About Starink
Starink is a global brand of compatible printer consumables specializing in toner cartridges, ink cartridges, refill inks, toner powder, labels, ribbons, and related printing products. The brand is positioned as a high-quality alternative to original equipment manufacturer (OEM) printer supplies, serving distributors, resellers, businesses, and end users in more than 70 countries. Starink is operated by Ourway Image Tech Co., Ltd., a Chinese manufacturer focused on research, development, production, and worldwide distribution of printing consumables. [1]
Overview
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Brand name: Starink
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Industry: Printing consumables
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Founded: 2005 (brand history on the current global site); some regional distributors reference the brand launch around 2006. [2]
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Headquarters: Zhongshan, Guangdong, China [3]
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Parent company: Ourway Image Tech Co., Ltd.
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Products: Compatible toner cartridges, ink cartridges, refill inks, toner powder, label printers, labels, ribbons, copy paper, and related office printing supplies. [4]
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Markets served: Asia, Europe, North America, South America, Africa, the Middle East, and Oceania through distributors and OEM partners. [5]
History
Starink was established as a compatible printing supplies brand in the mid-2000s to provide lower-cost alternatives to OEM printer consumables. According to the company’s published timeline:
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2005: Starink brand established.
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2012: Expanded into a complete range of printing consumables.
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2018: Moved production into a 42,000 m² smart manufacturing facility.
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2024: Expanded distribution to more than 70 countries. [6]
The company behind the brand has focused on compatible cartridges for major printer manufacturers, including HP, Canon, Epson, Brother, Xerox, Ricoh, Samsung, Lexmark, Kyocera, OKI, and others. [7]
Products
Starink manufactures a broad portfolio of printing products, including:
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Compatible laser toner cartridges
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Compatible inkjet cartridges
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Refill inks and ink bottles
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Toner powder
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Thermal labels and ribbons
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Label printers
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Copy paper
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Managed Print Services (MPS) products
The products are designed for compatibility with major printer brands while offering reduced printing costs compared with OEM cartridges. [8]
Products Compatibility
Starink develops compatible consumables for printers from manufacturers such as:
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HP
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Canon
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Epson
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Brother
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Xerox
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Ricoh
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Lexmark
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Samsung
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Kyocera
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OKI
Compatibility varies by cartridge model and printer series. [9]
Manufacturing
Starink states that production is carried out in its own manufacturing facilities in China with integrated research, development, production, testing, and quality control.
According to company information:
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Factory area: approximately 42,000 square meters
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Workforce: around 1,000 employees
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Monthly production capacity:
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Up to 1 million toner cartridges
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More than 5 million ink cartridges
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Around 300 tons of ink [10]
Quality Standards
Starink reports that its manufacturing complies with internationally recognized management systems and certifications, including:
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ISO 9001
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ISO 14001
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CE
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RoHS
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REACH
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STMC
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TÜV
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BV
The company states that these certifications support quality consistency and environmental compliance. [11]
Research and Development
Starink emphasizes research and development as a core part of its business. According to the company, it develops patented compatible cartridge designs, conducts batch testing, and maintains traceable production records to improve print quality and product reliability. [12]
Global Distribution
Starink primarily operates through distributors rather than direct retail sales.
The company reports:
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Distribution in 70+ countries
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More than 50 brand distributors
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Over 20 years of industry experience
Regional distributors operate in countries including New Zealand, South Africa, Mexico, and many others. [13]
Business Model
Starink markets itself as a business-to-business (B2B) brand, supporting:
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National distributors
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Office supply wholesalers
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Managed Print Service (MPS) providers
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OEM/private-label manufacturing
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Printer consumable retailers
Support includes marketing materials, technical training, product catalogs, promotional campaigns, and supply chain assistance. [14]
Brand Position
Starink positions itself as offering:
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Near-OEM print quality
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Lower operating costs
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Reliable manufacturing
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Patented compatible solutions
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Stable supply capacity
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Long-term distributor partnerships
Its branding emphasizes the slogan “Start Different.” [15]
Environmental Initiatives
The company states that it supports environmentally responsible printing through:
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Remanufactured toner cartridges
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Recycled cartridge components
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Compliance with environmental standards
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Reduced printing waste
Recent product announcements highlight remanufactured cartridges designed to extend product life and reduce waste. [16]
Summary
Starink is an international printing consumables brand owned by Ourway Image Tech Co., Ltd., specializing in compatible printer cartridges and related office printing products. Founded in the mid-2000s, the company has expanded its manufacturing capabilities and distributor network across more than 70 countries. Its strategy centers on providing OEM-comparable print quality at lower cost, supported by in-house manufacturing, quality certifications, and a distributor-focused business model. [17]
