According to corporate disclosures, the group encompasses 24 major industrial chains and maintains 22 R&D institutions worldwide, holding more than 600 invention and utility patents.[1]

Foundation

Soundking traces its origins to 1988 when founder Wang Xianggui established the company in Ningbo. Corporate records indicate that the business initially operated from a rented abandoned medicine warehouse near Dongqian Lake with an initial investment of approximately 20,000 yuan.[1]

Early operations concentrated on audio connectors, cables, and related components. Over time, the company expanded vertically into complete audio equipment and eventually into broader audiovisual systems.

Expansion during the 1990s and 2000s

Manufacturing capabilities and product portfolios grew progressively throughout the 1990s and 2000s. In 1990, operations moved to the Wangjiatang Factory in eastern Ningbo. By 2005, the company completed the 185,000-square-meter Soundking Industrial City, marking a significant expansion of its manufacturing infrastructure.[1]

The product range eventually extended well beyond cables and connectors to include loudspeakers, mixers, amplifiers, microphones, digital musical instruments, cinema equipment, stage equipment, and other professional AV products.

International expansion

A pivotal moment in the company’s international strategy occurred in 2008 when the group acquired the British brands CADAC, Studiomaster, and Carlsbro.[1] These acquisitions provided the manufacturer with established international brands possessing historical significance in professional mixing consoles, audio equipment, and musical instruments. This move allowed Soundking to combine its manufacturing and engineering infrastructure with brands that already held international recognition.

During the 2010s, Soundking increasingly positioned itself as more than a conventional loudspeaker or pro-audio manufacturer. The company’s stated business scope now covers:

• Professional audio systems
• Loudspeakers and line arrays
• Digital mixing consoles
• Amplifiers and signal processing
• Microphones
• Digital musical instruments
• Digital cinema technology
• Conference and meeting systems
• Public-address systems
• Stage lighting
• Audio/video signal transmission
• Optical communication
• Intelligent education systems
• Immersive audio
• Intelligent audiovisual command centers
• AV system integration

Soundking reports that its portfolio contains more than 4,000 product models across numerous categories.[1] This represents a substantial shift from its original role as an audio-component manufacturer, as the company now operates as both a hardware manufacturer and an audiovisual systems integrator.

Soundking

Soundking serves as the group’s principal in-house professional audio brand. Products include loudspeakers, mixers, amplifiers, microphones, signal processors, stands, cables, and other equipment. Current systems listed by the company include the G310 three-way line-array series, FOCUS coaxial speaker series, DX20 digital mixer, CPS32 immersive-sound processor, and SK46 adaptive sound-field controller.[1]

CADAC

CADAC is a British professional mixing-console brand founded in the 1960s, known particularly for professional theatre, broadcast, and live-production consoles. Soundking acquired CADAC in 2008 as part of its international brand strategy.[1]

Studiomaster

Studiomaster is a British audio brand associated with professional mixers, amplifiers, and sound-reinforcement equipment. Soundking acquired the brand in 2008.[1]

Carlsbro

Carlsbro is a British musical-instrument amplification brand particularly associated with guitar and bass amplifiers. It became part of the Soundking group through the 2008 acquisition strategy.[1]

Soundking’s modern portfolio extends considerably beyond traditional PA equipment.

Professional Audio

The core professional-audio business includes PA speakers, line-array systems, subwoofers, power amplifiers, digital and analog mixers, microphones, audio processors, signal-management equipment, wireless/audio systems, and audio cables and connectors. Professional sound reinforcement remains one of the most recognizable aspects of the Soundking business.

Digital Mixing and Signal Processing

The company has expanded substantially into digital audio. Its catalog includes digital mixers and processors designed for recording, live sound, conference applications, and immersive-audio systems.[1] For example, the DX20 is marketed as a 20-channel compact multitrack recording digital mixer, while other products target immersive sound and adaptive sound-field applications.[1]

Digital Musical Instruments

The group participates in the musical-instrument market, including electronic and digital instruments. This provides Soundking with a broader position in the music industry compared to companies focused exclusively on installed AV or commercial sound reinforcement.

Digital Cinema

Digital cinema constitutes another significant area for the group. Soundking has developed cinema loudspeakers and digital cinema-related systems, making the company active in both entertainment audio and cinema technology.

Conference and Commercial AV

Soundking develops integrated audiovisual solutions for conference rooms, government facilities, educational institutions, corporate facilities, command centers, theatres, exhibition spaces, and public buildings. The current strategy emphasizes complete AV solutions rather than individual pieces of hardware.[1]

A distinguishing feature of modern Soundking is its emphasis on turnkey projects. Rather than simply selling speakers or mixers, the company provides services covering the entire project lifecycle: R&D, manufacturing, system design, engineering, installation, and operation and maintenance.[1]

This capability allows Soundking to participate in projects from the equipment-design stage through deployment and ongoing technical support. This business model aligns the company more closely with an AV technology and systems-integration group than a conventional equipment-only manufacturer.

