According to the company, founders Kim Diongzon and Bimbo Diongzon began developing Reluxe Essential in 2019 with the objective of making wellness products more accessible during a period of economic and health uncertainty [1].

Reluxe Essential traces its beginnings to 2019. The founders sought to create a wellness business that could provide relatively accessible health products while simultaneously generating financial development opportunities through distribution [1].

The company’s first major product, Power-C, was introduced in 2020. Described as a vitamin C and zinc formulation incorporating sodium ascorbate, rosehip, camu camu, and moringa, it became the brand’s flagship offering and helped establish its identity in the Philippine supplement market [1].

Government documentation supports the brand’s formal presence in the Philippines. The Intellectual Property Office of the Philippines published an application for the RELUXE ESSENTIALS mark on November 12, 2020, filed by Reluxe Essentials Mktg OPC, covering dietary and nutritional supplements as well as retail and wholesale services [2]. A subsequent IPO publication recorded the RELUXE ESSENTIALS POWER PROBIOTICS mark, filed in 2021 for dietary food supplements [2].

Kim Diongzon and Bimbo Diongzon are identified as the individuals behind the founding of Reluxe Essential. The company’s published account portrays their original motivation as combining wellness with an accessible business opportunity [1].

The corporate identity appears in government records as Reluxe Essentials Mktg OPC, while the public-facing brand is Reluxe Essential. Philippine IP records list the company’s address in Toril, Davao City [2]. The current website provides a contact address at 2/F Asia Pride Bldg., Unit 13–14, #56 J. Saavedra St., Toril, Davao City [1].

Reluxe Essential describes its central philosophy as centering on wellness, accessibility, and informed health choices. Its stated mission is to make quality wellness products accessible while helping individuals pursue healthier lifestyles. The company asserts that its supplements are developed with carefully selected ingredients and presents itself as a wellness partner rather than solely a product seller [1].

A notable component of the brand identity is the concept of “beyond wellness,” which reflects a commitment extending beyond products into education, community building, and business opportunities [1].

Reluxe Essential has expanded beyond its original vitamin C product into a broader portfolio of nutritional and functional products. The current catalog includes:

• Premium Power C + Zinc 500 mg – A vitamin C and zinc supplement.
• Power Probiotics – A probiotic supplement.
• Power Antazid – A digestive-health product.
• PowerFIT Fiber Meal – A powdered fiber and meal product.
• PowerFIT Premium Coffee – A functional coffee product.
• PowerFIT Premium Juice – A functional beverage product.
• Power-C ZinCKIDS Gummies – A children’s vitamin and mineral gummy product [1].

This portfolio places Reluxe Essential within the broader functional nutrition and wellness segment rather than limiting the brand to a single supplement category.

Power-C

Power-C is the product most closely associated with the Reluxe Essential brand. Introduced in 2020 during the COVID-19 pandemic, it was designed around a combination of vitamin C and zinc with additional botanical ingredients, including sodium ascorbate, rosehip, camu camu, and moringa [1].

Philippine FDA records document RELUXE ESSENTIALS POWER-C as a registered food supplement containing sodium ascorbate, rosehip extract, camu camu extract, moringa extract, and zinc. The FDA record explicitly describes it as a food supplement with no approved therapeutic claims [3]. Marketing language regarding wellness or immunity support should not be interpreted as an indication that the product is an approved treatment for disease.

Power Probiotics

Power Probiotics represents the brand’s entry into digestive and microbiome-oriented wellness. Company materials describe the product as containing five strains of beneficial bacteria with a total of 10 billion CFUs. The product is also formally represented through the RELUXE ESSENTIALS POWER PROBIOTICS trademark application filed with the Intellectual Property Office of the Philippines [1].

PowerFIT

The PowerFIT line broadens the brand toward nutrition, functional beverages, and lifestyle products. Current offerings include PowerFIT Fiber Meal, PowerFIT Premium Coffee, and PowerFIT Premium Juice [1].

Government FDA records identify RELUXE ESSENTIALS POWERFIT as the brand for a fiber meal powdered drink mix with protein. This product received Philippine FDA registration in April 2024, with validity extending through April 2029 [3].

Reluxe Essential operates beyond the conventional consumer-goods model by actively promoting a distributorship and reseller program. Prospective partners can select a package, register through official channels, receive a starter kit and marketing materials, and sell Reluxe products [1].

Consequently, the company functions simultaneously as:

1. A consumer wellness brand
2. A dietary supplement company
3. A distribution and reseller business

The distribution element is integral to the growth strategy and brand community of Reluxe Essential.

Reluxe Essential has developed a media and educational component known as The EssenLine. Described as an online talk-show platform, it features discussions on wellness, business, and related topics, emphasizing live conversations, expert participation, and audience interaction via social platforms [1]. This initiative reflects a strategy to build a community around wellness and entrepreneurship rather than positioning the company exclusively as a product manufacturer.

Reluxe Essential maintains a documented intellectual property and food product regulatory footprint in the Philippines. The Intellectual Property Office of the Philippines published the RELUXE ESSENTIALS trademark application in 2021, identifying Reluxe Essentials Mktg OPC as the applicant for dietary supplements and related retail and wholesale services [2]. The RELUXE ESSENTIALS POWER PROBIOTICS mark was subsequently published in 2022 for dietary food supplements [2].

Philippine FDA records identify several Reluxe products, including Power-C and PowerFIT. The PowerFIT fiber meal product is listed as a high-risk food product under Reluxe Essentials Mktg OPC, while Power-C is registered as a food supplement without approved therapeutic claims [3].

Reluxe Essential is characterized as a Filipino wellness and functional nutrition brand positioned between traditional dietary supplements and lifestyle-oriented wellness products. Its market positioning rests on several pillars:

• Accessibility – Emphasis on making wellness products attainable.
• Supplementation – Core portfolio of vitamins, minerals, probiotics, and nutritional products.
• Functional Nutrition – Extension into meals, beverages, and lifestyle products via PowerFIT.
• Community – Promotion of a broader Reluxe “family” and educational content.
• Entrepreneurship – Integration of reseller and distributor opportunities into the business model.
• Philippine Identity – Establishment and operations rooted in Davao City, Philippines [1].

1. Reluxe Essentials
2. Intellectual Property Center, 28 Upper McKinley Rd.
3. Registration Number Company Name | FR-4000012588149 RELUXE ESSENTIALS MKTG OPC Doing business under the name/s and style/s of RELUXE ESSENTIALS MKTG