About Teazen
Overview
| Attribute | Information |
|---|---|
| Company | TEAZEN Co., Ltd. |
| Founded | 2001 |
| Headquarters | Yongsan-gu, Seoul, South Korea |
| Industry | Food & Beverage |
| Specialty | Tea, Kombucha, Functional Beverages |
| Products | Tea bags, Kombucha, Matcha, Apple Cider Vinegar drinks, Protein beverages, Functional wellness products |
| Manufacturing | Haenam Factory, Yongin Factory (South Korea) |
| Distribution | Global (Asia, Europe, North America, Middle East, etc.) |
History
TEAZEN was established in 2001 with a mission of making healthy tea more accessible through modern manufacturing and innovative product development. The company’s philosophy combines traditional tea culture with contemporary wellness trends. [1]
From its early years, TEAZEN invested heavily in research and product innovation rather than acting solely as a tea importer or blender. Over time, it expanded into functional beverages designed for convenience while maintaining tea quality.
A major turning point came with the launch of its powdered kombucha stick, allowing consumers to prepare kombucha instantly by mixing the powder with water. This format became extremely popular in South Korea and later internationally. [1]
Brand Philosophy
TEAZEN’s philosophy centers on three main principles:
- Health through natural ingredients
- Innovation in tea and fermentation
- Convenience for modern lifestyles
The company emphasizes producing beverages that combine traditional tea ingredients with scientifically developed functional formulations. Its products often incorporate fermentation, probiotics, botanical extracts, and plant-based ingredients. [1]
Manufacturing & Quality
TEAZEN manages much of its production process internally.
Its operations include:
- Own research and development laboratory
- Organic green tea plantation in Haenam, South Korea
- Two manufacturing facilities
- Sourcing more than 300 tea ingredients from Korea and around the world
- End-to-end production from recipe development to manufacturing and sales
The company states that its facilities hold certifications including:
- HACCP
- FSSC 22000
- HALAL
It also notes that it was the first Korean tea manufacturer to adopt steam sterilization and jet milling technologies for tea processing. [1]
Main Product Categories
Kombucha
TEAZEN is best known globally for its instant powdered kombucha sticks.
Popular flavors include:
- Lemon
- Peach
- Shine Muscat
- Berry
- Mango Guava
- Pineapple
- Citron
- Green Grape
- Plum
- Grapefruit
The kombucha products typically contain:
- Probiotics
- Fermented tea
- Low sugar formulations
- Easy single-serve packets
These products helped popularize portable kombucha in Korea. [1]
Tea Bags
TEAZEN produces numerous tea varieties, including:
- Green tea
- Black tea
- Herbal tea
- Rooibos
- Fruit tea
- Functional wellness tea
- Blended teas
Matcha
The company offers:
- Matcha powder
- Matcha latte
- Matcha chocolate latte
Functional Wellness Drinks
Other wellness-focused products include:
- Apple Cider Vinegar drink powders
- Energy Tea
- V-Fit Matcha Lemon
- Cleanse Grapefruit
- Cleanse Green Lemon
- Cleanse Green Prune
These products are positioned as daily wellness beverages using fermented and plant-based ingredients. [1]
Protein Products
TEAZEN also manufactures meal replacement and protein powders under the YOMEAL line, available in flavors such as Original and Strawberry. [1]
Global Expansion
Although TEAZEN began as a Korean tea company, it now exports to numerous international markets. The company actively participates in global food and nutraceutical exhibitions, including:
- Vitafoods Asia
- Vietfood & Beverage
- KCON Japan
- Korea Expo Paris
These exhibitions support its strategy of expanding Korean wellness beverages internationally. [1]
Market Position
According to the company:
- More than 600 million kombucha sticks have been sold worldwide.
- The brand has received multiple Korean brand awards.
- It has been recognized through awards associated with major Korean health and beauty retailer Olive Young. [1]
Research & Development
TEAZEN emphasizes continuous product development through:
- In-house research laboratories
- Tea specialists with decades of industry experience
- Customized tea blending
- Functional ingredient research
- Fermentation technology
Its development covers the full value chain, from sourcing tea leaves to creating finished consumer products. [1]
Sustainability
The company highlights several sustainability-related initiatives:
- Organic tea cultivation in Haenam
- Careful sourcing of tea ingredients
- Quality-controlled manufacturing
- Efficient production processes
While TEAZEN emphasizes responsible sourcing and quality control, detailed public sustainability reporting appears limited. [1]
Brand Identity
TEAZEN positions itself as a modern wellness brand that blends:
- Traditional Asian tea culture
- Fermented health beverages
- Scientific product development
- Convenient daily nutrition
Its branding frequently emphasizes health, balance, simplicity, and premium quality.
International Recognition
TEAZEN has gained increasing international visibility through:
- Export expansion
- Growing popularity of Korean wellness products
- Retail partnerships in multiple countries
- Participation in global trade exhibitions
- Collaborations and promotional campaigns in international markets [1]
Notable Facts
- Founded in 2001
- South Korean tea and wellness company
- Operates its own organic tea plantation
- Sources over 300 tea ingredients globally
- Operates two production facilities
- Manufactures products entirely in South Korea
- Specializes in instant stick-format beverages
- Claims sales of more than 600 million kombucha sticks worldwide
- Exports products to numerous international markets [1]





