The Intellectual Property Office of the Philippines identifies SASSY COLORS as a registered mark associated with Unistar Asia Manufacturing Corporation. The trademark is listed under registration number 4/2010/00012736, with a registration date of April 9, 2015, in Class 3.[1]

SASSY COLORS appears to have been established in the late 2000s. Business directory listings cite January 2008 as the founding date, although this should be regarded as a secondary source claim rather than an official corporate record.[2]

By the mid-2010s, the brand was already well-established within Philippine beauty retail channels. A 2014 beauty video specifically noted the availability of SASSY COLORS products at SM Manila, while a 2015 review documented purchasing the brand’s lipstick and powder blush from an SM store makeup section.[3] This timeline places SASSY COLORS among the longer-standing locally available affordable beauty brands in the country, predating the significant expansion of Filipino indie cosmetics labels and social commerce-driven beauty trends that emerged in the late 2010s and 2020s.

The identity of SASSY COLORS centres on making colour cosmetics accessible and inexpensive. Rather than positioning itself as a prestige or professional makeup house, the brand has historically emphasised products suitable for everyday use by ordinary consumers. Archived descriptions characterise the brand as offering a broad selection of nail colours, including both classic and trend-oriented shades, alongside cosmetics described as trendy, high-quality, affordable, and enriched with vitamins and minerals.[4] The name “SASSY COLORS” reflects this focus on colour experimentation and expressive beauty.

Makeup

Makeup currently constitutes one of the brand’s largest categories. The assortment includes foundation, powder blush, cream blush, lipstick, lip crème, lip and cheek tints, tinted lip balms, lip glosses, eyeshadow palettes, brow products, and multi-use colour items. Marketplace catalogues list specific products such as the Stay All Day Skincare-Infused Foundation, Creamy Multi-use Blush Stick, Soft Matte Airy All-Over Tint, Velvet Matte Lip Creme, UltraGlossy Tinted Lip Balm, and On Fleek! Brow Gel Laminator.[3]

Blush

Blush is particularly associated with SASSY COLORS among local beauty consumers. The brand offers both powder and cream formats; the Radiant Glow Powder Blush, for instance, uses luminous pigments and is marketed as buildable, with shade names including Honey Peach, Tea Rose, and Plum Velvet. Discussions within Philippine beauty communities frequently highlight these blushes for their affordability, pigmentation, and staying power. While these represent user opinions rather than controlled testing, they illustrate the brand’s grassroots popularity.[3]

Lip Products

Lip colour has long been a core component of the SASSY COLORS range. Current offerings include the Velvet Matte Lip Creme, Creamy Matte Lip Color, Stain Pretty Lip & Cheek Watery Tint, UltraGlossy Tinted Lip Balm, and Tinted Butter Balm. The Velvet Matte Lip Creme is marketed for its intense pigmentation, velvet-matte finish, comfortable wear, and moisture-rich formula.[5] Newer lip products also reflect the modern makeup-skincare hybrid trend, incorporating ingredients such as ceramides, squalane, and SPF.[3]

Eye and Brow Products

Expanding beyond traditional complexion and lip categories, SASSY COLORS now offers eye and brow makeup. Six-colour eyeshadow palettes combine three matte and three shimmer shades, while the brow range features the On Fleek! Brow Gel Laminator.[3][5]

Nail Products

Nail polish remains one of the most historically significant categories for SASSY COLORS. The brand has offered traditional nail polish, frosted finishes, duo-chrome and two-toned colours, nail-art products, gel polish, and breathable formulas. Current listings feature dozens of colour variations, underscoring the importance of variety to the brand’s nail business.[3]

Additionally, SASSY COLORS has introduced breathable, vegan, and cruelty-free nail polish marketed as “21-Free.” This product is described as allowing air and water permeability through the nail bed while excluding a wide range of chemicals commonly avoided in “free-from” formulations.[5] Older product descriptions for regular nail polish specifically stated the formula was free from five chemicals: DBP, toluene, formaldehyde, formaldehyde resin, and camphor.[5]

Hair Colour

Operating beyond conventional makeup, the SASSY COLORS catalogue includes professional hair colour with charts offering multiple shades.[3] This broader portfolio supports classifying SASSY COLORS as a comprehensive beauty and personal care brand rather than exclusively a cosmetics company.

A defining characteristic of SASSY COLORS is its low-price positioning. Marketplace listings typically price products in the ₱150–₱300 range, though actual prices fluctuate due to promotions and platform discounts. Recent listings have shown lip products around ₱200, blush around ₱220, and foundation between ₱200 and ₱300.[3]

Historically, the brand’s affordability was even more pronounced. A 2015 review reported purchasing SASSY COLORS powder blush for ₱110, and local beauty community discussions continue to describe the products as inexpensive or “sulit” (good value for money).[3] This pricing strategy situates SASSY COLORS firmly within the mass-market and budget-friendly segment, making it particularly accessible to students, first-time makeup users, and consumers wishing to experiment with colour without significant financial outlay.

