Surplus began operations on June 1, 1990, with its first store opening at SM City North EDSA in Quezon City. The concept was inspired by warehouse outlet stores that sold export-quality and excess garments from manufacturers.

Its expansion followed rapidly:

• 1992: Second branch opened at SM Megamall, followed by additional Metro Manila locations.

• 1997: First provincial branch opened at SM City Bacoor.

• Over the years, Surplus expanded to dozens of SM malls across the Philippines and continues to grow nationwide. [2]

Surplus focuses on providing quality fashion at affordable prices. Unlike traditional fashion retailers with seasonal collections, Surplus regularly introduces new merchandise, making each visit different from the last.

Its product assortment includes:

• Casual wear

• Tops and T-shirts

• Jeans and pants

• Shorts

• Dresses

• Jackets

• Activewear

• Shoes

• Bags

• Fashion accessories

• Novelty and lifestyle items

The company describes its mission as delivering accessible, affordable, aspirational, and fashionable products for Filipino shoppers. [3]

Surplus positions itself as a destination for shoppers looking for stylish clothing without premium prices. The brand emphasizes:

• Affordable everyday fashion

• Imported merchandise

• Constantly changing inventory

• Casual and athleisure styles

• Value for money

Its long-running tagline is:

“Great Fashion Finds.” [4]

Surplus carries a broad selection of merchandise for men and women, including:

• Basic essentials

• Streetwear-inspired clothing

• Athleisure

• Denim

• Seasonal fashion

• Footwear

• Handbags

• Accessories

• Home and novelty items (selected branches)

According to the company, many products are imported and selected to combine style with affordability. [5]

Surplus stores are designed as warehouse-style retail spaces with open displays and continuously rotating inventory. Because new products arrive frequently and quantities are often limited, customers commonly describe shopping at Surplus as a “treasure hunt,” where unique finds may not be restocked once sold out. This approach has become a defining characteristic of the brand. [6]

Vision

To be the lifestyle brand of choice leading in every community we serve.

Mission

To provide world-class products and services that are:

• Accessible

• Affordable

• Aspirational

• Fashionable

The company also emphasizes fair supplier partnerships, employee development, and contributing to the communities where it operates. [7]

Surplus operates through multiple sales channels, including:

• Physical stores in SM malls

• Official online store

• Shopee

• Lazada

• TikTok Shop

• SM Malls Online

Customers can also connect with the brand through Facebook, Instagram, TikTok, and Viber. [8]

Surplus states that it offers imported apparel and fashion products at affordable prices. The company does not publicly disclose detailed sourcing arrangements for all merchandise. Public discussions frequently speculate about whether some items originate from export overruns, excess production, or specially produced goods, but there is no comprehensive official explanation covering all products. [9]

1. PhilJobNet | Company Details

2. About Us – SURPLUS | Find Your Style

3. Alternative fashion store expands in Mindanao | Philippine News Agency

4. Connect with Us! – SURPLUS | Find Your Style

5. How original are the items at SM Surplus?

6. Paano nabebenta ng Surplus ang mga ‘to?

7. About Us

8. Who We Are – HTP Clothing

9. About US – Surplus Clothing