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About Ricocell

Ricocell (Korean: 리코셀) is a South Korean skincare and cosmetics brand operated by IJOON Inc. (μ•„μ΄μ€€μ£Όμ‹νšŒμ‚¬). The brand specialises in affordable, everyday skincare products, including facial creams, cleansing items, aloe-based soothing gels, sheet masks, hand creams, and men’s grooming products. Its official international storefront promotes the concept of “A Consistent Routine for Beautiful Skin”.[1]

The corporate operator, IJOON Inc., is headquartered in Guri, Gyeonggi Province, South Korea. The company identifies Sajoon Kim (김사쀀) as its CEO and lists its business registration number as 132-81-64936.[3]

Overview

Field Information
Brand name Ricocell / RICOCELL / 리코셀
Industry Cosmetics and skincare
Country of origin South Korea
Operator IJOON Inc. (μ•„μ΄μ€€μ£Όμ‹νšŒμ‚¬)
CEO Sajoon Kim
Headquarters Guri-si, Gyeonggi-do, South Korea
Primary products Skincare, facial care, masks, cleansing products, soothing gels, hand care
Official positioning Everyday/consistent skincare routine
International presence International e-commerce storefront
U.S. trademark RICOCELL, registered in 2021

The U.S. trademark record identifies IJOON Incorporated as the owner of the RICOCELL mark. This registration covers beauty masks, non-medicated skincare preparations, and non-medicated hair-care preparations. The application was filed in June 2020 and registered on 9 March 2021; the Section 8 maintenance filing was accepted in July 2026.[2]

History and corporate background

Publicly available information regarding Ricocell’s founding story and early history is limited compared to major Korean beauty conglomerates. The brand is directly associated with IJOON Inc., which operates the Ricocell online stores.

The company’s official Korean website provides the following corporate details:

  • Corporate name: IJOON Inc. / μ•„μ΄μ€€μ£Όμ‹νšŒμ‚¬
  • CEO: Sajoon Kim / 김사쀀
  • Business registration: 132-81-64936
  • E-commerce registration: 2006-00866
  • Location: Inchang-dong, Guri-si, Gyeonggi-do, South Korea
  • Telephone: +82-31-557-3400[3]

While the e-commerce registration dates back to 2006, indicating that the operating company has been involved in registered Korean e-commerce activities for many years, this does not confirm that the Ricocell brand itself was established in 2006.

Brand philosophy

Ricocell positions skincare as a consistent, accessible routine rather than an occasional luxury treatment. The international website articulates this philosophy with the tagline: “A Consistent Routine for Beautiful Skin”.[1]

Reflecting this approach, the product assortment consists of straightforward items intended for repeated daily use. Rather than marketing itself exclusively as a prestige label, Ricocell emphasises accessible formats and generous product volumes, such as 100 g creams, 150–1,000 ml soothing gels, facial cleansers, and individual sheet masks.[1]

Product range

The Ricocell catalogue spans several major skincare categories.

Facial skincare

Facial creams and treatment-oriented skincare form a core part of the offering. Current and recent products include:

  • Vitamin Super Brightening Cream
  • Centella asiatica & Artemisia Super Redness Soothing Cream
  • Aloe soothing gels
  • Facial essences
  • Men’s skincare products[1]

The brand frequently incorporates ingredients such as Centella asiatica (cica), Artemisia, aloe vera, and vitamin-based formulations.

