and reviewed before publishing. How we use AI

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