Sandugo was established in 1994 by Job Faminialagao, an avid mountaineer who sought to create footwear capable of withstanding the rugged conditions of Philippine mountains and trails. The company started as a small-scale operation manufacturing sandals for fellow hikers [1].

The brand quickly gained popularity within the local hiking and trekking community because of its emphasis on durability, comfort, and affordability. As outdoor recreation became more popular in the Philippines, Sandugo expanded beyond specialized hiking footwear into the mainstream market, appealing to consumers looking for dependable everyday sandals [1].

The name “Sandugo” comes from the Visayan word meaning “one blood.” It refers to the historic Blood Compact (Sandugo) between Datu Sikatuna of Bohol and Spanish explorer Miguel López de Legazpi in 1565, symbolizing friendship and unity. While the company shares this historic name, it is not directly related to the historical event itself [2].

Sandugo initially specialized in hiking sandals but has since diversified its product lineup, including [1]:

• Hiking sandals

• Casual sandals

• Slippers

• Outdoor and casual shoes

• Trekking backpacks

• Daypacks

• Travel bags

• Dry bags

• Outdoor accessories

• Cycling gear and apparel

• Lifestyle clothing

Many of its products are designed specifically for Philippine outdoor conditions, including tropical weather, rocky terrain, river crossings, and mountain trails [1].

Sandugo positions itself around three primary values [1]:

• Durability – Products are designed to withstand demanding outdoor environments.

• Comfort – Footwear emphasizes ergonomic construction for extended use.

• Affordability – The company aims to provide quality outdoor products at accessible prices for Filipino consumers.

Its long-standing slogan emphasizes producing footwear that is trail-tested and suited for the Philippine outdoors [1].

Sandugo is regarded as one of the leading Filipino manufacturers of sandals and slippers, particularly within the outdoor and hiking segment. The brand competes with both local and international outdoor brands while maintaining a strong identity as a homegrown company [1].

Its products are commonly used for [1]:

• Hiking

• Trekking

• Camping

• Backpacking

• Water activities

• Cycling

• Everyday casual wear

Sandugo has established a network of retail stores across the Philippines and also sells through its official online store and major e-commerce platforms [1].

Among Filipino outdoor enthusiasts, Sandugo has earned a reputation for producing long-lasting footwear suitable for tropical conditions. The brand is frequently recommended in local hiking and backpacking communities as an affordable entry point into outdoor gear, though user experiences vary by model and intended use [3].

Sandugo is headquartered in Pasig City, Metro Manila, Philippines [4].

• Philippine outdoor brands

• Hiking footwear

• Outdoor recreation in the Philippines

• The historical Sandugo (Blood Compact) between Datu Sikatuna and Miguel López de Legazpi, from which the company takes its name [2].

1. Who We Are – Sandugo

2. Sandugo

3. Local brand hiking sandals?

4. Sandugo | LinkedIn