PEDIGREE traces its roots to the dog food products developed by Mars in the United Kingdom during the 20th century. The brand’s early products were marketed under the Chappie and Chum names before evolving into the PEDIGREE brand.

Key milestones include:

• 1960 – PEDIGREE CHUM wet dog food launched in the United Kingdom.

• 1968 – Entered the United States through the Kal Kan brand.

• 1988 – Products were unified globally under the PEDIGREE name.

• 2000 – Introduced convenient wet food pouch packaging.

• 2001 – Launched DENTASTIX™, one of the world’s best-known dental treats for dogs.

• 2003 – Released Adult Complete Nutrition dry dog food.

• 2005 – Began major adoption campaigns in the United States.

• 2015 – Introduced the global “Feed the Good™” campaign celebrating the positive bond between dogs and people. [2]

PEDIGREE is owned by Mars, Incorporated, a privately held American multinational founded in 1911. While Mars is famous for confectionery brands such as M&M’s and Snickers, its Mars Petcare division has become one of the company’s largest businesses.

Mars Petcare operates in over 130 countries and owns many well-known pet brands, including:

• PEDIGREE

• WHISKAS

• ROYAL CANIN

• CESAR

• SHEBA

• IAMS

• GREENIES

• EUKANUBA (in selected markets)

Mars also owns veterinary hospitals, diagnostic laboratories, and pet health services, making it one of the world’s largest pet care organizations. [1]

PEDIGREE offers a wide range of dog nutrition products, including:

Dry Dog Food

Complete and balanced kibble formulated for:

• Puppies

• Adult dogs

• Senior dogs

• Small breeds

• Large breeds

Wet Dog Food

Available in:

• Cans

• Pouches

• Loaf recipes

• Chunks in gravy

• Minced recipes

Dog Treats

Popular products include:

• DENTASTIX™ Dental Treats

• JUMBONE™

• Rodeo™

• Biscrok™

• Tasty Minis™

Puppy Nutrition

Specially formulated recipes designed to support:

• Healthy growth

• Brain development

• Strong bones

• Immune system health

[2]

PEDIGREE emphasizes complete and balanced nutrition developed using research from the Waltham Petcare Science Institute, Mars’ global research center for companion animal health.

Its products generally aim to support:

• Healthy digestion

• Healthy skin and coat

• Strong muscles

• Healthy teeth

• Immune system support

• Overall vitality

Recipes vary by country to meet local nutritional standards and regulations. [2]

PEDIGREE’s global mission is summarized by its slogan:

Feed the Good™

The campaign is based on the belief that dogs bring out positive qualities in people—such as kindness, loyalty, and compassion—and that providing dogs with good nutrition helps them thrive.

The brand also promotes:

• Responsible dog ownership

• Daily care and exercise

• Adoption instead of purchasing pets from unethical breeders

• Strong human–dog relationships [2]

Beyond pet food, PEDIGREE supports dog welfare through initiatives such as:

• Adoption awareness campaigns

• Partnerships with animal shelters

• Funding for adoption events

• Educational resources for new dog owners

These programs have helped raise awareness about adopting shelter dogs in several countries. [2]

PEDIGREE products are sold across:

• North America

• South America

• Europe

• Asia

• Australia

• Africa

The brand adapts recipes, packaging, and product ranges to meet local consumer preferences and regulatory requirements. [1]

PEDIGREE is widely recognized for:

• Broad global availability

• Affordable pricing

• Extensive product range

• Long-standing presence in the pet food market

• Strong brand recognition

As with many major pet food brands, it has also experienced occasional product recalls affecting specific batches or markets. These recalls are typically limited in scope and are announced publicly when necessary. [2]

• PEDIGREE has more than 70 years of history in dog nutrition.

• It is considered one of the world’s largest dog food brands.

• DENTASTIX™ is among the best-known dental treats for dogs globally.

• The brand supports scientific research through the Waltham Petcare Science Institute.

• PEDIGREE products are formulated for dogs of nearly every age, size, and lifestyle. [1]

PEDIGREE is a globally recognized dog food brand owned by Mars Petcare, offering dry food, wet food, and treats for dogs across all life stages. With a history spanning more than seven decades, the brand combines science-based nutrition with a focus on affordability, responsible pet ownership, and dog adoption. Through its “Feed the Good™” mission and extensive global reach, PEDIGREE has become one of the most influential names in companion animal nutrition. [1]

1. Mars Petcare | Mars Global

2. About Our Brand & Dog Food Mission | PEDIGREE®