P Philippines Brand Wiki

About UGREEN

Company Information

Item Details
Brand Name UGREEN
Founded 2012
Headquarters Shenzhen, Guangdong, China
Industry Consumer Electronics
Products Chargers, USB hubs, cables, docks, power banks, NAS, networking, audio, storage accessories
Markets 180+ countries and regions
Users 300+ million worldwide
Core Values User-centered, Sincere, Dedicated
Mission Create value for users, improve employee well-being, contribute to society
Vision Become a global technology brand with value and responsibility

History

UGREEN was established in 2012 with the goal of creating reliable and affordable consumer electronics accessories. [1]

Initially, the company focused on products such as:

  • USB cables

  • HDMI adapters

  • Charging accessories

  • Mobile phone accessories

As smartphones and USB-C devices became mainstream, UGREEN rapidly expanded into higher-end charging technologies, docking stations, portable storage, networking equipment, and eventually NAS (Network Attached Storage) systems.

The company now sells products globally through:

  • Amazon

  • Shopee

  • Lazada

  • AliExpress

  • Local retail stores

  • Official online stores

Its products are also available in more than 10,000 offline retail stores worldwide. [2]

Major Product Categories

UGREEN organizes its products into four primary categories:

1. Smart Charging

  • GaN chargers

  • USB-C chargers

  • Fast chargers

  • Wireless chargers

  • Car chargers

  • Power banks

  • Charging cables

The company is particularly recognized for its Nexode series of GaN chargers, designed for compact size and high power output.

2. Smart Office

Products include:

  • USB hubs

  • Docking stations

  • HDMI adapters

  • DisplayPort adapters

  • Card readers

  • KVM switches

  • Laptop stands

  • Ethernet adapters

These products are widely used by professionals and remote workers.

3. Smart Audio & Visual

Includes:

  • Bluetooth transmitters

  • Audio adapters

  • USB microphones

  • HDMI switches

  • HDMI splitters

  • Video converters

  • Display accessories

4. Smart Storage

Recent additions include:

  • External SSD enclosures

  • Hard drive docks

  • NAS systems

  • Storage adapters

  • RAID enclosures

The NASync DXP series marked UGREEN’s entry into the NAS market. [3]

Technologies

UGREEN develops products around several key technologies:

  • GaN (Gallium Nitride) fast charging

  • USB Power Delivery (USB PD)

  • Qualcomm Quick Charge

  • USB4

  • Thunderbolt compatibility

  • Wi-Fi networking

  • Gigabit Ethernet

  • High-speed data transfer

  • Multi-device charging

The company has become especially well known for high-power GaN chargers capable of charging laptops, tablets, and smartphones simultaneously.

Innovation

UGREEN reports holding more than:

  • 2,100+ global patents

  • 73 international design awards

Its research and development efforts have focused heavily on charging efficiency, compact designs, and consumer electronics innovation. [4]

Milestones

2012–2015

  • Company founded in Shenzhen.

  • Began selling globally through major e-commerce platforms.

2016–2017

  • Expanded research and development.

  • Introduced new power bank and charging product lines.

2018–2019

  • Became one of Amazon’s most popular accessory brands.

  • Expanded international partnerships.

2020–2021

  • Advanced GaN charging technology.

  • Entered the NAS product category.

2022–2023

  • Expanded to over 10,000 offline stores.

  • Introduced a 300W charger.

2024–2025

  • Completed an IPO in 2024.

  • NASync DXP became one of Kickstarter’s highest-funded NAS projects.

  • Introduced a 500W charger. [5]

Product Reputation

UGREEN has built a reputation for offering:

  • Good value for money

  • Reliable build quality

  • Broad device compatibility

  • Strong charging performance

  • Modern industrial design

Its products are commonly recommended for users of:

  • Apple

  • Samsung

  • Google Pixel

  • Lenovo

  • Dell

  • ASUS

  • HP

  • Nintendo Switch

  • Steam Deck

  • MacBook

  • Windows laptops

The brand is frequently compared with competitors such as:

  • Anker

  • Baseus

  • Belkin

  • Aukey

  • ESR

  • Satechi

Popular Product Series

Some of UGREEN’s best-known product lines include:

  • Nexode GaN Chargers

  • Nexode Power Banks

  • USB-C Hubs

  • Revodok Docking Stations

  • NASync DXP NAS

  • USB-C Cables

  • HDMI Accessories

  • Bluetooth Audio Adapters

Global Presence

UGREEN products are sold across:

  • Asia

  • Europe

  • North America

  • South America

  • Middle East

  • Africa

  • Oceania

The company distributes through both online marketplaces and physical retail stores in more than 180 countries and regions. [6]

Brand Philosophy

UGREEN states that its guiding principles are:

  • User-centered – designing products around customer needs.

  • Sincere – maintaining quality and trust.

  • Dedicated – continuously investing in innovation.

Its stated mission is to create practical technology that improves everyday life while delivering value to customers and society. [7]

Summary

UGREEN has evolved from a small accessory maker into a globally recognized consumer electronics brand. Its strengths lie in fast-charging technology, USB-C accessories, docking solutions, and storage products. With a broad international presence, significant investment in research and development, and an expanding portfolio that now includes NAS devices, UGREEN has established itself as a major competitor in the consumer tech accessories market. [8]

References

This profile was compiled with AI assistance and reviewed before publishing. How we use AI

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