About skihotar
SKIHOTAR is a computer hardware brand primarily associated with memory modules (RAM), solid-state drives (SSDs), and other computer peripherals. In the Philippines, the brand has established significant visibility within the local PC component market, with products available through major e-commerce platforms and specialized retailers such as EasyPC and Shopee.[1]
Trademark records indicate that the SKIHOTAR name covers a range of electronic goods including memory expansion cards, solid-state drives, networking equipment, audio equipment, batteries, and chargers.[2] While international trademark filings link the name to Chinese semiconductor and digital technology companies, Philippine intellectual property records identify INVISION IT DISTRIBUTION CORP. as the local applicant for the SKIHOTAR mark.[3]
Overview
| Information | Details |
|---|---|
| Brand | SKIHOTAR |
| Industry | Computer hardware / Consumer electronics |
| Main products | RAM, SSDs, and computer peripherals |
| Major product categories | DDR3/DDR4 memory, SATA SSDs |
| Market presence | Philippine PC hardware retail and e-commerce |
| Trademark classification | Class 9 – Electronic/computer equipment |
| Philippine trademark applicant | INVISION IT DISTRIBUTION CORP. |
| Associated Chinese trademark records | Shenzhen-based technology companies |
| Market positioning | Budget and value-oriented computer components |
History and Trademarks
Publicly available trademark records demonstrate that the SKIHOTAR name has been applied to computer and electronic products for over a decade.
A Chinese trademark registration (No. 15597067) was filed on 29 October 2014, covering computer peripherals, navigation equipment, networking equipment, headphones, speakers, electrical connectors, batteries, and chargers. This mark was registered in 2015.[2] A subsequent Chinese registration (No. 50023900) was filed on 24 September 2020, specifically listing memory expansion cards, solid-state drives, computer peripherals, networking equipment, headphones, speakers, batteries, and chargers; this mark was registered in 2021.[2]
In the Philippines, the Intellectual Property Office published a trademark application for SKIHOTAR filed on 16 October 2020 by INVISION IT DISTRIBUTION CORP., based in Quiapo, Manila. This application covered computer hardware and peripherals including RAM, SSDs, modems, routers, computer cables, DVD-ROMs, CPUs, and processors.[3] These records confirm that SKIHOTAR was formally positioned as a computer hardware brand in the Philippine market by 2020.
Products
SKIHOTAR’s current product portfolio in the Philippines focuses primarily on PC memory and storage devices.
RAM
The brand offers various generations and configurations of computer memory, including:
- DDR3 desktop memory
- DDR4 desktop memory
- DDR4 SO-DIMM memory for laptops
- 1600 MHz DDR3 modules
- 2666 MHz DDR4 modules
- 3200 MHz DDR4 modules
- 4 GB and 8 GB capacities
Philippine retailers list SKIHOTAR DDR4 memory in both 2666 MHz and 3200 MHz configurations. For example, EasyPC has listed an 8 GB 3200 MHz DDR4 module featuring an aluminum-alloy heat sink.[4] These memory products are widely available through marketplace sellers for both desktop and laptop applications.[1]
Solid-State Drives
SKIHOTAR also markets 2.5-inch SATA SSDs, notably the A320 series. Retail listings indicate availability in the following capacities:
- 120/128 GB
- 240/256 GB
- 480/512 GB
These drives are generally marketed as SATA III storage solutions for desktop PCs and laptops.[1] The inclusion of solid-state drives in the brand’s product lineup is further corroborated by trademark classifications that explicitly list SSDs among covered goods.[2]
Market Positioning
SKIHOTAR occupies the entry-level to value-oriented segment of the PC component market. Rather than competing with enthusiast-grade or high-end specifications, the brand focuses on conventional components such as DDR3/DDR4 memory and SATA SSDs. Philippine retailers typically market these products at accessible price points, making them relevant for budget PC builders, office computers, older system upgrades, entry-level gaming rigs, and users seeking cost-effective RAM or SSD replacements.[1]
Presence in the Philippines
The Philippines represents a key market where SKIHOTAR has achieved noticeable retail visibility. The brand is present across multiple sales channels, including:
- Specialized computer retailers like EasyPC[4]
- Online PC component stores
- Shopee and Lazada marketplace sellers[1]
- Independent computer shops
Search results on Philippine e-commerce platforms yield numerous listings for SKIHOTAR RAM and SSDs sold by local vendors. While public sources do not establish that the brand originated in the Philippines, the local market remains a significant part of its observable consumer presence.
Corporate Identity and Brand Ownership
Available trademark records do not provide a singular corporate founding narrative. Different registrations identify different applicants over time. The 2014 Chinese registration lists Shenzhen Musen Semiconductor Digital Technology Co., Ltd. as the applicant, while the 2020 registration identifies Shenzhen Jihong Semiconductor Co., Ltd.[2] Conversely, Philippine IP records name INVISION IT DISTRIBUTION CORP. as the local applicant.[3]
Consequently, SKIHOTAR cannot be definitively attributed to a single company without additional corporate documentation, nor should it be described exclusively as a Filipino brand. It is most accurately characterized as a computer component brand marketed through retailers and distributors, with trademark activity spanning both China and the Philippines.
Product Quality and Reputation
SKIHOTAR’s reputation is largely tied to its role as a provider of low-cost PC upgrade components. Retail listings often emphasize compatibility with mainstream desktop and laptop systems, and some sellers describe the memory as tested and compliant with JEDEC standards. However, these assertions are derived from seller product listings rather than independent laboratory assessments.[1]
While the brand’s availability on major marketplaces confirms commercial distribution, this presence does not necessarily imply manufacturing scale or engineering resources comparable to major semiconductor memory manufacturers. SKIHOTAR is best understood as a value-tier option for consumers prioritizing affordability over premium performance specifications.
Relationship with RAMSTA
Some marketplace listings in the Philippines combine the SKIHOTAR name with RAMSTA. Products have been described as “RAMSTA Skihotar” SSDs, and certain listings group RAMSTA, SKIHOTAR, and other brands together.[1] This suggests that consumers may encounter SKIHOTAR under varying distributor arrangements or naming conventions. However, the precise corporate relationship between SKIHOTAR and RAMSTA cannot be confirmed solely based on marketplace listings.
References
- skihotar
- [[SKIHOTAR]商标查询第09类_科学仪器商标注册列表-阿里云商标](https://tm.aliyun.com/detail/610c_50023900_9)
- Intellectual Property Center, 28 Upper McKinley Rd.
- Skihotar 8GB 1×8 3200MHz DDR4 Memory RAM – EasyPC