Soundking states that its equipment and systems have been utilized in various major Chinese and international events and facilities. According to corporate accounts, the company has supplied or participated in projects associated with the:

• Beijing Olympic Games
• Shanghai World Expo
• Hangzhou Asian Games
• Hangzhou G20 Summit
• Xiamen BRICS Summit
• CCTV Spring Festival Gala
• Other major governmental and cultural projects

The company also reported that its audio equipment was used in guest areas at Tiananmen Square during the September 3, 2025 military parade in Beijing.[1]

R&D forms a central part of Soundking’s current identity. The company reports having 22 R&D institutions worldwide and more than 600 invention and utility patents.[1] It also operates a National Enterprise Technology Center, a national postdoctoral research station, an academician workstation, and other national and provincial technology platforms. Additionally, it has received recognition from Chinese government institutions for technological innovation and cultural-technology integration.[1]

Immersive audio is a notable area of focus. In 2023, Soundking announced that its immersive-sound technology project had been selected as one of the first technological innovation centers recognized by China’s Ministry of Culture and Tourism.[1]

Soundking has become one of China’s prominent professional-audio manufacturers and has developed an international presence through exports, overseas brands, and international trade. The company states that it ranked 14th among the world’s top 225 professional audio and musical-instrument companies in a ranking by the international industry publication Music Trades.[1]

Earlier profiles reported that Soundking ranked 51st in 2012 and 28th in 2017, illustrating a reported rise in industry rankings over that period.[1] These rankings should be understood within the context of the specific methodology and publication involved rather than as a universal market-share metric.

Soundking uses the English slogan “World’s Sound of Nature” and currently describes its positioning as “Redefining AV Solutions with Intelligence and Innovation.”[1] Strategic direction has increasingly moved toward intelligent audiovisual technology, integrated systems, and technological innovation rather than conventional audio hardware alone.[1]

The company identifies six elements of its corporate culture:

• People-oriented
• Filial piety
• Family
• Patriotism
• Learning
• Gratitude

These are presented as part of the internal corporate culture rather than product-positioning statements.[1]

Soundking’s development illustrates a trajectory common among major Chinese electronics manufacturers: beginning with components and manufacturing, moving into complete products, and subsequently expanding into technology development and system integration. In Soundking’s case, this progression can be summarized as: audio components → professional audio equipment → international brands → integrated AV systems → intelligent AV technology.

This evolution is relevant when evaluating the company today. Soundking is no longer simply a manufacturer of budget PA equipment; its business encompasses professional-grade products, large-scale AV engineering, and increasingly sophisticated digital and immersive-audio technologies.

Soundking’s international strategy comprises several components. First, it exports its own Soundking-branded equipment. Second, it maintains and develops internationally recognized brands such as CADAC, Studiomaster, and Carlsbro. Third, it presents itself as an OEM/ODM and technology-manufacturing partner. Finally, its systems-integration business allows it to compete for large institutional and commercial AV projects.[1]

This combination gives the group a distinct position spanning the spectrum from individual accessories and components to complete audiovisual infrastructure.

Soundking is significant in the development of China’s professional-audio manufacturing sector. Its history mirrors the broader transformation of Chinese audio manufacturing from component production and OEM work toward proprietary brands, R&D, and complete technology solutions.

The company has also engaged with international industry events. For example, Soundking has maintained a presence at NAMM, with president Wang Xianggui giving an oral-history interview through the National Association of Music Merchants in 2025. NAMM describes him as the president of Soundking and identifies the company as a China-based professional-audio manufacturer.

• 1988 — Soundking is founded in Ningbo.
• 1990 — The company moves to its Wangjiatang factory.
• 2005 — Soundking Industrial City is completed.
• 2008 — Soundking acquires CADAC, Studiomaster, and Carlsbro.
• 2012 — The company reports a ranking of 51st among the world’s top 225 professional audio and musical-instrument companies.
• 2017 — The company reports rising to 28th.
• 2023 — Soundking celebrates its 35th anniversary and announces further investment in immersive audio and intelligent AV technology.
• 2025 — Soundking equipment is reported by the company to have been used for guest areas associated with the September 3 military parade in Beijing.[1]
• 2026 — Soundking describes itself as a diversified intelligent AV technology group and reports a ranking of 14th among the global top 225 professional audio and musical-instrument companies.[1]

1. Surround-screen Array Speakers, Speaker Connectors, Audio and Video System