The figures presented above are primarily company-reported data rather than independently audited statistics.[1]

2016 — Shima Technology founded

Shima Technology (Guangdong) Co., Ltd., the company behind SMNU, states it was established in 2016. Its initial focus was on motorcycle mounting products, specifically equipment designed to enhance riding convenience and practicality.[1]

The company’s early product philosophy addressed a specific challenge: riders increasingly need to transport smartphones, cameras, water bottles, and other equipment, but these items must remain secure despite vibration, wind, and changing road conditions.

Expansion of the product portfolio

Over time, the company expanded beyond basic motorcycle phone mounts into a broader ecosystem of riding accessories. Current product categories include:

• Motorcycle phone holders
• Sports-camera mounts
• Motorcycle water/cup holders
• Intercom holders
• Motorcycle bags
• Motorcycle gloves
• Motorcycle masks and headwear
• Ice/cooling sleeves
• Auxiliary lights
• Rear-view mirrors
• Electric heated handles
• Telescopic flagpoles
• Other motorcycle accessories[1]

The company reports having developed more than 300 products and continues to introduce new items to the market.[1]

Motorcycle phone mounts

Phone mounts constitute one of SMNU’s core product categories. These products are designed to attach smartphones to motorcycles and bicycles, allowing riders to use their devices for navigation, communication, and other purposes while riding. The range includes adjustable, anti-vibration, waterproof, and anti-theft mounting designs.[1]

Sports-camera mounts

SMNU develops mounts for action cameras and 360° cameras. The company promotes mounting solutions that allow riders to capture footage from various positions, positioning SMNU within the motorcycle content-creation market where riders use action cameras to record trips.[1]

Cup and bottle holders

Motorcycle water-bottle and cup mounting is another significant category. SMNU offers adjustable cup-holder designs intended to accommodate different bottle sizes while remaining securely attached to the motorcycle.[1]

Riding accessories

The brand has expanded into products beyond mounting hardware, including:

• Riding gloves
• Cooling/ice sleeves
• Motorcycle bags
• Protective riding accessories
• Heated grips
• Intercom mounts
• Auxiliary lighting
• Other touring and motorcycle equipment[1]

This expansion indicates that SMNU positions itself as a comprehensive motorcycle-accessory brand rather than solely a phone holder manufacturer.

Shima Technology describes itself as a professional company involved in the design, development, and production of motorcycle peripheral products. Its stated manufacturing base covers approximately 5,500 square metres.[1]

The company claims to possess more than 100 patents and certifications and states that its products are sold in more than 100 countries and regions, including North America, South America, the Middle East, Southeast Asia, and East Asia.[1]

Additionally, the company reports annual sales of approximately 5 million pieces and states that its products have reached more than 20 million users worldwide. These figures represent SMNU and Shima Technology’s own claims rather than independently verified market statistics.[1]

SMNU products are generally built around four practical requirements:

• Stability: Motorcycle-mounted equipment must remain secure despite vibration and movement.
• Convenience: Products are intended to be easy to install, remove, and adjust.
• Durability: Accessories are designed for outdoor environments and regular riding.
• Integration: Products are designed around the modern rider’s broader equipment ecosystem, including smartphones, cameras, communication devices, hydration equipment, and luggage, rather than treating the motorcycle solely as transportation.

The company’s stated mission is to make motorcycle and outdoor riding more convenient and reliable.[1]

SMNU positions itself as an international brand rather than a purely domestic Chinese one. According to Shima Technology, its products have reached 100+ countries and regions, with sales extending across Asia, North America, South America, and the Middle East.[1]

The company utilises e-commerce, social-media marketing, influencers, streamers, and key opinion leaders as part of its international growth strategy.[1] This approach is particularly relevant for SMNU, as motorcycle accessories are well-suited to online retail due to their compact size, visual demonstrability, and direct marketability to motorcycle communities.

SMNU is not the only brand associated with Shima Technology. The company states it has developed three brands:

• SMNU — principally associated with motorcycle and riding accessories.
• AOCU — another brand in the company’s portfolio, including riding equipment such as motorcycle gloves.
• UITO — another associated brand.[1]

SMNU appears in trademark records covering vehicle and motorcycle-related products. A U.S. trademark application for SMNU Pro covers products including motorcycles, bicycle water-bottle cages, vehicle laptop mounts, motorcycle parts, vehicle camera mounts, and water-bottle holders. The SMNU Pro trademark was registered in the United States in September 2024.

International trademark filings also exist for SMNU, covering various vehicle, electronic, and accessory products.[2]

Notably, a separate Philippine intellectual-property record exists for an SMNU mark filed in 2021 for vehicle-specific cellphone mounts.[3] As multiple entities may use the same mark in different jurisdictions or classes, this record should not automatically be assumed to belong to Shima Technology.

SMNU occupies a segment of the motorcycle-accessory market situated between generic accessory manufacturers and specialised riding brands. Its primary specialisation is mounting and carrying equipment:

• Motorcycle → smartphone
• Motorcycle → camera
• Motorcycle → water bottle
• Motorcycle → communication equipment
• Motorcycle → luggage/accessories

From this foundation, the brand has expanded into general riding equipment. This provides SMNU with a distinct identity as a provider of technology-oriented accessories for riders rather than motorcycles themselves.

Based on its product range and corporate materials, SMNU is characterised by the following attributes:

• Practical: Products address specific problems encountered by riders.
• Technology-oriented: Smartphones, action cameras, and communication equipment are prominent in the portfolio.
• Rider-focused: The company targets motorcycle, bicycle, and outdoor enthusiasts.
• Mass-market/global: The stated distribution footprint extends across more than 100 countries and regions.
• Product-development driven: Shima Technology emphasises patents, product development, manufacturing, and frequent new-product releases.[1]

As of 2026, SMNU’s public-facing product portfolio extends well beyond motorcycle phone holders. Its official website presents the brand as a manufacturer of a broad range of motorcycle and outdoor-riding accessories, while Shima Technology identifies SMNU as one of its principal in-house brands.[1]

Current public information indicates a strategy combining in-house product development, manufacturing, international distribution, and e-commerce marketing to establish SMNU as a global motorcycle-accessory brand.

1. SMNU – Leading Manufacturer of Motorcycle Mobile Phone Holders and Accessories
2. SMNU Trademark Application of Xingli Xia – Serial Number 79419366 :: Justia Trademarks
3. Intellectual Property Center, 28 Upper McKinley Rd.