According to the company’s official history, Sapphire Tire was established in 2005 in Carmona, Cavite, with the initial goal of providing Filipino riders with affordable tires that emphasize safety, durability, and reliability. The brand subsequently expanded its operations nationwide.[1]

Sapphire Tire traces its beginnings to 2005, when the company established a manufacturing operation in Carmona, Cavite. Its stated objective was to develop tires suited to the practical needs and road conditions encountered by Filipino motorcycle users.

The company describes its growth as evolving from a relatively small manufacturing operation into a nationwide motorcycle-tire business. Marketing materials claim that the brand has served more than one million riders and maintains a dealer network of over 100 dealers; however, these are company-reported figures rather than independently audited industry statistics.[1]

Sapphire Tire products are particularly associated with motorcycles used for daily transportation and livelihood, including delivery work and commercial tricycle operations. This focus is reflected in its slogan, “Kasama mo sa Hanapbuhay”, which translates to “your companion in making a living.”[1]

Official materials identify New World Rubber Corporation in Carmona, Cavite, as the brand’s location and manufacturing partner. Other Philippine retail descriptions identify Sapphire tires as being manufactured by Evergreen Rubber Philippines.[1][2]

Sapphire Tire is distinct as a Philippine-made motorcycle-tire marque, rather than an international passenger-car tire brand using the Sapphire name. Some marketplace descriptions advertise Sapphire products as manufactured according to Philippine market requirements and subjected to testing, though these claims are primarily from manufacturers or sellers and should not be interpreted as independent certification.[2]

Sapphire Tire currently organizes its catalog into four major categories, with the official catalog listing 26 models.[1]

Heavy Duty

The heavy-duty range is one of Sapphire Tire’s most significant market segments, aimed at motorcycles and applications involving heavier loads and commercial use. Models include:

• E701 Extreme Performance
• E702 Extreme Traction
• E703 Extreme Frontal
• E704 Extreme Endurance
• E705 Extreme Miler
• E801 Mega
• E802 Hyper
• E803 Cruiser

Sizes vary by model, covering common motorcycle and tricycle configurations.[1]

Highspeed

The Highspeed category targets conventional road motorcycles and includes:

• E707 Strength
• E712 Speed
• E713 Excellent
• E715 Dynamax
• S110 Vigor
• S111 Spiker
• S112 Pioneer
• S113 Blade

These are generally tube-type tires available in numerous sizes intended for common motorcycle wheel configurations.[1]

On/Off-Road

The dual-sport and on/off-road lineup includes:

• E708 Sports
• E709 Bizzare
• E710 Genesis
• E711 High-Lander
• E718 Super Cross
• E719 Gigantic
• E714 Durable

These products are intended for riders who utilize motorcycles on both paved roads and less-developed surfaces.[1]

Motocross

The motocross-oriented portion of the catalog consists of:

• E716 Hi-Miller
• E717 Megacross

Listed sizes include several 17- and 18-inch configurations commonly associated with small-displacement motorcycles and off-road applications.[1]

Sapphire Tire’s positioning is strongly connected to the working motorcycle segment rather than exclusively to recreational or premium performance motorcycles. Stated customer groups include:

• Daily commuters
• Delivery riders
• Commercial motorcycle users
• Tricycle operators
• Motorcycle enthusiasts
• Adventure and dual-sport riders
• Riders requiring heavy-duty tires

Marketing efforts repeatedly emphasize durability, reliability, and value, particularly for individuals whose motorcycles are essential to their livelihood.[1] This differentiates Sapphire Tire from brands that market primarily around racing technology, premium sport motorcycles, or luxury automotive applications.

The central concept behind Sapphire Tire is “practical performance at an accessible price.” Rather than presenting itself as a premium global tire manufacturer, the brand emphasizes a progression of durability, reliability, value, and meeting the specific needs of Filipino riders.

The website describes the brand as “Philippine Made” and stresses that products are developed with local riders in mind.[1] The current branding uses “Kasama mo sa Hanapbuhay” as a primary identity statement, which is relevant in the Philippine context where motorcycles are widely used for delivery, small-business activity, and commercial passenger transport.

Sapphire Tire products are sold through physical dealers and Philippine e-commerce platforms. The brand maintains an official online presence and has listings on platforms including Shopee, Lazada, and TikTok Shop. The official site also directs customers toward online purchasing channels.[1][2]

The official Sapphire store on Shopee, for example, lists multiple models including the E717 Megacross, E714 Durable, E707 Strength, E701, E801 Mega, E716 Hi-Miller, E803 Cruiser, and E708.[2]

KITAKM is a program intended to collect real-world motorcycle-tire mileage data. According to the program’s website, participating riders record mileage from actual use on Philippine roads. Sapphire Tire states that the resulting database is intended to provide credible information about tire durability and eventually support metrics such as cost per kilometer.[3]

This initiative differs from traditional tire marketing, which often focuses on specifications and subjective claims. A large real-world mileage database could provide a basis for comparing durability, although findings would require independent scrutiny to establish representativeness and reliability.

Sapphire Tire utilizes rider-oriented marketing alongside conventional product advertising. The website features “Bida & Kwento” and “Kwentong Kasambuhay” rider stories, as well as collaborations with motorcycle enthusiasts, vloggers, and riders.[1] This approach reinforces the brand’s identity as a tire for ordinary Filipino riders and working motorcycle users.

Sapphire Tire is a local Philippine motorcycle-tire brand competing in the value and mid-market segments. Its selling proposition combines Philippine manufacturing, broad motorcycle-size coverage, heavy-duty options, affordable pricing, availability through local dealers and e-commerce, and a focus on working motorcycles.

Retail listings show Sapphire tires selling at accessible price points, though prices vary substantially according to model and size.[2] Consumer awareness appears to be growing; for instance, a 2025 discussion on the Philippine motorcycle subreddit featured riders asking about Sapphire Tire as an emerging or less-familiar brand, suggesting it is not yet as universally recognized as major international tire names.[4]

Key characteristics

• Philippine-made: The company presents itself as a locally made tire brand based in Cavite.[1]
• Motorcycle-focused: The catalog is oriented toward motorcycles and related applications rather than passenger cars.[1]
• Heavy-duty applications: A significant portion of the lineup is designed for commercial motorcycles, tricycles, and load-carrying applications.
• Value-oriented: The brand emphasizes affordability alongside durability and reliability.
• Working-rider focused: The “Kasama mo sa Hanapbuhay” identity connects the product to motorcycles used as livelihood tools.
• Broad usage range: The lineup covers road, high-speed, dual-sport, motocross, and heavy-duty applications.[1]

A distinction exists between Sapphire Tire as a consumer brand and the corporate entities behind it. The Sapphire website identifies New World Rubber Corporation in Carmona, Cavite, while other commercial descriptions identify Evergreen Rubber Philippines as the manufacturer.[1][2]

The wider tire-business ecosystem includes a Power Tire brand and site associated with Sapphire Tire and the same Carmona contact information, indicating that Sapphire operates within a broader Philippine tire-manufacturing and distribution business rather than as a standalone multinational corporation.[3]

Much of the publicly available information regarding Sapphire Tire originates from the company itself or its retailers. Consequently, claims such as “most trusted,” “superior performance,” exact rider counts, and comparative durability should be treated as brand claims rather than independently verified facts.[1][2]

1. SAPPHIRE TIRE
2. SAPPHIRE TIRE E802 HYPER (6PR) – HEAVY DUTY/TRICYCLE BARAKO TMX YTX CT150 SUPREMO “TIRE SIZE 161718”
3. KITAKM Program | Sapphire Tire
4. Sapphire Tire