The Philippine Bureau of Animal Industry (BAI) specialty-feed registration list identifies Fitbuff International Ventures Inc. as the manufacturer or importer associated with several Pet Logic products, including 10-in-1 Multivitamins, Strong Bones & Joints, and Skin & Coat Health.

Pet Logic’s offerings are broadly categorized into supplementation and functional treats or dental care.

Dog and cat supplements

The brand highlights four principal supplement categories:[1]

• 10-in-1 Multivitamins – Positioned for overall daily health, immune support, digestion, and bone and joint function.
• Probiotic Digestive Health – Formulated to support digestive and gut health.
• Skin & Coat Health – Designed to improve skin condition and coat appearance, featuring vitamins and Omega-3.
• Strong Bones & Joints – Targeted at joint and mobility support.

Products are available in various sizes to enhance accessibility. For instance, the official website has listed 40 g packs of 10-in-1 Multivitamins at ₱99 and 120 g versions at ₱299, though prices are subject to change.[1]

Dental treats

Pet Logic maintains a substantial line of dog dental treats, which includes:[1]

• Dental X Sticks
• Dental Biscuits
• Dental Brush Bones
• Dental Bones
• Molar Sticks
• Meat Jerky Sticks
• Meat Jerky Strips

These items are marketed as functional treats associated with dental care, chewing satisfaction, rewards, and training rather than simple snacks.[1] Retailers such as Watsons Philippines have listed Pet Logic Dental X Dental Sticks, Skin & Coat Health, Strong Bones & Joints, 10-in-1 Multivitamins, Meat Jerky Strips, and Meat Jerky Sticks.[2]

Pet Logic positions itself around the concept of “everyday pet wellness delivered in an easy-to-feed treat format.” Unlike conventional pet food manufacturers, its central proposition is functional supplementation presented in chew or treat formats to emphasize palatability and ease of feeding.[1]

This approach allows pet owners to incorporate vitamins and nutritional ingredients into daily routines without treating them as medicine. The brand organizes its products by specific health benefits—Overall Health, Skin & Coat, Probiotic, Bones & Joints, and Dental Care—enabling consumers to shop based on desired outcomes rather than individual ingredients.[1]

Pet Logic products appear in the Philippine Bureau of Animal Industry (BAI) specialty-feed registration records. As of June 30, 2024, the published list included:

• 10-IN-1 MULTIVITAMINS DOG CHEWS 240G – Pet Logic
• STRONG BONES & JOINTS DOG CHEWS 240G – Pet Logic
• SKIN & COAT HEALTH DOG CHEWS 240G – Pet Logic

The listed manufacturer/importer for these products is Fitbuff International Ventures Inc., with registrations classified as specialty feed in the National Capital Region (NCR). While this provides an official government record linking the brand to registered specialty-feed products, registration does not constitute independent clinical verification of all advertising health claims.

Pet Logic maintains a broad retail footprint in the Philippines, targeting mass accessibility rather than exclusive specialist distribution.

Official online channels

The brand operates its own online store featuring approximately 29 listed products, including supplements, dental items, bundles, and various sizes and flavors.[1] It also maintains an official store on Shopee Philippines, which lists numerous products and multi-product supplement bundles.

Pet retailers

Pet Express carries over 20 Pet Logic products, including 10-in-1 Multivitamins, Skin & Coat Health, and other supplements.[3]

General retail

The brand is available through Watsons Philippines, where the selection includes supplements and meat-based treats.[2] This omnichannel strategy extends reach beyond specialist veterinary clinics and premium pet boutiques.

