SUAKE

Overview

SUAKE (Chinese: 苏安可) is a value-oriented beauty and personal care brand that is widely sold through Southeast Asian e-commerce marketplaces, particularly Lazada Philippines. The brand offers a broad range of cosmetics, beauty accessories, hair care products, and personal care items aimed at consumers seeking affordable everyday beauty products. [1]

Unlike established multinational cosmetics companies, SUAKE has a relatively limited public corporate profile. Most information about the brand comes from its marketplace listings and trademark records rather than official company publications.

Attribute	Information
Brand	SUAKE
Chinese name	苏安可
Industry	Beauty & Personal Care
Product categories	Cosmetics, Hair Care, Beauty Tools, Personal Care
Primary sales channels	Lazada, other Asian online marketplaces
Target market	Budget-conscious consumers
Price segment	Low-cost / mass market

History

Little verified historical information has been published regarding the company’s founding, ownership, or headquarters.

SUAKE appears to have expanded primarily through online marketplaces rather than traditional retail distribution. On Lazada Philippines, the brand is represented across numerous beauty categories, including:

Makeup
Hair coloring
False eyelashes
Makeup brushes
Hair styling products
Cosmetic accessories

This suggests an e-commerce-first business model focused on selling directly to consumers. [2]

Products

SUAKE sells products in several beauty categories.

Makeup

Examples include:

Foundation
Lip products
Eyebrow products
Cosmetic palettes
Face makeup

[3]

Hair Products

One of SUAKE’s more visible product lines includes hair cosmetics such as:

Hair color dyes
Hairline shadow powders
Hair styling products
Hair color touch-up powders

Hairline shadow powders have become among the brand’s more recognizable online offerings. [4]

Beauty Tools

The brand also markets:

Makeup brush sets
Cosmetic applicators
False eyelashes
Eyelash accessories

[5]

Market Position

SUAKE competes primarily in the affordable cosmetics segment.

Characteristics of the brand include:

low retail prices
large product selection
frequent online promotions
marketplace-driven sales
emphasis on trendy beauty products

Rather than building prestige branding, SUAKE appears to compete through accessibility and product variety.

Distribution

SUAKE products are sold primarily through online marketplaces.

Major sales channels include:

Lazada Philippines
Other regional Lazada marketplaces
Various third-party online sellers in Southeast Asia

The brand has little documented presence in traditional department stores or dedicated cosmetic retail chains. [6]

Trademark

A Philippine trademark application for SUAKE was published by the Intellectual Property Office of the Philippines (IPOPHL) in 2025. The filing covers a broad range of Class 3 goods, including:

perfumes
shampoos
hair conditioners
hair coloring products
facial cleansers
skincare products
makeup
lipstick
nail care
false nails
beauty serums
soaps
toothpaste

The published application lists Jarry Ong Baltazar as the applicant for the Philippine trademark covering these categories. A trademark filing, however, does not by itself establish the global ownership or origin of the brand. [7]

Reputation

SUAKE has built visibility mainly through online shopping platforms.

Consumers are generally attracted by:

inexpensive pricing
broad product assortment
availability during major online sales
accessibility through Lazada

Because the brand has a limited public corporate presence, independent information about its manufacturing practices, research and development, sustainability policies, or international operations is scarce.

Brand Characteristics

SUAKE is commonly associated with:

affordable beauty products
Chinese-market beauty trends
e-commerce distribution
frequent product launches
wide catalog coverage
value-for-money positioning

Public Information Availability

As of 2026, there is no substantial publicly available documentation describing:

the company’s founding year
corporate headquarters
founders
parent company
annual revenue
number of employees
manufacturing facilities
official brand history

This makes SUAKE different from larger cosmetics brands that maintain extensive corporate websites and published company information.

Summary

SUAKE (苏安可) is an affordable beauty brand best known through online marketplaces such as Lazada Philippines. Its catalog spans makeup, hair care, beauty accessories, and personal care products, with an emphasis on low-cost, trend-driven items. While the brand has established a noticeable presence in e-commerce and has a Philippine trademark filing covering a wide range of beauty products, relatively little verified information is publicly available regarding its corporate background, ownership, or history. [8]

About SUAKE