Cleansing

Ricocell offers facial cleansing products, notably the Cica & Artemisia Super Deep Clean Foam Cleanser. The international catalogue lists both a 120 ml version and a larger 220 ml variant.[1]

Sheet masks

Sheet masks are a significant component of the brand’s range. The Nature Recovery Mask Pack is available in multiple variants, with the Korean store listing 13 distinct types.[1]

Aloe and soothing products

Aloe-based items constitute a substantial portion of the catalogue. The official store currently lists products such as:

  • Nature Recovery Aloe Soothing Gel
  • Jeju Aloe Soothing Gel
  • Large-volume aloe gel products[1]

Hand care

The personal care range includes scented hand creams, available in variants such as Soft Sweet Peach, Soft Green Leaf, and Soft Verbena.[1]

Men’s skincare

Ricocell has developed specific lines for male consumers, including the Perfect Man series. The international catalogue features a Perfect Man Aqua All-in-One Essence set alongside other men’s skincare items.[1]

Product positioning

Ricocell is characterised by a value-oriented product strategy. The international store lists products at accessible Korean retail prices, often in sizes larger than industry standards. For instance, the Korean storefront offers 500 g + 100 g versions of certain creams and high-volume aloe products.[1]

This distinguishes Ricocell from Korean prestige brands that typically focus on small, concentrated formulations and luxury packaging. The brand’s positioning can be summarised as combining Korean skincare heritage with everyday usability, accessible pricing, and generous product sizes.

Key ingredients and formulations

The product portfolio emphasises familiar cosmetic ingredients associated with moisturising, soothing, and brightening effects. Prominent ingredients and formulation themes include:

  • Centella asiatica / Cica: Commonly associated with soothing properties.
  • Artemisia / mugwort: A frequent ingredient in Korean skincare.
  • Aloe vera: Featured prominently in soothing gels.
  • Vitamin-focused formulations: Particularly in brightening creams.
  • Jeju-derived botanical ingredients: Found in products such as the Jeju aloe line.[1]

As Ricocell products are cosmetics rather than medicines, claims regarding brightening, soothing, or moisturising should be understood within the context of cosmetic regulations.

International distribution

Ricocell maintains an international-facing online store that supports worldwide shipping and provides information in English. The site states an estimated delivery period of approximately 3–7 business days, subject to payment verification and destination conditions.[1]

While the international storefront confirms the brand is not limited to the domestic Korean market, there is insufficient public information to compare its distribution network or brand recognition with major Korean beauty groups such as Amorepacific or LG Household & Health Care.

Trademark

The name RICOCELL holds formal trademark protection in the United States. According to available records:

  • Trademark: RICOCELL
  • Applicant/owner: IJOON Incorporated
  • U.S. serial number: 88957713
  • U.S. registration number: 6291092
  • Application filed: 10 June 2020
  • Registration: 9 March 2021
  • International Class: 003
  • Covered products: Beauty masks, non-medicated skincare preparations, and non-medicated hair-care preparations[2]

The trademark record cites a first-use-in-commerce date of 7 August 2020.[2] While this establishes international trademark activity, it does not necessarily indicate that the brand was first created in 2020.

Brand identity

Ricocell’s identity is defined by several key elements:

  • Korean skincare heritage: Operated by a Korean company using local e-commerce infrastructure.
  • Accessible skincare: Assortment and pricing target ordinary, repeated use rather than exclusive premium segments.
  • Ingredient-focused products: Recurring emphasis on cica, Artemisia, aloe, and vitamins.
  • Large-format products: Offerings such as creams and aloe gels are frequently available in sizes exceeding conventional packaging.
  • Broad everyday-care assortment: Extends beyond facial care to include cleansing, masks, hand care, men’s skincare, and soothing products.[1]

Relationship with IJOON Inc.

It is necessary to distinguish between Ricocell as a brand and IJOON Inc. as the corporate entity. IJOON Inc. is identified as the operator on both the official website and trademark documentation, with Sajoon Kim listed as CEO.[3]

Consequently, Ricocell is accurately described as a Korean skincare and cosmetics brand operated by IJOON Inc., a company based in Guri, Gyeonggi Province, South Korea.

Official presence

The brand operates the following digital platforms:

  • Ricocell official Korean website: ricocell.com
  • Ricocell international website: global.ricocell.com
  • Ricocell company information: ricocell.com

References

This profile was compiled with AI assistance and reviewed before publishing. How we use AI

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