Rodeo Junior is an Indonesian children’s apparel brand operated by PT Turangga Kertakencana, a Jakarta-based retail company. The label focuses on contemporary, affordable fashion for boys and girls, distributing its products through a combination of physical stores and online marketplaces.[1]

Rodeo Junior is associated with PT Turangga Kertakencana (TKK), an Indonesian apparel retailer established in 1989. According to the company’s public profile, the first Rodeo Junior store opened in Jakarta that same year. TKK subsequently developed a nationwide retail network and expanded its portfolio of children’s fashion brands.[2]

The company describes itself as an apparel-retail business whose brands include Rodeo, Rodeo Junior, and That’s Donald. Its stated principles are creativity, product quality, and customer satisfaction, with an emphasis on combining contemporary fashion with accessible pricing.

Publicly reported outlet counts vary across sources. The company’s LinkedIn profile states there are more than 150 outlets, while a Jobstreet company profile describes the network as having 200+ outlets. These figures should be treated as approximate rather than definitive current store counts.[9]

Rodeo Junior primarily occupies the mass-market to mid-market children’s fashion segment. Its value proposition centres on providing fashionable, wearable clothing for children at relatively accessible price points.

The parent company identifies four major principles behind its retail proposition:

1. Fashion First — keeping products aligned with contemporary fashion trends.
2. Comfort — using materials intended to be comfortable and suitable for children.
3. Affordable — making fashionable children’s clothing accessible to a broad consumer base.
4. Customer Satisfaction — emphasizing a positive shopping experience and repeat customers.[4]

This positioning distinguishes Rodeo Junior from luxury children’s fashion labels; the emphasis is less on exclusivity and more on fashionability, practicality, variety, and price accessibility.

Rodeo Junior offers a broad children’s clothing assortment rather than specializing in a single garment category.

Boys

The boys’ range includes:

• T-shirts
• Polo shirts
• Casual shirts
• Long-sleeve shirts
• Shorts
• Trousers
• Chinos
• Jeans
• Cargo pants
• Jackets
• Sweaters and outerwear

Current catalogues feature items such as denim shirts, cargo shorts, jeans, polo shirts, and jackets.[3]

Girls

The girls’ range is similarly extensive and includes:

• T-shirts
• Blouses and shirts
• Dresses
• Maxi dresses
• Skirts
• Maxi skirts
• Culottes
• Jeans
• Cargo trousers
• Jackets
• Cardigans
• Sweaters
• Vests and other fashion pieces

The official store lists hundreds of girls’ products, including denim flare jeans, maxi dresses, shirts, culottes, and seasonal collections.[5]

Rodeo Junior’s aesthetic generally combines casual children’s fashion with contemporary adult-fashion influences. Recurring elements include denim, checked shirts, stripes, polos, cargo silhouettes, and graphic T-shirts.

The brand also makes extensive use of character and licensed-style graphics, particularly in collections associated with characters such as Donald Duck and Daisy Duck. Retail listings show numerous Donald Duck products alongside Rodeo Junior’s proprietary designs.[6]

For girls, the assortment encompasses a wider range of silhouettes, from casual T-shirts and denim to dresses, skirts, cropped sweaters, and fashion-oriented pieces. Current collections also include products associated with Ariel and Snow White.[7]

Retail descriptions of Rodeo Junior emphasize materials suitable for everyday wear. ZALORA’s brand description highlights cotton-based products, describing the denim assortment as lightweight and comfortable, while noting that T-shirts use cotton intended to avoid excessive heat.[8]

The company’s stated mission similarly places comfort and safe, suitable materials alongside fashion and affordability.

Rodeo Junior Girl functions as the fashion-oriented girls’ line within the broader Rodeo Junior offering. Public company information lists Rodeo Junior Girl separately alongside Rodeo Junior and That’s Donald, while retail catalogues use the RJG designation on numerous girls’ products.

This line allows the brand to cover both basic children’s clothing and trend-conscious pieces such as dresses, flare denim, culottes, skirts, cropped sweaters, and fashion outerwear.

That’s Donald is another children’s brand associated with PT Turangga Kertakencana. It frequently appears alongside Rodeo Junior products, particularly in character-themed collections.

Within the company’s portfolio, Rodeo Junior serves as the broader children’s fashion label, while That’s Donald is strongly associated with Donald Duck and character-driven apparel. Nevertheless, the two brands often appear together in retail assortments and collaborations.

