About Roborobo
ROBOROBO Co., Ltd. (Korean: 로보로보) is a South Korean educational technology (EdTech) company specializing in robotics, coding, artificial intelligence (AI), STEAM education, and educational hardware. The company develops robot kits, programming platforms, curricula, and teacher training programs designed for learners ranging from preschool children to university students and adult learners. Its mission is to make robotics and coding accessible to everyone while fostering creativity, computational thinking, and problem-solving skills.1
Overview
| Item | Information |
|---|---|
| Company Name | ROBOROBO Co., Ltd. |
| Native Name | 로보로보 |
| Industry | Educational Technology (EdTech), Robotics Education |
| Founded | 29 May 2000 (current listed company structure established after a 2017 merger)2 |
| Headquarters | Gangbuk-gu, Seoul, South Korea |
| Founder / Leadership | Led by CEO Choi Young Suk3 |
| Business | Educational robots, coding platforms, AI education, STEAM curriculum |
| Markets | South Korea and international education markets |
| Official Website | ROBOROBO |
History
ROBOROBO was established in 2000 with the objective of introducing robotics into education rather than focusing solely on industrial robotics. From its early years, the company developed educational robot kits and programming curricula for schools.
As coding education became increasingly important worldwide, ROBOROBO expanded into coding education, AI education, drone education, physical computing, STEAM learning, and teacher certification and training.
In 2017, the company became publicly listed in South Korea after merging with a special-purpose acquisition company (SPAC), while continuing business under the ROBOROBO name.4
Vision
ROBOROBO’s vision is to create a world where anyone can learn coding, build robots, utilize artificial intelligence, and create new technologies. Rather than training only robot engineers, the company aims to provide technology education for learners of all ages, encouraging creativity, innovation, and lifelong learning.
Educational Philosophy
The company’s educational philosophy emphasizes creative thinking, logical reasoning, computational thinking, problem-solving, hands-on experimentation, and project-based learning. Students learn by designing, assembling, programming, testing, and improving robots instead of relying solely on classroom lectures.5
Products
ROBOROBO develops a broad ecosystem of educational products.
Educational Robot Kits
Its robot kits teach mechanical assembly, electronics, sensors, motors, programming, and artificial intelligence. Many kits are modular, allowing students to construct multiple robot models.
Coding Platforms
Students program robots using block-based coding, Scratch-compatible programming, physical computing, AI programming, and sensor integration. The curriculum progresses from beginner to advanced levels.
AI Education
Recent educational content includes machine learning fundamentals, AI applications, computer vision, smart robotics, and data processing. The aim is to introduce AI concepts through practical robotics activities.6
STEAM Education
ROBOROBO integrates science, technology, engineering, arts, and mathematics. Students complete interdisciplinary projects combining engineering, coding, mathematics, and creativity.
Major Product Lines
Among the company’s well-known educational platforms are:
UARO
Designed primarily for young children, UARO features screen-free coding, simple robot assembly, a step-by-step curriculum, and preschool education support. The platform emphasizes intuitive learning without requiring a computer.7
ROBO KIT
One of ROBOROBO’s flagship educational systems, ROBO KIT features modular construction, sensors, motors, block programming, and a progressive learning curriculum. According to the company, it has been widely adopted in Korean schools.
RO-E
RO-E is a robot platform supporting both unplugged and computer-based programming. Educational features include Scratch programming, infrared sensors, color sensors, LEDs, and interactive educational stories. It is designed for learners transitioning into more advanced robotics and coding.8
Educational Programs
ROBOROBO develops complete educational solutions including student textbooks, teacher manuals, classroom activities, online learning materials, coding competitions, robotics competitions, teacher certification, and instructor training. The company also publishes educational books and customized curricula for schools and institutions.
International Expansion
ROBOROBO supplies educational platforms to schools and institutions in multiple countries. Its international activities include educational partnerships, local distributors, curriculum localization, robotics education centers, and teacher training. The company has expanded into markets across Asia and other regions through local partners, including Taiwan.9
Target Users
ROBOROBO’s products are designed for preschool students, elementary school students, middle school students, high school students, university students, adult learners, teachers, and educational institutions.
Core Technologies
The company’s educational ecosystem includes robotics hardware, coding software, embedded systems, sensors, wireless communication, AI education tools, physical computing, and curriculum development.
Teaching Method
ROBOROBO follows a hands-on learning cycle:
- Build the robot
- Program its behavior
- Test functionality
- Identify problems
- Improve the design
- Complete practical projects
This approach emphasizes experiential learning and engineering design.
Educational Impact
ROBOROBO supports the growing emphasis on digital literacy by helping learners develop coding skills, robotics knowledge, engineering thinking, computational thinking, creativity, collaboration, communication, and problem-solving. Its programs align with global trends in STEM and AI education.10
Recognition
ROBOROBO is recognized within South Korea’s educational robotics sector and participates in industry exhibitions and educational initiatives. The company has promoted robotics education through products, competitions, and collaborations with schools and educational organizations.11
See Also
- Educational robotics
- STEAM education
- Coding education
- Physical computing
- Artificial intelligence in education
Summary
ROBOROBO is a South Korean EdTech company focused on robotics and coding education. Since its founding in 2000, it has evolved from an educational robot manufacturer into a comprehensive provider of STEM and AI learning platforms. Its offerings combine modular robot hardware, programming environments, structured curricula, and teacher support to deliver hands-on learning experiences for students of all ages, with the goal of making technology education accessible and fostering creativity, computational thinking, and innovation.12
References
- 로보로보
- 목 차
- ROBOROBO – Korea Association of Robot Industry
- 教學理念 – 關於我們 – 台灣樂博樂博機器人教育
- RoboRobo|あらゆるシステムやクラウドサービスをつなぎ作業を自動化するRoboRobo
- 關於我們 – 關於我們 – 台灣樂博樂博機器人教育
- RoboRobo|あらゆるシステムやクラウドサービスをつなぎ作業を自動化するRoboRobo
- RoboRobo|あらゆるシステムやクラウドサービスをつなぎ作業を自動化するRoboRobo
- 로보로보
- – – Korea Association of Robot Industry
- Roborobo Co., Ltd. | LinkedIn
- tradekorea.com





