Pertua was founded in 1988 by Filipino engineer John A. Simon, whose background includes metallurgy and lubrication technology research. According to the company, Simon developed a proprietary lubrication technology after studying engine wear caused by friction and oxidation. Before launching Pertua in the Philippines, an earlier version of the technology was reportedly marketed in the United States under the name Tribotech. [2]

The company’s flagship product, Pertua Oil and Metal Treatment, received patent protection in both the United States and the Philippines, a distinction frequently highlighted in its branding and marketing materials. [1]

During the 1990s, Pertua gained recognition among Filipino motorists, transport operators, and industrial users as an aftermarket engine treatment. Over time, the company broadened its portfolio from a single oil treatment product to a complete range of lubricants for passenger vehicles, motorcycles, commercial fleets, and industrial machinery. [2]

Pertua’s product lineup includes:

• Pertua Oil and Metal Treatment – Engine treatment designed to work alongside conventional or synthetic motor oils.

• Automotive Motor Oils – Various gasoline and diesel engine oils.

• Motorcycle Oils – Lubricants for motorcycles and scooters.

• Automatic Transmission Fluids (ATF)

• Hydraulic Oils

• Industrial Lubricants

• Gear Oils

• Greases

• Fuel treatment products [1]

Pertua markets its products as being powered by its proprietary DuraSyn Technology.

According to the company, DuraSyn is designed to:

• Reduce metal-to-metal friction

• Protect against oxidation and corrosion

• Extend engine oil service life

• Improve fuel economy

• Reduce engine wear

• Lower harmful exhaust emissions

• Help maintain engine cleanliness by reducing sludge formation [1]

These are manufacturer claims. Actual performance can vary depending on engine condition, maintenance practices, vehicle type, operating environment, and other factors.

Pertua serves several sectors, including:

• Passenger vehicles

• Motorcycles

• Trucks and buses

• Public transportation fleets

• Construction equipment

• Manufacturing

• Agricultural machinery

• Marine applications

• Industrial equipment [3]

The company states that it continues to expand internationally while maintaining its headquarters in Quezon City, Philippines. [1]

Pertua Marketing Corporation is headquartered in:

35 Sto. Niño Street Barangay San Antonio Quezon City 1105 Metro Manila, Philippines

Pertua’s current branding emphasizes three primary benefits:

• Power

• Protection

• Savings

Its long-running advertising slogan is:

“Sa Pertua, May Ilalakas Pa.” [1]

According to the company, Pertua aims to become a globally recognized lubrication technology company by developing patented products that improve machine performance while promoting innovation, integrity, and sustainable business growth.

The company identifies John A. Simon as its founder, inventor, CEO, and Chairman. [3]

Pertua is notable in the Philippine automotive aftermarket for:

• Being a Filipino-developed lubrication technology brand.

• Marketing a lubrication treatment that the company states is patented in both the U.S. and the Philippines.

• Expanding from an aftermarket oil treatment into a broader lubricant product portfolio for automotive and industrial use. [2]

• Engine oil

• Lubricant

• Friction modifier

• Automotive aftermarket

• Industrial lubrication

1. About – pertua

2. Prolonging the life of your engine | AutoIndustriya

3. Pertua Company Profile – Office Locations, Competitors, Revenue, Financials, Employees, Key People, Subsidiaries | Craft.co