Publicly available intellectual property records identify Casambre Online Shops OPC as the applicant for the PULSERAZ MANILA trademark. The application was filed with the Intellectual Property Office of the Philippines (IPOPHL) on October 10, 2022, covering jewelry-related goods such as precious and semi-precious stones, bead bracelets, bracelet charms, and various forms of jewelry.[2]

Pulseraz operates under Casambre Online, a Manila-based house of direct-to-consumer brands. Casambre positions Pulseraz as its brand focused on minimalist, modern bracelets, distinguishing it from its other bracelet label, Lucky Life Manila. The parent company states its broader mission is to create and develop Philippine direct-to-consumer brands with an emphasis on quality, cruelty-free products, and e-commerce.[1]

Pulseraz occupies a market space intersecting fashion jewelry, gemstone accessories, spirituality-inspired items, and everyday lifestyle products. Its identity is built around several core pillars:

• Gemstones and natural materials: The brand prominently uses natural gemstones and crystals in its bracelets.
• Handcrafted Philippine production: Pulseraz states that all products are handcrafted locally in the Philippines.
• Personalization: Rather than treating bracelets as one-size-fits-all items, the brand offers custom wrist sizing and customized designs.
• Contemporary styling: Traditional gemstone symbolism is combined with relatively minimalist bracelet aesthetics.
• Accessibility: Casambre describes Pulseraz as an “accessibly priced” bracelet brand with a clean, contemporary look.[1]
• Meaning and symbolism: Product descriptions frequently associate individual stones with concepts such as protection, creativity, grounding, peace, vitality, intuition, and emotional balance. These associations reflect traditional or spiritual beliefs rather than scientifically established medical effects.[1]

The primary product category is the beaded gemstone bracelet. Designs generally combine gemstone beads with elastic or other components, and some collections feature branded metal spacers. Gemstones represented in the catalog include:

• Amethyst
• Citrine
• Moonstone
• Tiger’s eye
• Black onyx
• Red agate
• Green jade
• Malachite
• Chrysocolla
• Jasper
• Obsidian
• Tourmalinated quartz

Some products utilize 406-grade stainless steel Pulseraz-branded spacers, while selected higher-end pieces incorporate sterling silver.[1] The company also sells bracelet stacks and bundles, allowing customers to purchase combinations associated with specific themes such as protection, creativity, grounding, and peace.[1]

Collections

Pulseraz organizes its offerings into several named collections, reflecting a mix of English and Filipino terminology to establish a distinct local identity. Current collections include:

• Prima Disenyo
• Prima Koleksyon
• Yano Koleksyon
• Kwintas Koleksyon
• Pamaki Koleksyon
• Panata Koleksyon
• Stacks and Bundles
• Designer’s Choice
• Seasonal or themed collections[1]

Panata Koleksyon

The Panata Koleksyon connects jewelry with faith, featuring rosary bracelets that combine gemstones and crystals with Catholic devotional symbolism. This collection is positioned as both a spiritual object and a fashion accessory.[1]

Prima collections

The Prima lines represent the brand’s more premium and design-oriented products. Examples include combinations of citrine, moonstone, and amethyst, as well as individual gemstone bracelets incorporating sterling silver components.[1]

Pulseraz states that its jewelry is handcrafted in the Philippines using 100% cruelty-free and conflict-free materials. The company emphasizes the authenticity and premium quality of its gemstones and raw materials.[1]

Due to the inherent nature of natural gemstones, individual pieces may vary in color, clarity, cut, and size from photographs displayed online. Pulseraz presents this variation as a characteristic of natural stones rather than a defect.[1]

Customization is a central selling proposition for the brand. Pulseraz provides a wrist-measuring system to help customers select appropriate sizes. Custom design requests are accepted subject to material availability and design complexity.[1]

According to the company’s FAQ, standard orders are generally shipped the following day, excluding Sundays and holidays. Custom orders typically ship within two days, depending on materials and complexity.[1]

Warranty and repairs

Pulseraz provides after-sales support through a warranty and repair policy. The stated warranty covers material defects and production faults reported within 15 days of delivery. The brand also offers repair, resizing, and readjustment services, though customers may be responsible for associated shipping costs. This focus on repair and resizing aligns with the brand’s positioning of jewelry as customizable, long-term accessories rather than disposable fashion items.[1]

Pulseraz operates as a direct-to-consumer (DTC) e-commerce brand. Products are marketed directly through its online store, supported by social media marketing, promotional campaigns, and customer loyalty initiatives. Unlike conventional jewelry retailers focused on precious metals or luxury fine jewelry, Pulseraz builds its identity on accessible gemstone bracelets with personalization and lifestyle-oriented meaning.[1]

The brand lists its address at 7A Don Sergio Street, Don Antonio Heights, Barangay Holy Spirit, Quezon City, Metro Manila, Philippines. Operations are primarily conducted through its online storefront, with customer support and order assistance handled via social media channels @PulserazManila on Facebook and @PulserazPH on Instagram.[1]

1. Pulseraz | Authentic Hand-Crafted Gemstone Bracelets – Pulseraz Manila
2. Intellectual Property Center, 28 Upper McKinley Rd.