SJCAM was established in 2010 in Shenzhen, China’s leading technology and electronics manufacturing hub. The company entered the action camera market during the rapid growth of compact sports cameras and focused on producing feature-rich devices at significantly lower prices than competing premium brands.

Over the years, the company expanded its product portfolio while improving image quality, stabilization, wireless connectivity, and waterproof capabilities.

Key milestones

• 2010 – SJCAM founded in Shenzhen.

• 2014 – Annual worldwide sales surpassed 800,000 units.

• 2015 – Registered trademarks in approximately 180 countries and obtained nearly 40 product patents.

• 2016 – Expanded international distribution and partnered with major European retailers.

• 2018 – Established distributors in over 70 countries.

• 2020 – Grew its online community to over one million followers.

• 2024 – Released the SJ20, promoted as the world’s first dual-lens action camera. [1]

SJCAM manufactures a range of consumer imaging devices, including:

Action Cameras

The company’s primary product category includes compact action cameras designed for:

• Cycling

• Motorcycling

• Hiking

• Diving

• Skiing

• Surfing

• Travel

• Vlogging

• Dash camera use

Many models feature:

• 4K video recording

• Electronic Image Stabilization (EIS)

• Waterproof housings

• Wi-Fi connectivity

• Touchscreen displays

• Time-lapse recording

• Slow-motion video

• Loop recording

• Voice control (selected models)

Popular series include:

• SJ4000 Series

• SJ5000 Series

• SJ6 Legend

• SJ8 Series

• SJ10 Series

• C100/C110/C200/C300 Series

• SJ20

• SJ30

Dash Cameras

SJCAM also produces vehicle dash cameras intended for:

• Cars

• Motorcycles

• Commercial vehicles

These typically include:

• Loop recording

• Parking monitoring

• Wide-angle lenses

• Night recording

Body Cameras

Some models are intended for:

• Security personnel

• Law enforcement

• Industrial workers

• Field inspection

Features may include:

• Long recording times

• Infrared night vision

• High-capacity batteries

Accessories

SJCAM sells a large ecosystem of accessories including:

• Waterproof cases

• Helmet mounts

• Bicycle mounts

• Motorcycle mounts

• Chest straps

• Tripods

• Selfie sticks

• External microphones

• Remote controls

• Batteries

• Chargers

• Carrying cases

Across its product lineup, SJCAM incorporates technologies such as:

• Electronic Image Stabilization (EIS)

• Six-axis gyroscope stabilization

• Dual-band Wi-Fi

• Mobile app connectivity

• USB-C charging

• External microphone support

• HDR recording

• Loop recording

• Motion detection

• Time-lapse photography

• Burst photography

• Live preview via smartphone

Recent flagship models also feature:

• Dual-lens imaging

• Improved low-light performance

• AI-assisted stabilization

• Larger touchscreen displays

• Higher-resolution video modes (including advertised 8K recording on the SJ30). [2]

SJCAM provides a companion mobile application that allows users to:

• Connect via Wi-Fi

• Preview live video

• Control camera settings remotely

• Download photos and videos

• Update firmware

• Share media directly to social platforms

Firmware updates are released periodically to improve stability and add features.

SJCAM is widely regarded as a budget-friendly alternative to premium action camera brands. Rather than competing solely on cutting-edge imaging performance, the company emphasizes:

• Affordable pricing

• Rich accessory bundles

• Ease of use

• Broad product selection

Its products are popular among:

• Hobbyists

• Cyclists

• Motorcyclists

• Travelers

• Beginner vloggers

• Outdoor enthusiasts

According to the company, SJCAM products are available in over 100 countries and regions, supported by a worldwide distributor network and online sales channels. The brand reports:

• More than 3 million global followers

• Over 6 million cumulative product sales

• Trademark registrations in around 180 countries [3]

SJCAM competes in the consumer action camera market with brands including:

• GoPro

• DJI (Osmo Action series)

• Insta360

• AKASO

• Wolfang

• Apexcam

Compared with these brands, SJCAM generally focuses on delivering competitive features at lower price points.

SJCAM has built a reputation for offering good value for money, particularly among users seeking affordable action cameras for casual or recreational use. Independent reviews commonly praise its pricing and included accessories, while noting that image quality, stabilization, software, and low-light performance may not consistently match higher-end competitors. [2]

According to the company, SJCAM’s mission is to make high-quality imaging technology accessible to outdoor enthusiasts and content creators by delivering reliable, feature-rich cameras at competitive prices. [3]

SJCAM has grown from a Shenzhen-based startup into a globally distributed action camera brand known for its emphasis on affordability and practicality. While it competes in a market dominated by premium manufacturers, the company has established a strong presence among budget-conscious consumers through a combination of accessible pricing, broad accessory support, and continual product development. [1]

1. About Us – Brand Introduction – SJCAM

2. A budget action cam maker you’ve probably never heard of just took on GoPro and DJI with an affordable, dual-lens 8K model that looks very tempting – but the specs ring alarm bells for me

3. About Us – Brand Introduction – sjcamstores