QIUMI is a consumer health and wellness brand primarily sold through Southeast Asian e-commerce marketplaces, including Lazada Philippines and Shopee. The brand is best known for offering affordable dietary supplements, sports nutrition products, collagen supplements, vitamins, and general wellness products targeted at everyday consumers. QIUMI has gained visibility in the Philippines through Lazada’s Health category, where it operates a branded storefront featuring multiple supplement lines. 1

Very little verified corporate information about QIUMI has been publicly disclosed. Unlike multinational supplement companies that maintain corporate websites and publish company histories, QIUMI’s public presence is largely centered on online marketplaces.

Trademark records in the Philippines show that “QIUMI” was filed as a trademark in 2023 by Mei Fuzhen, an applicant based in Quanzhou, Fujian Province, China. The application covered cosmetics and personal care products, suggesting that the brand may have originated as a broader consumer wellness and beauty label before expanding into nutritional supplements. 3

QIUMI markets a wide variety of nutritional supplements and wellness products. Availability varies over time depending on the marketplace. 2

Sports Nutrition

• Whey Protein Concentrate
• Whey Protein Isolate
• Mass Gainers
• Meal Replacement Protein
• Creatine
• BCAA formulations

These products are primarily intended for muscle recovery, protein supplementation, fitness nutrition, and bodybuilding.

Beauty Supplements

QIUMI also offers beauty-oriented supplements such as:

• Marine Collagen
• Collagen with Vitamin C
• Skin whitening supplements
• Hair and nail support supplements
• Anti-aging formulations

These products are marketed toward consumers interested in skin health and cosmetic nutrition.

Vitamins & Health Supplements

Product listings include supplements containing ingredients such as:

• Coenzyme Q10 (CoQ10)
• Multivitamins
• Vitamin C
• Fish Oil
• Herbal extracts
• Joint support formulas
• Liver support supplements
• Women’s wellness supplements

Some QIUMI products sold in the Philippines appear in the Philippine Food and Drug Administration (FDA) verification database.

For example, QIUMI Whey Gold Formula Protein Powder (Strawberry Flavor) is registered as a Food Supplement under WANGWU INC. The FDA classifies it as a Medium Risk Food Product, which is the standard regulatory category for many food supplements and does not imply that the product is unsafe. FDA registration indicates compliance with registration requirements but does not constitute approval of therapeutic or medical claims. 2

QIUMI primarily operates through an e-commerce-first distribution model rather than traditional retail. Its products are commonly sold through Lazada, Shopee, marketplace flagship stores, and cross-border online sellers. This model enables competitive pricing while reaching consumers across Southeast Asia.

QIUMI generally positions itself as a budget-friendly alternative to established international supplement brands. Compared with premium brands, QIUMI products are typically priced lower, making them attractive to first-time supplement users, students, budget-conscious fitness consumers, and casual gym-goers.

Consumer opinion regarding QIUMI is mixed.

Positive feedback commonly mentions:

• affordable pricing
• wide product selection
• acceptable taste for protein products
• convenient availability through online marketplaces

Common concerns include:

• limited publicly available information about the company
• sparse manufacturing details compared with major global supplement brands
• packaging that some consumers believe resembles well-known international brands

Online discussions frequently recommend purchasing from official marketplace stores and checking FDA registration where applicable. Community opinions should be interpreted cautiously, as they are anecdotal rather than scientific evidence. 4

QIUMI is generally associated with:

• affordable health supplements
• sports nutrition
• beauty nutrition
• online-first retail strategy
• broad product catalog
• emphasis on accessibility and value

QIUMI products are most commonly available through its Lazada storefront in the Philippines, particularly within the Health category.

QIUMI is an e-commerce-focused health and wellness brand that has established a presence in the Philippine online supplement market by offering competitively priced protein powders, collagen products, vitamins, and other dietary supplements. Publicly available information about the company’s corporate structure and manufacturing operations is limited. While some products are registered with the Philippine FDA as food supplements, consumers should distinguish such registration from evidence of clinical effectiveness and should consult healthcare professionals when selecting supplements for specific health needs.

1. QIUMI Women’s Health in Philippines – QIUMI Women’s Health for sale – prices & reviews | Lazada
2. FDA Verification Portal
3. Intellectual Property Center, 28 Upper McKinley Rd.
4. Omilay or Qiumi Whey Protein – Are They Any Good?
5. www.lazada.com.ph