Rodeo Junior employs a multi-channel retail strategy encompassing both physical and digital storefronts.

Physical Retail

The brand is distributed through a large network of retail outlets across Indonesia. Company information provides figures ranging from more than 150 to more than 200 outlets, depending on the source and date.[9]

Products are also sold through major department store channels. For example, Matahari carries Rodeo Junior Boys products, including shirts, jackets, and chinos.[4]

Online Retail

Rodeo Junior maintains an online presence through its own website and major Indonesian marketplaces. Public company information lists channels including Shopee, Tokopedia, Blibli, Lazada, and Zalora.[6]

Its official Shopee shop has a substantial following and carries both Rodeo Junior and related children’s collections. The brand also operates a Rodeo Junior Flagship Store on Blibli, featuring hundreds of products covering boys’ and girls’ apparel.[6]

Rodeo Junior’s regular listed prices generally fall within an accessible children’s fashion range, although actual selling prices vary considerably depending on the product and active promotions.

Current official store listings indicate regular prices around:

• T-shirts: roughly Rp195,000–Rp200,000 before discounts
• Shirts: roughly Rp300,000–Rp400,000
• Jeans: roughly Rp400,000–Rp560,000
• Dresses: roughly Rp400,000–Rp600,000

Large seasonal and clearance discounts are common, meaning actual purchase prices can be substantially lower.[10][11][12]

This promotional pricing aligns with the parent company’s stated goal of keeping children’s fashion affordable.

A significant component of Rodeo Junior’s product strategy involves character collaborations and themed collections. Current and recent catalogues contain products connected with:

• Donald Duck
• Daisy Duck
• Ariel
• Snow White
• Other character/theme collections
• Kidou collaborations

For example, the brand’s Blibli flagship catalogue includes KIDOU × Rodeo Junior products, such as T-shirts and hoodies, alongside Disney character collections.[6]

This strategy provides Rodeo Junior with a mix of classic children’s character appeal and conventional fashion products.

Rodeo Junior’s identity can be summarized as Indonesian children’s fashion combined with contemporary casualwear, affordability, and character-driven collections. Rather than presenting children’s clothing as miniature luxury fashion, the brand focuses on making children look modern, colourful, and coordinated while retaining practical everyday pieces such as T-shirts, jeans, shirts, and shorts.

With the parent company dating to 1989 and the first Rodeo Junior store reportedly opening that year, the brand belongs to an older generation of Indonesian children’s apparel retailers rather than being a recent digital-native fashion label.[13]

At the corporate level, Rodeo Junior is connected to PT Turangga Kertakencana, a privately held Indonesian apparel-retail company headquartered in Jakarta. The company profile identifies its industry as retail and its portfolio as including Rodeo, Rodeo Junior, and That’s Donald.[9]

Public company profiles place the organization in the 101–1,000 / 501–1,000 employee range, although such third-party estimates should not be interpreted as an exact current headcount.

Rodeo Junior maintains a substantial established presence in Indonesian children’s apparel. Its official Shopee storefront, for example, has more than 135,000 followers, while its Blibli flagship store records thousands of completed orders and hosts a large catalogue.[6]

The brand’s continued presence across department stores and multiple e-commerce platforms suggests that its primary strength lies in distribution breadth rather than reliance on a single flagship retail format.[14]

1. PT. Turangga Kertakencana | LinkedIn
2. Rodeo Junior Original ZALORA
3. Boys – New Arrivals – Rodeo Junior Store
4. RODEO JUNIOR BOYS – Matahari.com
5. Girls – New Arrivals – Rodeo Junior Store
6. Rodeo Junior Flagship Store ✅ 100% Original & Official Store Garansi Resmi Harga 2026
7. Rodeo Junior Flagship Store ✅ 100% Original & Official Store Garansi Resmi Harga 2026
8. Rodeo Junior 🔥 Terbaik – Harga Terbaru Mei 2026
9. PT. Turangga Kertakencana | LinkedIn
10. Boys – 50% Off – Rodeo Junior Store
11. Boys – 70% Off – Rodeo Junior Store
12. Boys – Clearance Sale – Rodeo Junior Store
13. Rodeo Junior Store
14. Rodeo Junior Original ZALORA