The Originote is an Indonesian skincare brand known for offering affordable, science-inspired skincare products that combine natural ingredients with laboratory-developed active ingredients. The brand markets itself under the tagline “Affordable Skincare for All” and has gained widespread popularity across Southeast Asia through social media, e-commerce platforms, and beauty communities. [1]

• Brand Name: The Originote

• Industry: Cosmetics and Personal Care

• Category: Skincare

• Founded: 2022 (brand launch in Indonesia) [2]

• Headquarters: Jakarta, Indonesia [3]

• Tagline: Affordable Skincare for All [1]

• Products: Facial cleansers, serums, moisturizers, sunscreens, toners, masks, eye care, lip care, and micellar water. [1]

The Originote was introduced in Indonesia in 2022 with the goal of making effective skincare accessible at affordable prices. The brand entered a highly competitive skincare market by focusing on products formulated with well-known active ingredients while keeping prices within reach for students and young consumers. [2]

Within a short period, The Originote became one of Indonesia’s fastest-growing skincare brands, driven by strong marketing on TikTok, Instagram, and major online marketplaces such as Shopee and Tokopedia. Its products frequently went viral through influencer reviews and user-generated content. [2]

According to the company, The Originote’s philosophy is to combine nature and science in skincare. The brand emphasizes:

• Simple and effective skincare routines

• High-quality ingredients at affordable prices

• Formulas suitable for various skin types

• Balancing botanical extracts with clinically recognized active ingredients

Its official brand message encourages users to “rediscover your skin’s origin” while embracing uncomplicated skincare routines. [1]

The Originote offers a broad range of skincare products, including:

Cleansers

• Cicamide Facial Cleanser

Moisturizers

• Hyalucera Moisturizer

• Cica-B5 Soothing Moisturizer

• Brightening Moisturizer

Serums

• Retinol B3 Serum

• Hyalu-C Serum

• Acne B5 Serum

• TXA 377 Dark Spot Serum

• Ceratides Barrier Serum

• Astachiol Serum

Sunscreens

• Ceramella Sunscreen SPF 50 PA++++

• Niaceramide Sunscreen Mist SPF 50 PA++++

Other Products

• Essence toners

• Clay masks

• Peeling solution

• Eye Serum

• Lash & Brow Serum

• Lip Oil Serum

• Micellar Water [1]

The Originote’s products commonly feature ingredients such as:

• Hyaluronic Acid

• Ceramides

• Niacinamide

• Retinol

• Salicylic Acid

• Panthenol (Vitamin B5)

• Tranexamic Acid (TXA)

• Vitamin C

• Bakuchiol

• Botanical extracts

The company states that its formulations combine naturally derived ingredients with laboratory-developed actives to provide effective skincare solutions while remaining accessible in price. [1]

The Originote has built a strong presence primarily through:

• Social media marketing

• Beauty influencers

• TikTok reviews

• Online marketplaces

• Official brand stores

The brand has expanded beyond Indonesia into several Southeast Asian markets, including the Philippines, where its products are available through local online retailers and the brand’s regional website. [1]

The Originote received the Brand Choice Award 2023 for its moisturizer line, reflecting its rapid growth and popularity in Indonesia’s skincare market. [2]

The Originote’s marketing strategy centers on:

• Affordable pricing

• Ingredient-focused education

• Before-and-after demonstrations

• Collaborations with beauty creators

• Viral social media campaigns

• Accessibility through e-commerce

These strategies have helped establish the brand among younger consumers seeking effective skincare without premium pricing. [4]

The Originote products are sold through:

• Official brand website

• Online marketplaces

• Beauty retailers

• Selected offline cosmetic stores across Southeast Asia [1]

The Originote Official Website is located at theoriginote.com. [1]

1. Affordable Skincare for All Skin – TheOriginote

2. PENGARUH PROMOSI DAN KUALITAS PRODUK SKINCARE THE

3. The Originote | LinkedIn

4. [BAB I

PENDAHULUAN 1.1 Latar Belakang Industri s](https://repository.upnjatim.ac.id/39367/2/21012010005-bab1.pdf)