SASSY COLORS has traditionally maintained a presence in Philippine brick-and-mortar retail, including SM-related channels, though modern distribution has increasingly shifted toward e-commerce.[3] Today, the brand holds a substantial position on local online marketplaces. Its Shopee storefront displays tens of thousands of followers and a large catalogue spanning makeup, nail, and hair products.[3]

The brand is also present on TikTok Shop Philippines, where individual products carry Philippine-origin information and cosmetic notification numbers.[3][5] This transition from department store counters to marketplace commerce mirrors the broader transformation of the Philippine beauty retail landscape.

SASSY COLORS products appear in the Food and Drug Administration (FDA) of the Philippines cosmetic notification database. For example, the FDA record for Sassy Colors Stay All Day Powder Blush identifies the brand as SASSY COLORS and the manufacturer as Unistar Asia Manufacturing Corporation. The record lists multiple variants, including Earth Red, Rosy Tan, Sunset Rose, Dusty Mauve, Burnt Coral, Roasted Peach, Slow Burn, Souffle Pink, and Pink Mallow.[6]

Individual products sold via TikTok Shop similarly display Philippine FDA cosmetic notification numbers, including the Creamy Multi-use Blush Stick, eyeshadow palette, lip crème, and nail products.[3][5] It is important to distinguish FDA notification or registration information from blanket claims of “FDA approval.” Cosmetic regulatory status applies to specific products and formulations, and consumers are advised to verify the current notification details for each item.[6]

SASSY COLORS primarily targets consumers seeking affordable everyday makeup, trend-oriented colours, beginner-friendly cosmetics, accessible nail products, and shades suited to Filipino and Asian skin tones. The price point makes the brand particularly relevant to younger and budget-conscious Filipino consumers, although its extensive product range appeals to a wider demographic interested in experimentation without high financial commitment.

Within the Philippine beauty community, SASSY COLORS has developed a reputation as an affordable, underrated, or “sulit” local option. Community feedback frequently highlights the blushes, which users describe as pigmented, reasonably long-lasting, and inexpensive, though individual experiences vary by shade and skin type.[3] Older beauty reviews similarly praised the brand’s pricing and colour selection.[3]

Unlike major multinational cosmetics companies or the largest contemporary Philippine beauty brands, SASSY COLORS does not possess significant international visibility. Its strength lies primarily in local accessibility and value.

The assortment of SASSY COLORS has evolved significantly over time. In its earlier years, the brand was strongly associated with inexpensive nail polish, lip colour, and basic makeup available through physical retail. It subsequently expanded into a wider cosmetics portfolio covering complexion, blush, lips, eyes, and brows.

Recent launches increasingly incorporate contemporary beauty trends, including skincare-infused makeup, SPF protection, ceramides, squalane, multi-use formats, cream-to-powder textures, vegan and cruelty-free nail products, and “free-from” formulations.[3] For example, the Tinted Butter Balm combines lip colour with SPF 50+ PA++++, while the UltraGlossy Tinted Lip Balm incorporates ceramide and squalane.[3] This trajectory indicates a shift from a purely inexpensive colour-cosmetics brand toward a more contemporary accessible beauty ecosystem.

Documentary evidence links SASSY COLORS directly to Unistar Asia Manufacturing Corporation. Both the Philippine trademark record and FDA cosmetic notifications identify Unistar Asia Manufacturing Corporation as the entity associated with the brand.[1][6] While publicly available information regarding the corporate structure of Unistar Asia is limited compared to consumer-facing brand data, it remains a critical component of the SASSY COLORS corporate background.

SASSY COLORS is defined by five key characteristics:

1. Filipino market roots: Present in Philippine beauty retail since at least the 2010s, with origins tracing back to the late 2000s.[2][3]
2. Affordability: Low pricing is central to its competitive proposition.
3. Colour variety: A wide range of nail polish and makeup shades forms a core part of the brand identity.
4. Broad beauty portfolio: Coverage extends across makeup, nails, and hair colour rather than focusing on a single category.
5. Adaptation to trends: Newer products incorporate skincare ingredients, SPF, multi-use formats, and vegan or “free-from” positioning.[3]

As of 2026, SASSY COLORS remains an active Philippine beauty brand with a substantial online retail presence. Its Shopee storefront lists a wide assortment of products and has amassed over 85,000 followers, while products are also available through TikTok Shop.[3] The current assortment suggests the brand continues to compete primarily through affordability, product variety, and trend-responsive releases, rather than attempting to position itself as a luxury or prestige label.

1. Microsoft Word – REGISTERED_20160322
2. Sassy Colors | 0917 833 9348 | Lungsod Quezon
3. NEW & AFFORDABLE Makeup! (Sassy Colors) First Impressions – saytiocoartillero – YouTube
4. Sassy Colors, Valenzuela (2026)
5. (New Packaging) Sassy Colors Velvet Matte Lip Creme – Long Lasting, – TikTok Shop Philippines
6. Registration Number Product Name | NN-1000012993290 SASSY COLORS STAY ALL DAY PWDER BLUSH