About Beyond Beautiful
Overview
| Attribute | Information |
|---|---|
| Brand Name | Beyond Beautiful |
| Industry | Beauty & Personal Care |
| Product Categories | Skincare, Body Care, Cosmetics, Personal Care |
| Primary Market | Philippines |
| Main Sales Channels | Lazada Philippines, Shopee Philippines |
| Target Market | Budget-conscious skincare and beauty consumers |
| Positioning | Affordable ingredient-based skincare |
Beyond Beautiful is a Philippine beauty and personal care brand that primarily sells affordable skincare, body care, and cosmetic products through major e-commerce marketplaces, particularly Lazada Philippines and Shopee. The brand is known for offering ingredient-focused skincare at budget-friendly prices, targeting consumers looking for accessible daily skincare solutions. Its catalog includes facial serums, moisturizers, body care products, soaps, deodorants, and selected makeup items. [1]
History
Little verified public information is available regarding the company’s founding, ownership, headquarters, founders, or corporate structure. Unlike major beauty companies, Beyond Beautiful has not published an official corporate history or “About Us” page that details its background.
The brand instead built its presence primarily through online marketplaces, where it offers a growing portfolio of skincare and beauty products aimed at the Philippine market. Most publicly available information comes from its official marketplace stores rather than independent corporate sources. [1]
Brand Philosophy
Beyond Beautiful focuses on making popular skincare ingredients affordable for everyday consumers.
Its product lineup reflects several current skincare trends, including:
- Active ingredient formulations
- Minimalist skincare routines
- Daily skin maintenance
- Affordable alternatives to premium skincare products
Many products emphasize familiar cosmetic ingredients such as:
- Niacinamide
- Retinol
- Vitamin C
- Hyaluronic Acid
- Snail Mucin
- Alpha Arbutin
- Azelaic Acid
- Tea Tree Extract
- Aloe Vera
These ingredients are commonly marketed for hydration, brightening, skin barrier support, acne care, and anti-aging, although individual product performance varies by formulation and user. [2]
Product Categories
Beyond Beautiful’s catalog includes products across several beauty categories.
Facial Serums
Popular examples include:
- 10% Niacinamide Glow Skin Serum
- Vitamin C & E Brightening Serum
- Glass Skin Hyaluronic Acid Serum
- Dream White Alpha Arbutin + Kojic Acid Serum
- Tea Tree Pimple Control Serum
- Snail Mucin Essence
[2]
Anti-Aging Products
The brand offers:
- 0.3% Retinol Serum
- 0.5% Retinol Cream
These products are marketed toward improving skin texture, fine lines, and overall skin renewal. [2]
Brightening Products
Products marketed for skin brightening include formulations containing:
- Alpha Arbutin
- Kojic Acid
- Vitamin C
- Niacinamide
These are intended to help improve the appearance of uneven skin tone and dark spots. [2]
Acne Care
Products designed for blemish-prone skin include ingredients such as:
- Tea Tree
- Willow Bark Extract
- Azelaic Acid
- Niacinamide
They are marketed to help reduce the appearance of acne and support clearer-looking skin. [2]
Body Care
The brand also sells:
- Bar soaps
- Whitening soaps
- Deodorants
- Body care products
These products are available through Lazada’s bath and body categories. [1]
Cosmetics
Beyond Beautiful has expanded into selected makeup products sold through its online stores, although skincare remains its primary focus. [1]
Product Positioning
Beyond Beautiful competes within the affordable skincare segment by offering:
- Low-cost formulations
- Active skincare ingredients
- Simple packaging
- Online-exclusive promotions
- Frequent marketplace discounts
Its products are typically priced significantly below premium international skincare brands, making them accessible to first-time skincare users and budget-conscious shoppers. [1]
Sales Channels
The brand primarily operates through e-commerce platforms.
Major sales channels include:
- Lazada Philippines
- Shopee Philippines
Its official marketplace stores carry a wide selection of products and receive customer ratings and reviews directly on those platforms. [1]
Popular Products
Among the products that appear prominently in the brand’s online stores are:
- 10% Niacinamide Glow Skin Facial Serum
- Glass Skin Hyaluronic Acid Serum
- Vitamin C & E Brightening Serum
- Dream White Facial Serum
- Snail Mucin Essence
- 0.3% Retinol Serum
- 0.5% Retinol Cream
- 10% Azelaic Acid Facial Cream
- Tea Tree Pimple Control Serum
These products have accumulated substantial sales on the brand’s official Shopee storefront, indicating they are among its more popular offerings. [2]
Market Presence
Beyond Beautiful is part of a growing group of Philippine online-first beauty brands that leverage marketplace platforms rather than traditional retail distribution. The brand’s emphasis on ingredient-driven skincare aligns with broader consumer demand for products featuring well-known cosmetic actives at accessible prices. [1]
Public Information
As of available public sources:
- No verified founder has been publicly identified.
- No official headquarters has been publicly documented.
- No publicly available corporate profile or company history has been located.
- No official sustainability or manufacturing information has been published in readily accessible sources.
Because of these gaps, details about the company’s ownership, manufacturing facilities, and corporate organization cannot be confirmed from public information. [1]
See Also
- Affordable skincare
- Philippine beauty industry
- Ingredient-focused skincare
- E-commerce beauty brands
Summary
Beyond Beautiful is an affordable Philippine beauty brand best known for its online marketplace presence on Lazada and Shopee. It specializes in skincare products formulated around popular cosmetic ingredients such as niacinamide, retinol, hyaluronic acid, vitamin C, snail mucin, and azelaic acid. While its product range has expanded into body care and cosmetics, publicly available information about the company’s history, founders, and corporate structure remains limited. [1]





