About Ricocell
Ricocell (Korean: 리μ½μ ) is a South Korean skincare and cosmetics brand operated by IJOON Inc. (μμ΄μ€μ£Όμνμ¬). The brand specialises in affordable, everyday skincare products, including facial creams, cleansing items, aloe-based soothing gels, sheet masks, hand creams, and men’s grooming products. Its official international storefront promotes the concept of “A Consistent Routine for Beautiful Skin”.[1]
The corporate operator, IJOON Inc., is headquartered in Guri, Gyeonggi Province, South Korea. The company identifies Sajoon Kim (κΉμ¬μ€) as its CEO and lists its business registration number as 132-81-64936.[3]
Overview
| Field | Information |
|---|---|
| Brand name | Ricocell / RICOCELL / 리μ½μ |
| Industry | Cosmetics and skincare |
| Country of origin | South Korea |
| Operator | IJOON Inc. (μμ΄μ€μ£Όμνμ¬) |
| CEO | Sajoon Kim |
| Headquarters | Guri-si, Gyeonggi-do, South Korea |
| Primary products | Skincare, facial care, masks, cleansing products, soothing gels, hand care |
| Official positioning | Everyday/consistent skincare routine |
| International presence | International e-commerce storefront |
| U.S. trademark | RICOCELL, registered in 2021 |
The U.S. trademark record identifies IJOON Incorporated as the owner of the RICOCELL mark. This registration covers beauty masks, non-medicated skincare preparations, and non-medicated hair-care preparations. The application was filed in June 2020 and registered on 9 March 2021; the Section 8 maintenance filing was accepted in July 2026.[2]
History and corporate background
Publicly available information regarding Ricocell’s founding story and early history is limited compared to major Korean beauty conglomerates. The brand is directly associated with IJOON Inc., which operates the Ricocell online stores.
The company’s official Korean website provides the following corporate details:
- Corporate name: IJOON Inc. / μμ΄μ€μ£Όμνμ¬
- CEO: Sajoon Kim / κΉμ¬μ€
- Business registration: 132-81-64936
- E-commerce registration: 2006-00866
- Location: Inchang-dong, Guri-si, Gyeonggi-do, South Korea
- Telephone: +82-31-557-3400[3]
While the e-commerce registration dates back to 2006, indicating that the operating company has been involved in registered Korean e-commerce activities for many years, this does not confirm that the Ricocell brand itself was established in 2006.
Brand philosophy
Ricocell positions skincare as a consistent, accessible routine rather than an occasional luxury treatment. The international website articulates this philosophy with the tagline: “A Consistent Routine for Beautiful Skin”.[1]
Reflecting this approach, the product assortment consists of straightforward items intended for repeated daily use. Rather than marketing itself exclusively as a prestige label, Ricocell emphasises accessible formats and generous product volumes, such as 100 g creams, 150β1,000 ml soothing gels, facial cleansers, and individual sheet masks.[1]
Product range
The Ricocell catalogue spans several major skincare categories.
Facial skincare
Facial creams and treatment-oriented skincare form a core part of the offering. Current and recent products include:
- Vitamin Super Brightening Cream
- Centella asiatica & Artemisia Super Redness Soothing Cream
- Aloe soothing gels
- Facial essences
- Men’s skincare products[1]
The brand frequently incorporates ingredients such as Centella asiatica (cica), Artemisia, aloe vera, and vitamin-based formulations.
Cleansing
Ricocell offers facial cleansing products, notably the Cica & Artemisia Super Deep Clean Foam Cleanser. The international catalogue lists both a 120 ml version and a larger 220 ml variant.[1]
Sheet masks
Sheet masks are a significant component of the brand’s range. The Nature Recovery Mask Pack is available in multiple variants, with the Korean store listing 13 distinct types.[1]
Aloe and soothing products
Aloe-based items constitute a substantial portion of the catalogue. The official store currently lists products such as:
- Nature Recovery Aloe Soothing Gel
- Jeju Aloe Soothing Gel
- Large-volume aloe gel products[1]
Hand care
The personal care range includes scented hand creams, available in variants such as Soft Sweet Peach, Soft Green Leaf, and Soft Verbena.[1]
Men’s skincare
Ricocell has developed specific lines for male consumers, including the Perfect Man series. The international catalogue features a Perfect Man Aqua All-in-One Essence set alongside other men’s skincare items.[1]
Product positioning
Ricocell is characterised by a value-oriented product strategy. The international store lists products at accessible Korean retail prices, often in sizes larger than industry standards. For instance, the Korean storefront offers 500 g + 100 g versions of certain creams and high-volume aloe products.[1]
This distinguishes Ricocell from Korean prestige brands that typically focus on small, concentrated formulations and luxury packaging. The brand’s positioning can be summarised as combining Korean skincare heritage with everyday usability, accessible pricing, and generous product sizes.
Key ingredients and formulations
The product portfolio emphasises familiar cosmetic ingredients associated with moisturising, soothing, and brightening effects. Prominent ingredients and formulation themes include:
- Centella asiatica / Cica: Commonly associated with soothing properties.
- Artemisia / mugwort: A frequent ingredient in Korean skincare.
- Aloe vera: Featured prominently in soothing gels.
- Vitamin-focused formulations: Particularly in brightening creams.
- Jeju-derived botanical ingredients: Found in products such as the Jeju aloe line.[1]
As Ricocell products are cosmetics rather than medicines, claims regarding brightening, soothing, or moisturising should be understood within the context of cosmetic regulations.
International distribution
Ricocell maintains an international-facing online store that supports worldwide shipping and provides information in English. The site states an estimated delivery period of approximately 3β7 business days, subject to payment verification and destination conditions.[1]
While the international storefront confirms the brand is not limited to the domestic Korean market, there is insufficient public information to compare its distribution network or brand recognition with major Korean beauty groups such as Amorepacific or LG Household & Health Care.
Trademark
The name RICOCELL holds formal trademark protection in the United States. According to available records:
- Trademark: RICOCELL
- Applicant/owner: IJOON Incorporated
- U.S. serial number: 88957713
- U.S. registration number: 6291092
- Application filed: 10 June 2020
- Registration: 9 March 2021
- International Class: 003
- Covered products: Beauty masks, non-medicated skincare preparations, and non-medicated hair-care preparations[2]
The trademark record cites a first-use-in-commerce date of 7 August 2020.[2] While this establishes international trademark activity, it does not necessarily indicate that the brand was first created in 2020.
Brand identity
Ricocell’s identity is defined by several key elements:
- Korean skincare heritage: Operated by a Korean company using local e-commerce infrastructure.
- Accessible skincare: Assortment and pricing target ordinary, repeated use rather than exclusive premium segments.
- Ingredient-focused products: Recurring emphasis on cica, Artemisia, aloe, and vitamins.
- Large-format products: Offerings such as creams and aloe gels are frequently available in sizes exceeding conventional packaging.
- Broad everyday-care assortment: Extends beyond facial care to include cleansing, masks, hand care, men’s skincare, and soothing products.[1]
Relationship with IJOON Inc.
It is necessary to distinguish between Ricocell as a brand and IJOON Inc. as the corporate entity. IJOON Inc. is identified as the operator on both the official website and trademark documentation, with Sajoon Kim listed as CEO.[3]
Consequently, Ricocell is accurately described as a Korean skincare and cosmetics brand operated by IJOON Inc., a company based in Guri, Gyeonggi Province, South Korea.
Official presence
The brand operates the following digital platforms:
- Ricocell official Korean website: ricocell.com
- Ricocell international website: global.ricocell.com
- Ricocell company information: ricocell.com



