About Supcase
SUPCASE (short for Super Case) is an American consumer electronics accessories brand that specializes in rugged protective cases and accessories for smartphones, tablets, laptops, smartwatches, wireless earbuds, and gaming devices. The company is best known for its Unicorn Beetle (UB) series of heavy-duty protective cases, which are designed to provide military-grade drop protection while maintaining everyday usability. Founded in 2011 and headquartered in Atlanta, Georgia, SUPCASE has become one of the most recognizable brands in the rugged mobile accessory market. [1]
History
SUPCASE was established in 2011 with the goal of creating protective cases that combine durability, practicality, and affordability. The company’s philosophy is centered on the idea that device protection should never compromise functionality or design. [2]
Key milestones include:
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2011 โ SUPCASE was founded in Atlanta, Georgia.
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2014 โ The brand joined forces with i-Blason LLC, expanding its global product development and distribution.
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2015 โ Featured on Fox Business, increasing national recognition.
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2018 โ Won first place in a CNET Fall Contest.
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2019 โ Earned CNET’s 20-foot Drop Test Certification, demonstrating the durability of its flagship products.
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2024 โ Featured by Forbes for its MagFlip MagSafe Wallet, highlighting the company’s expansion into premium mobile accessories. [3]
Today, SUPCASE remains headquartered in Atlanta while distributing products to customers in more than 50 countries. According to the company, it has served over 1 million customers and sold more than 43 million protective cases worldwide. [4]
Products
SUPCASE manufactures a wide range of protective accessories, including:
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Smartphone cases
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Tablet cases
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Laptop cases
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Apple Watch cases
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AirPods protective cases
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Screen protectors
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MagSafe wallets
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Magnetic phone mounts
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Nintendo Switch accessories
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Google Pixel accessories
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Samsung Galaxy accessories
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iPhone accessories
Its products are designed for devices from manufacturers such as:
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Apple
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Samsung
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Google
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OnePlus
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Motorola
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ASUS
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Nintendo
The company’s product lineup emphasizes:
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Military-grade drop protection
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Shock absorption
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Raised bezels for screen and camera protection
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Built-in kickstands
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MagSafe compatibility
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Belt clips (selected models)
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Integrated screen protectors (selected models)
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Wireless charging compatibility [5]
Unicorn Beetle Series
The Unicorn Beetle (UB) series is SUPCASE’s flagship product family.
Major product lines include:
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UB Pro โ Heavy-duty case with multi-layer protection, kickstand, and optional built-in screen protector.
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UB Mag โ MagSafe-compatible rugged case.
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UB Grip โ Protective case with ergonomic grip and magnetic functionality.
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UB Edge โ Bumper-style case that showcases the device while protecting its edges.
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UB Shield โ Rugged tablet protection designed for iPads and other tablets.
The UB Pro series has become particularly popular among users who work outdoors, travel frequently, or require enhanced drop protection for their devices. [6]
Design Philosophy
SUPCASE emphasizes several core design principles:
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Rugged protection
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Practical everyday usability
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Value for money
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Modern industrial aesthetics
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Compatibility with wireless charging and magnetic accessories
The company aims to balance durability with convenience rather than focusing solely on maximum protection. [7]
Reputation
SUPCASE is widely recognized within the mobile accessories market as a manufacturer of rugged protective cases. Technology reviewers frequently compare its products with brands such as:
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OtterBox
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Spigen
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UAG (Urban Armor Gear)
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CaseBorne
Reviewers generally praise SUPCASE for:
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Excellent drop protection
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Durable construction
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Competitive pricing
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Functional kickstands
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Strong MagSafe implementations
Some reviews note that the brand’s rugged designs can add noticeable bulk and weight compared to slimmer protective cases. [8]
Community and Corporate Activities
Beyond its products, SUPCASE participates in community initiatives in the Atlanta area, including:
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Supporting local schools and students
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Partnering with community organizations
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Recognizing first responders
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Participating in emergency preparedness programs
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Hosting local events and collaborations
The company also maintains active engagement with customers through social media and official community forums. [9]
Warranty
SUPCASE offers a 1-year limited warranty on its products, with an option to extend coverage for eligible purchases through product registration. The company also provides a 30-day return policy for purchases made through its official channels. [10]
Market Position
SUPCASE is considered one of the leading brands in the rugged mobile accessories segment. Its products are sold through its official online store as well as major e-commerce retailers and international distributors. The brand continues to expand its portfolio to support newly released smartphones, tablets, wearable devices, and gaming hardware. [11]