Pet Logic is positioned as an affordable, mid-market functional pet care brand. Current Philippine listings indicate the following price points:

• Small 40 g supplement packs: Approximately ₱99
• 120 g supplements: Approximately ₱299
• 240 g supplements: Approximately ₱499
• Individual dental treats: Roughly ₱88–₱170 depending on the product[1]

The brand also offers multipacks and value bundles to reinforce a value-for-money proposition.[1]

Pet Logic primarily targets dog and cat owners seeking accessible solutions for digestion, skin and coat quality, joint support, and dental care. Its marketing uses consumer-friendly language such as “Happy Tummy,” “Silky Fur,” “Shiny Coat,” and “Jolly Joints” to make health categories easily understandable.[1]

The brand personality is friendly and pet-parent-oriented, emphasizing love for pets, convenience, affordability, and community. Initiatives like the “Dog-bassador” program invite customers to share pet content on social media, leveraging user-generated content as part of its engagement strategy.[1]

The Pet Logic website features testimonials praising product palatability and perceived benefits for coat condition, digestion, and energy.[1] Marketplace ratings on platforms like Shopee have shown scores between 4.8 and 5.0 for multiple products. However, customer reviews are anecdotal and distinct from independent scientific evidence of efficacy.

Pet Logic utilizes a benefit-based product structure:

PET LOGIC
│
├── Dog & Cat Supplements
│ ├── Overall Health
│ │ └── 10-in-1 Multivitamins
│ ├── Digestive Health
│ │ └── Probiotic Digestive Health
│ ├── Skin & Coat
│ │ └── Skin & Coat Health
│ └── Bones & Joints
│ └── Strong Bones & Joints
│
└── Dog Dental / Functional Treats
├── Dental X Sticks
├── Dental Biscuits
├── Dental Brush Bones
├── Dental Bones
├── Molar Sticks
├── Meat Jerky Sticks
└── Meat Jerky Strips

This architecture simplifies the purchasing process by allowing consumers to select a health benefit first, then choose the corresponding product.[1]

Pet Logic operates at the intersection of pet food, functional treats, and nutritional supplements. Its primary competitive advantage lies in offering supplements that feel like treats, appealing to owners who wish to improve pet nutrition without administering tablets or powders.

Key differentiators include:[1]

1. Functional treats: Supplements presented as chews to reduce administration friction.
2. Benefit-led merchandising: Portfolio organized around recognizable health needs.
3. Accessible pricing: Low entry prices and small packs suited for Filipino pet owners.
4. Omnichannel distribution: Presence across proprietary sites, Shopee, Pet Express, and Watsons.[2][3]
5. Pet parent positioning: Communication focused on family membership rather than technical veterinary terminology.[1]

The public-facing Pet Logic website provides a contact email (info@petlogicph.com) but does not prominently publish detailed corporate history, founding dates, executive biographies, or ownership structures.[1] The most significant publicly available corporate link is the BAI registration documentation associating specific specialty-feed products with Fitbuff International Ventures Inc. Consequently, specific details regarding founding year, headquarters, or annual revenue are not verifiable from primary public sources.

Strengths

• Broad range of wellness categories for both dogs and cats
• Palatable treat and chew formats
• Affordable entry-level pricing
• Wide retail and e-commerce distribution in the Philippines
• BAI specialty-feed registrations for key products
• Strong marketplace ratings
• Intuitive benefit-based product architecture

Limitations

• Limited publicly available corporate history
• Customer testimonials do not equate to controlled clinical evidence
• Wellness claims should not be interpreted as disease treatment
• Product availability, formulations, prices, and registrations are subject to change

Pet Logic is a Philippine-focused, mass-market pet wellness brand specializing in affordable functional supplements and treats for dogs and cats. Its strategy involves converting common health concerns—immunity, digestion, skin and coat, joints, and dental health—into palatable, convenient, and reasonably priced chew products. The brand’s combination of accessible pricing, mainstream retail distribution, and benefit-oriented messaging aligns well with the local market, while its inclusion in BAI specialty-feed records provides regulatory documentation for several core items.

1. Pet Logic | Premium Pet Supplements For Your Pet’s Health
2. PETLOGIC
3. Buy Pet Logic Pet Products Online | Pet Express