About Touch in Sol
Overview
Touch in Sol is a South Korean beauty and cosmetics brand specializing in makeup and beauty products that combine K-beauty trends, artistic expression, and practical everyday use. Founded in South Korea in 2012, the brand is known internationally for its colorful makeup products, innovative primers, and products designed to enhance individual style and confidence.[1]
The name “Touch in SOL” reflects the brand’s philosophy of bringing a touch of light, energy, and individuality into beauty. “Sol” is associated with the sun, representing warmth, brightness, and personal expression. The brand positions makeup as a creative tool rather than simply a cosmetic routine, encouraging users to express their own identity.
History
Foundation and early development
Touch in Sol was launched in March 2012 as a proprietary beauty brand of BONNE Co., Ltd., a Korean cosmetics company originally focused on OEM and ODM manufacturing. After building experience in cosmetics development and production, BONNE expanded into its own branded products, with Touch in Sol becoming one of its flagship makeup brands.
At launch, Touch in Sol focused on color cosmetics, drawing inspiration from Korean celebrity makeup, professional backstage makeup, and global beauty trends. The brand aimed to combine fashionable aesthetics with accessible products for everyday consumers.
Global expansion
Following its Korean launch, Touch in Sol expanded into international markets, particularly across Asia and North America. The brand developed distribution partnerships and entered overseas beauty retail channels, including a supply agreement with Sephora in the United States in 2014.
The brand has also promoted itself through collaborations and celebrity marketing. Early campaigns included exclusive model contracts with Korean entertainers such as Ailee, ZE:A, and Apink.
Brand Philosophy
Touch in Sol’s core philosophy centers around three ideas:
For Me — Makeup for personal expression
The brand promotes makeup as a way for individuals to highlight their own personality rather than follow strict beauty rules.
Confidence
Touch in Sol views beauty products as tools that help users feel confident and express themselves creatively.
Joyful Beauty
The brand emphasizes a playful and enjoyable approach to cosmetics, combining experimentation, color, and self-expression.
Product Categories
Touch in Sol primarily produces makeup products, with some skincare-oriented beauty items. Its product range includes:
- Primers
- Foundation and complexion products
- Cushion foundations
- Eyeshadow
- Highlighters
- Blush
- Lip products
- Makeup accessories
- Selected skincare products[1]
Signature Product Lines
No Poreblem
The No Poreblem line is one of Touch in Sol’s most recognized collections. It focuses on creating a smoother-looking complexion by minimizing the appearance of pores and preparing the skin for makeup application.
Popular products include:
- No Poreblem Primer
- No Poreblem Primer Prep products
Pretty Filter
The Pretty Filter range focuses on creating a filtered, refined makeup effect while incorporating skincare-inspired elements. The line reflects the trend of achieving a smooth, camera-ready complexion.
Metallist
The Metallist collection represents Touch in Sol’s more artistic side, featuring high-impact shimmer, metallic finishes, and glitter-based makeup products designed for creative looks.
Vegan Again
The Vegan Again line focuses on vegan-oriented formulas and cleaner beauty concepts, aligning with growing consumer interest in ethical and ingredient-conscious cosmetics.
Design and Aesthetic
Touch in Sol is recognized for:
- Bright and playful packaging
- Fashion-forward color choices
- Korean beauty influences
- A balance between professional makeup artistry and everyday usability
The brand’s visual identity often combines youthful energy with a modern, artistic approach, reflecting Seoul’s influence on global beauty trends.[2]
Market Position
Touch in Sol belongs to the category of K-beauty makeup brands that helped introduce Korean cosmetic innovation and aesthetics to international consumers. Unlike some skincare-focused Korean brands, Touch in Sol has historically emphasized color cosmetics, particularly primers, complexion products, and expressive makeup.
The brand has maintained a global presence through online sales channels and international beauty retailers.[2]
Corporate Relationship
Touch in Sol was developed under BONNE’s brand portfolio. BONNE originally operated as a cosmetics development and manufacturing company before expanding into branded beauty products. The company manages several beauty brands, with Touch in Sol being one of its best-known makeup labels.
Brand Summary
| Category | Details |
|---|---|
| Brand name | Touch in Sol |
| Origin | South Korea |
| Founded | 2012 |
| Industry | Cosmetics / Beauty |
| Main category | Makeup and color cosmetics |
| Parent company | BONNE Co., Ltd. |
| Brand focus | Creative self-expression through makeup |
| Known for | Primers, complexion products, colorful makeup |
| Key lines | No Poreblem, Pretty Filter, Metallist, Vegan Again |
| Market | South Korea, Asia, North America, international beauty markets |
Overall
Touch in Sol represents a modern generation of K-beauty brands that combine Korean cosmetic technology with artistic makeup culture. Since its launch in 2012, the brand has built recognition through innovative complexion products, expressive color cosmetics, and a philosophy centered on individuality, confidence, and creative beauty.[1]
