OXGN was launched in 1996 under Golden ABC, Inc., the company behind several leading Philippine fashion brands. Originally branded as Oxygen, it was created to cater to young consumers seeking edgy, urban-inspired fashion that differed from the more mainstream casual wear available at the time. [2]

During the early 2000s, Oxygen became one of the Philippines’ most recognizable youth fashion brands through bold advertising campaigns, celebrity ambassadors, and collections influenced by music, street culture, and denim fashion. The brand received several retail and advertising awards, including recognition from the Philippine Retailers Association and the Department of Trade and Industry. [3]

In the 2020s, the brand adopted the abbreviated name OXGN, modernizing its identity while maintaining its heritage. The rebranding also reflected a broader focus on inclusive fashion and lifestyle products. [4]

OXGN is owned by Golden ABC, Inc. (GABC), one of the Philippines’ largest fashion retail companies.

Founded in 1986, Golden ABC manages multiple proprietary fashion brands, including:

• PENSHOPPE

• OXGN

• FORME

• MEMO

• REGATTA

• BOCU

The company operates more than 1,000 retail locations across the Philippines and selected Asian markets. [5]

OXGN offers a wide variety of fashion and lifestyle products, including:

• Men’s apparel

• Women’s apparel

• Denim collections

• Graphic T-shirts

• Hoodies and sweatshirts

• Jackets

• Pants and shorts

• Dresses and skirts

• Footwear

• Bags

• Caps

• Jewelry

• Eyewear

• Watches

• Fragrances

• Body sprays

• Eau de toilette

Its fragrance line includes various men’s and women’s scents sold under the OXGN branding. [6]

Today, OXGN positions itself as:

“Your destination for cool inclusive fashion.”

The brand emphasizes:

• Inclusive sizing

• Gender-inclusive collections

• Affordable everyday fashion

• Streetwear aesthetics

• Contemporary casual wear

• Collaborations with artists and pop culture properties

According to the company, OXGN aims to make fashionable clothing accessible while encouraging individuality and self-expression. [7]

OXGN’s major product lines include:

Generations

A collection of timeless wardrobe staples designed for multiple age groups and everyday wear. [8]

Premium Threads

A sports-inspired premium apparel line featuring elevated basics and performance-influenced casual wear. [9]

COED

A gender-inclusive clothing line designed with versatile silhouettes suitable for all genders. [10]

Throughout its history, OXGN has collaborated with:

• Local celebrities

• Fashion influencers

• Musicians

• Creative artists

• Entertainment franchises

The brand is known for seasonal campaigns highlighting youth culture, creativity, and modern street fashion. It also releases limited-edition collaborations featuring exclusive graphics and designs. [11]

OXGN products are available through:

• Standalone OXGN boutiques

• Department store locations

• Shopping malls across the Philippines

• Official online store

• Major local e-commerce platforms

Its nationwide retail network forms part of Golden ABC’s extensive distribution system. [12]

As a brand under Golden ABC, OXGN participates in the company’s corporate social responsibility initiatives through the GET UP program, which supports:

• Education

• Arts and culture

• Environmental sustainability

• Community development

The program has received recognition from Philippine industry organizations for its CSR efforts. [13]

• Golden ABC, Inc.

• Penshoppe

• Memo

• ForMe

• Regatta

1. About – OXGN

2. About Us | Holding Company in Cebu, Philippines | LH Paragon, Inc.

3. Generations Come Together in OXGN | Holding Company in Cebu, Philippines | LH Paragon, Inc.

4. Registration Number | NN-1000015190173

5. Registration Number | NN-1000011618356

6. OXYGN OS — From a stranger to a lifelong member

7. OXGEN Trademark of Foshan Oushijie Clothing & Accessories Co., Ltd. – Registration Number 5446844 – Serial Number 87561409 :: Justia Trademarks

8. Company Profile – OXYGEN

9. About | Oxy-Gon Industries Inc.

10. About us: what is behind Ognx Yogawear | OGNX

11. About Us – Oxygen Nutrition

12. About Us

13. CONTACT – +OXGN

14. About us — Varon PH