Ulanzi was established in 2015 during the rapid expansion of digital content creation and social media platforms. The company focused on solving practical problems for creators by designing lightweight, portable, and affordable accessories instead of competing directly with premium camera manufacturers. [1]

The brand initially gained popularity through online marketplaces such as AliExpress, later expanding to Amazon and its own global online store. Between 2015 and 2018, Ulanzi became one of the leading brands in the Camera & Photo category on AliExpress. [2]

As demand for creator equipment grew, Ulanzi expanded internationally and introduced hundreds of products covering nearly every stage of photo and video production.

According to the company, Ulanzi has experienced rapid international growth:

• Products sold in 190+ countries and regions

• More than 10 million users worldwide

• Portfolio of 3,400+ products

• Holder of 600+ patents

• Expanded into professional filmmaking accessories

• Completed Series A+ funding in 2022

• Continued global expansion from 2025 onward

Ulanzi’s stated mission is:

Create for Creators

The company emphasizes making creative tools that are practical, innovative, and accessible for everyone—from beginners to professionals. Its philosophy centers on user-driven product design and improving creators’ workflows. [4]

Ulanzi manufactures accessories across numerous categories, including:

Camera Accessories

• Tripods

• Ball heads

• Camera cages

• L-brackets

• Extension arms

• Mounting systems

• Quick-release plates

Lighting

• RGB LED lights

• COB video lights

• Pocket lights

• Tube lights

• Mini studio lights

• On-camera lights

Audio

• Wireless microphones

• Shotgun microphones

• Lavalier microphones

• Audio accessories

Smartphone Accessories

• Phone tripods

• Smartphone cages

• Selfie sticks

• MagSafe accessories

• Mobile video rigs

Action Camera Accessories

• GoPro mounts

• Helmet mounts

• Chest mounts

• Bike mounts

• Underwater accessories

Travel Equipment

• Camera backpacks

• Camera slings

• Hard cases

• Organizer bags

F38 Quick Release System

One of Ulanzi’s best-known innovations, the F38 system enables rapid switching between tripods, gimbals, backpacks, and other supports without repeatedly screwing and unscrewing camera plates. [5]

F22 Quick Release

A smaller, lighter modular quick-release ecosystem intended for compact cameras and lightweight accessories. [6]

UKA Quick Release

Designed with a top-loading mechanism for easier camera attachment and removal, particularly for newer users. [7]

CKA Quick Release

Built primarily for action cameras, allowing quick transitions between different mounts and shooting setups. [8]

Ulanzi also owns FALCAM, a premium sub-brand aimed at professional filmmakers and photographers.

FALCAM products focus on:

• Carbon fiber tripods

• Professional quick-release systems

• Camera cages

• Backpack mounting systems

• High-end camera support equipment

The sub-brand competes more directly with established professional accessory manufacturers. [9]

Ulanzi emphasizes:

• Lightweight construction

• Portability

• Modular ecosystems

• Affordable pricing

• Fast setup

• User feedback–driven product development

Many products are designed to integrate across multiple devices, allowing creators to move seamlessly between cameras, smartphones, gimbals, and tripods. [10]

Ulanzi occupies the mid-range creator accessory market, balancing cost and functionality. Its products are commonly compared with brands such as:

• SmallRig

• Neewer

• Peak Design (selected accessories)

• Manfrotto (tripods)

• Joby (mobile supports)

Rather than competing on premium pricing, Ulanzi focuses on delivering broad compatibility and practical features at accessible prices.

Some of Ulanzi’s widely recognized products include:

• Zero Carbon Fiber Travel Tripod

• MT-44 Extendable Tripod

• VL series LED lights

• LT series Tube Lights

• F38 Quick Release ecosystem

• Camera slings and backpacks

• Smartphone video rigs

• Wireless microphone kits

Ulanzi products are available through:

• Official online store

• Amazon

• AliExpress

• Regional distributors

• Photography retailers

• Creator equipment stores worldwide [11]

According to Ulanzi, the brand has:

• Served over 10 million users globally

• Built a catalog exceeding 3,400 products

• Obtained more than 600 patents

• Expanded sales to 190+ countries and regions

Slogan: _Create for Creators_

Core Values:

• Innovation

• Accessibility

• Practicality

• Creator-focused design

• Modular ecosystems

• Global community

Ulanzi has grown from a small startup in Shenzhen into a globally recognized brand for photography and videography accessories. Since its founding in 2015, it has built a reputation for affordable, creator-focused gear spanning tripods, lighting, audio equipment, camera supports, and modular quick-release systems. With its expansion into the professional market through FALCAM and continued emphasis on innovation, Ulanzi has become a prominent name among photographers, filmmakers, vloggers, and content creators worldwide. [1]

1. About Ulanzi | Photography & Videography Gear Innovators

2. About Ulanzi

3. Ulanzi: Global No.1 Camera Accessories & Creator Gear

4. History | UL Solutions

5. About Ulanzi | Photography & Videography Gear Innovators

6. About Ulanzi | Photography & Videography Gear Innovators

7. About Ulanzi

8. Our Story – UL Skin Sciences

9. History – Corporate Information | KONICA MINOLTA

10. Who we are | LUZI AG