P Philippines Brand Wiki

About Teazen

Overview

Attribute Information
Company TEAZEN Co., Ltd.
Founded 2001
Headquarters Yongsan-gu, Seoul, South Korea
Industry Food & Beverage
Specialty Tea, Kombucha, Functional Beverages
Products Tea bags, Kombucha, Matcha, Apple Cider Vinegar drinks, Protein beverages, Functional wellness products
Manufacturing Haenam Factory, Yongin Factory (South Korea)
Distribution Global (Asia, Europe, North America, Middle East, etc.)

History

TEAZEN was established in 2001 with a mission of making healthy tea more accessible through modern manufacturing and innovative product development. The company’s philosophy combines traditional tea culture with contemporary wellness trends. [1]

From its early years, TEAZEN invested heavily in research and product innovation rather than acting solely as a tea importer or blender. Over time, it expanded into functional beverages designed for convenience while maintaining tea quality.

A major turning point came with the launch of its powdered kombucha stick, allowing consumers to prepare kombucha instantly by mixing the powder with water. This format became extremely popular in South Korea and later internationally. [1]

Brand Philosophy

TEAZEN’s philosophy centers on three main principles:

  • Health through natural ingredients
  • Innovation in tea and fermentation
  • Convenience for modern lifestyles

The company emphasizes producing beverages that combine traditional tea ingredients with scientifically developed functional formulations. Its products often incorporate fermentation, probiotics, botanical extracts, and plant-based ingredients. [1]

Manufacturing & Quality

TEAZEN manages much of its production process internally.

Its operations include:

  • Own research and development laboratory
  • Organic green tea plantation in Haenam, South Korea
  • Two manufacturing facilities
  • Sourcing more than 300 tea ingredients from Korea and around the world
  • End-to-end production from recipe development to manufacturing and sales

The company states that its facilities hold certifications including:

  • HACCP
  • FSSC 22000
  • HALAL

It also notes that it was the first Korean tea manufacturer to adopt steam sterilization and jet milling technologies for tea processing. [1]

Main Product Categories

Kombucha

TEAZEN is best known globally for its instant powdered kombucha sticks.

Popular flavors include:

  • Lemon
  • Peach
  • Shine Muscat
  • Berry
  • Mango Guava
  • Pineapple
  • Citron
  • Green Grape
  • Plum
  • Grapefruit

The kombucha products typically contain:

  • Probiotics
  • Fermented tea
  • Low sugar formulations
  • Easy single-serve packets

These products helped popularize portable kombucha in Korea. [1]

Tea Bags

TEAZEN produces numerous tea varieties, including:

  • Green tea
  • Black tea
  • Herbal tea
  • Rooibos
  • Fruit tea
  • Functional wellness tea
  • Blended teas

Matcha

The company offers:

  • Matcha powder
  • Matcha latte
  • Matcha chocolate latte

Functional Wellness Drinks

Other wellness-focused products include:

  • Apple Cider Vinegar drink powders
  • Energy Tea
  • V-Fit Matcha Lemon
  • Cleanse Grapefruit
  • Cleanse Green Lemon
  • Cleanse Green Prune

These products are positioned as daily wellness beverages using fermented and plant-based ingredients. [1]

Protein Products

TEAZEN also manufactures meal replacement and protein powders under the YOMEAL line, available in flavors such as Original and Strawberry. [1]

Global Expansion

Although TEAZEN began as a Korean tea company, it now exports to numerous international markets. The company actively participates in global food and nutraceutical exhibitions, including:

  • Vitafoods Asia
  • Vietfood & Beverage
  • KCON Japan
  • Korea Expo Paris

These exhibitions support its strategy of expanding Korean wellness beverages internationally. [1]

Market Position

According to the company:

  • More than 600 million kombucha sticks have been sold worldwide.
  • The brand has received multiple Korean brand awards.
  • It has been recognized through awards associated with major Korean health and beauty retailer Olive Young. [1]

Research & Development

TEAZEN emphasizes continuous product development through:

  • In-house research laboratories
  • Tea specialists with decades of industry experience
  • Customized tea blending
  • Functional ingredient research
  • Fermentation technology

Its development covers the full value chain, from sourcing tea leaves to creating finished consumer products. [1]

Sustainability

The company highlights several sustainability-related initiatives:

  • Organic tea cultivation in Haenam
  • Careful sourcing of tea ingredients
  • Quality-controlled manufacturing
  • Efficient production processes

While TEAZEN emphasizes responsible sourcing and quality control, detailed public sustainability reporting appears limited. [1]

Brand Identity

TEAZEN positions itself as a modern wellness brand that blends:

  • Traditional Asian tea culture
  • Fermented health beverages
  • Scientific product development
  • Convenient daily nutrition

Its branding frequently emphasizes health, balance, simplicity, and premium quality.

International Recognition

TEAZEN has gained increasing international visibility through:

  • Export expansion
  • Growing popularity of Korean wellness products
  • Retail partnerships in multiple countries
  • Participation in global trade exhibitions
  • Collaborations and promotional campaigns in international markets [1]

Notable Facts

  • Founded in 2001
  • South Korean tea and wellness company
  • Operates its own organic tea plantation
  • Sources over 300 tea ingredients globally
  • Operates two production facilities
  • Manufactures products entirely in South Korea
  • Specializes in instant stick-format beverages
  • Claims sales of more than 600 million kombucha sticks worldwide
  • Exports products to numerous international markets [1]

References

This profile was compiled with AI assistance and reviewed before publishing. How we use AI

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